I am driven by the mission to make work, campaigns and technology more human. And as an active participant in the data, AI and tech space- I firmly believe that it is our collective responsibility to leverage technology to preserve our humanity and not supplant it. About me: I am an inventor, creator, serial hobbyist, and athlete- Physical and mental challenges excite me.Forever a student and occasionally a teacher and mentor- I know what I don't know.I take my work seriously, but don’t take myself too seriously- let's have some fun while we are doing it!At the end of the day, I am a collaborator with a need to create great work and inspire my team to innovate. I believe in leading by example and advocating for a strong team culture of having each other’s backs. Together anything is possible, and I insist on approaching every challenge in a solutions-oriented manner.---I have partnered with leading organizations such as Meta, Coinbase, Microsoft, Pfizer, and NASA to tackle their most pressing challenges. My approach centers on understanding the intersection of people, process, and technology to make a significant and measurable impact:Developing new products, improved existing offerings, shaped brand voices, built content strategies, improved customer/audience experiences, influenced product diversification, changed organizations’ structures and processes, led in-housing and off-shoring of marketing operations, shifted brand positioning and market perceptions, assured marketing and digital communication compliance, facilitated departmental integration post-acquisition, recruited better qualified hires, increased lifetime value of customers, reduced cost-per-acquisition, shortened sales cycles, helped brands and governments stay ahead of trends in conversations as a result of COVID and accurately predicted box office performance of summer blockbusters.