Michael Sperber Email & Phone Number

Home-Based

• Manage and optimize digital marketing campaigns.

Home-Based

• Contributed to approximately 60 proposals per month, each proposal describing how PPD would implement a clinical research study for a pharmaceutical company client.
• Recommended the optimal strategy for recruiting patients for the clinical study based on the targeted patient population.
• Wrote text for the proposal that described the recommended patient recruitment strategy and tactical plan.
• Developed a library of proposal text templates for use by other proposal writers.
• Reviewed and edited proposal text developed by other proposal writers, ensuring the text effectively described the recommended strategy and would achieve all proposal objectives.
• Maintained proposal tracker and proposal metrics report to track proposal activity and progress.

Home-Based

• Managed the day-to-day implementation of global patient recruitment and retention programs, including:
• Communication with clients, supervision of vendors, and collaboration with PPD study teams
• Development of patient education materials
• Management of patient recruitment campaigns
• Tracking and evaluation of program metrics
• Monitoring budgets and timelines

New Jersey

Writing, editing, research, project management, and proposal and presentation development

King Of Prussia, PA

• Supervised internal operations, including the project management staff and the creative and IT departments, ensuring programs achieved client goals while being implemented as efficiently and effectively as possible.
• Evaluated existing business processes and procedures and made recommendations to improve operating efficiency.
• Assisted with securing new business, including presentation and proposal development.

Edison, NJ

• Single-handedly established Clinical Support Services (CSS) division to develop clinical trial patient recruitment and retention programs.
• Developed the division’s services, marketing strategy, and standard operating procedures.
• Hired, trained, and supervised the staff.
• Oversaw all new business development efforts, including identifying business opportunities, supervising the sales team, writing proposals, and handling bid defenses.
• Conceived of and designed Recruitment Tracker, a web-based tool to track and evaluate recruitment campaign metrics.
• Wrote and edited patient recruitment, retention, and education materials.

Edison, NJ

• Established department to develop digital and interactive media programs.
• Sold and developed video programs, interactive CD-ROMs, and websites for both healthcare professionals and patients.

• Supervised the development and implementation of physician education, patient education, and sales training programs.

• Sold the company’s video services to healthcare clients.

• Sold, produced, directed, and wrote healthcare video programs.