Michael Thayer Email & Phone Number

New York, Ny, Us

Woodcliff Lake, Nj

• Work directly with subject matter experts across the firm’s audit, tax and advisory practices to produce thought leadership around a broad spectrum of topics, such as automation, autonomous mobility, cybersecurity, customer experience and many more.• Based on input and fluid priorities of colleagues representing virtually every service area, spearhead the creation of thought leadership material, white papers, blog posts, web content, video scripts, ad copy, slip sheets, brochures, infographics, event-support material and ghost-written articles for external publications.

Greater New York City Area

• Worked with marketing managers to develop content across multiple business units• Wrote and edited content for company intranet site, as well as promotional campaigns and video scripts, with a focus on employee engagement, corporate social responsibility, investment management and information technology

Greater New York City Area

• Marketing strategy and planning across Bloomberg Media Group• Worked closely with business managers, producers and other partners globally to create a compelling brand voice and presence for each individual media property, as well as the Media Group overall• Media platforms include: Bloomberg.com; Bloomberg TV; Bloomberg Radio (New York, Boston, San Francisco, SiriusXM); Bloomberg Businessweek, Markets and Pursuits magazines; and Bloomberg Content Service (formerly Bloomberg Media Licensing and Distribution)

Greater New York City Area

• Main point of contact between Enterprise and Trading Solutions businesses and internal creative agency• Led team comprising Art Director and Project Manager, also functioning as sole copywriter• Collaborated with marketing managers to craft solutions for communicating key, strategic messages to promote their respective businesses

New York, Ny

• Developed marketing communications and collateral to engage current and prospective customers• Produced copy across all business lines• Met with sales and application specialists to understand specific product features/benefits and sales processes• Collaborated with internal creative agency to present copy in the visual design system• Deliverables included long-form product brochures, sell sheets, white papers, short copy for print and "on terminal" ads, electronic communications and scriptwriting for short product information and training videos

Greater New York City Area

• Partnered with Morgan Stanley Smith Barney (MSSB) Financial Advisors to conceive, develop and produce effective marketing communications to help them brand themselves and market their capabilities to clients and prospects• Developed strategy and write content for brochures, newsletters, fact sheets, posters, websites, product launches, advertising campaigns and general marketing material• Worked in close partnership with MSSB's Marketing Managers, Brand Managers and Creative Services• Wordsmithed, rewrote and updated existing copy to maintain a consistent tone and message

• Interviewed U.S. Corporate and Investment Banking division's business and support teams on their activities, initiatives and industry coverage• Wrote newsletter and website content pertaining to investment banking businesses for English and French language publications • Created and maintaining standardized presentations on Natixis, its business units and parent companies • Assisted with the development and maintenance of corporate websites• Assisted with the development and production of marketing brochures, newsletters, web content and advertisements• Assisted with corporate-sponsored meetings and/or events• Managed and respond to requests for corporate information and marketing material

· Planned, scheduled and coordinated the development of marketing programs in support of advisor-sold product line· Guided the execution of marketing strategy and coordinate the involvement of other marketing partners, including editorial, design, product management, law and compliance· Acted as a liaison with sales, including external representatives and internal sales desk to ensure the team is aware of new marketing efforts and how to best use them· Managed advisor sales team’s participation in industry conferences· Maintained secure (password-protected) and non-secure advisor websites· Supervised monthly and quarterly updates of a variety of marketing materials· Reviewed materials as they move through the development process to ensure they are on target and complete· Actively sought feedback from wholesalers and Board of Financial Advisors

Greater New York City Area

· Managed strategic marketing and communications agency’s editorial capabilities, primarily for clients in the financial services industry· Maintained relationships with outside writers, sourcing content providers for ongoing projects· Participated in creative discovery process and strategic development for select projects

· Identified and managed strategic and tactical initiatives designed to deliver sales through Columbia Management’s Independent Advisor and 401(k) distribution channels· Partnered with channels’ regional sales directors and national sales manager to determine sales priorities and campaign opportunities· Worked with National Accounts in support of conferences, symposiums and meetings· Produced material promoting firm’s overall capabilities, as well strategy-specific presentations for targeted meetings· Provided direction to marketing communications team for the production of channel-specific material· Maintained electronic database of collateral material for channel sales specialist use

· Developed educational and promotional content for various channel constituencies: broker/dealer, financial institution, private bank, independent advisor, 401(k)· Worked with internal marketing colleagues and outside agency to ensure adherence to branding and style guidelines· Supported National Accounts communications efforts· Reviewed, edited, updated and developed material/programs for value-added programs to assist advisors with relationship building, practice management, prospecting and training· Developed and produced suite of communications for division’s Senior Market Strategist

· Developed marketing and promotional content for investment management firm specializing in solutions for corporations, foundations, endowments, public funds/Taft-Hartley Plans, family offices, high-net-worth individuals and tribal nations· Provided editorial direction for the firm's initial business plan· Developed content for the firm's capabilities brochure, pitchbook, website and initial press release

· Co-directed content development for and maintenance of firm’s domestic advisor and investor websites· Contributed to bi-weekly advisor e-mail. Ghost-wrote President’s intro· Drafted business plan for The Advisor Institute, an initiative designed to produce cutting-edge learning and development programs based on industry best practices

· Between 1992 and 1998, directed new-product marketing efforts resulting in approximately $4 billion in new assets· Spearheaded production of marketing material for firm’s largest-ever mutual fund offering ($1.1 billion)· Directed marketing efforts for mid-market institutional – including a focus on Morgan Stanley Alternative Investment Partners – and non-proproprietary Separately Managed Accounts· Directed the marketing focus for and managed the production of a wide variety of material in support of the proprietary Morgan Stanley Funds· Conducted ongoing education of Morgan Stanley Financial Advisors and regional wholesalers· Developed content for Internet and Intranet sites· Wrote and produced video and internal television presentations· Led the marketing effort for division’s mid-year and year-end sales conferences· Managed a team of three experienced marketing professionals and one production associate

· Involved in all aspects of editorial/production process for mutual fund shareholder reports· Liaison between shareholder communications group and NASD· Worked with outside design studio to ensure accuracy and adherence to production schedule· Chose print vendors following competitive bid process· Assisted in the preparation of material for offshore funds· Supervised junior writer, traffic coordinator and internal graphic artist

· Wrote and edited wide variety of financial services literature, including sales promotional brochures, mailers, local and national advertisements· Wrote, edited, determined layout and published monthly newsletters for all major account bases