Mike Thornsbury, Cdm Email & Phone Number

New York, New York, United States

Richmond, Virginia, United States

Greater New Orleans Area

Playing a vital role as a member of both the client services team and the analytical staff and developing a direct marketing strategy and segmentation schemes to ensure the targeting of the right audience for each effort. Ensure that tests are prepared so that back end analysis can provide insight with statistical validity. Once campaigns are moving, giving feedback with analysis reports and recommendations on list and segmentation strategy. • As part of the client team, executing the strategy and providing critical updates to internal decision-makers, partners and clients• Providing initial campaign plans and reports and ensuring that they meet the client's goals• Update reports, donation information and file counts for internal and client data hubs• Developing and maintaining reports on trends to guide strategy throughout the year and reviewing year-over-year

Alexandria Va & New Orleans La

Self-employed professional providing a source for smaller organizations to get top-notch expertise and project work from an industry veteran. No job was to big or too small. Short-term contract assistance with any type of needs in the marketing, fundraising or nonprofit administration arena. Optimizing internal procedures with database or CRM systems for results and information that was actionable. Creating marketing plans to include digital, print, mail or e-mail outreach. Writing grant proposals for locally based non-profits to obtain much needed funding for their operations. Social Media marketing strategies and analysis, as well as curation. Sometimes, people just needed help writing a thank you letter or building an effective table in MS Excel. Reasonable pricing structure that allowed anyone to get expert work from a seasoned specialist.

Louisiana Affiliate

Contracted provider of Louisiana DOH, Office of Behavioral Health Housing Program and State-wide Advocacy. Assisted in bringing awareness campaigns and events, substance abuse epidemics and services available to constituents. Served as Interim Executive Director after the abrupt departure of the previous executive. A budget shortfall in the $100’s of thousands was an immediate issue that needed to be addressed. Deliverables that were delayed on contracts with State of Louisiana Department of Health needed to be fulfilled in a timely manner. With a slimmed down staff, we were able to organize and square the books. My efforts were concentrated at first on getting the much-needed monies in the Annual Fund and for Restricted Fund programs. Through grants and corporate sponsorship's over $250,000 was brought in to assist with programs and educational events. Board voted to cease operations at the end of 2018 due to contract limitations were placed on the organization from the previous administrations unsuccessful efforts to stabilize and fulfill deliverables.

Tysons Corner, Va

Lead strategy and execution of direct mail campaigns for multiple clients. Dealing with house files and acquisitions. Developed and implemented strategic programs through inception, delivery, and analysis.

Multiple Locations

Created department to automate, centralize and provide uniformity of analytical reports and memos for all clients in the nonprofit and political divisions. Through creating internal procedures and the standardization of collected of data and information, all clients were successfully migrated from multiple systems into a single repository. This allowed the creation of integral data points that could see trends across clients and sectors. These efforts revolutionized the agencies strategic insight and became an invaluable value-added resource across the agencies and its partners.

Multiple Locations

Guided and directed direct response program for several major cultural institutions on both coasts. Prepared strategy recommendations that met the budgetary needs of each organization, while increasing efficiencies that led to lower costs with increased retention and new donor acquisition.

Richmond, Virginia Area

Undergraduate and Professional Certificate program, Certified Direct Marketer, in the School of Mass Communications

Washington D.C. Metro Area

A key member of the Development Office, oversaw the creation and execution of programs for the Membership Department. Acquiring, retaining and stewarding donors through mail, telemarketing, e-mail and providing the necessary and timely information to the Major Gift Officers on potential leads for increased support and bequests. Working with all departments in collecting, researching and bringing timely messaging ideas to the table that could impact our messaging. Liaison with collections and education for program information that would be useful to members in stewardship, retention and acquisition programs. Working with the Museum Store, identifying possible items that would fit programmatic themes and provide membership incentives in acquisition and renewal campaigns.

Alexandria Virginia

Vienna, Virginia

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Cdm, Direct Marketing

Achieved Certification in Direct Response Marketing

General Studies

Education record

Activities and Societies: GO RAMS!