Mike Gutierrez

Mike Gutierrez Email and Phone Number

brooklyn, new york, united states
Mike Gutierrez's Location
New York, New York, United States, United States
About Mike Gutierrez

Focus on creative/brand/design management & marketing. Non-stop content creator and aesthetics guru. Managing all facets of design while staying creative, fun, and original. NYC

Mike Gutierrez's Current Company Details
COLLAB: Fabrication Lab & Innovation Studio

Collab: Fabrication Lab & Innovation Studio

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brooklyn, new york, united states
Employees:
4
Mike Gutierrez Work Experience Details
  • Collab: Fabrication Lab & Innovation Studio
    Director Of Creative Development
    Collab: Fabrication Lab & Innovation Studio Mar 2024 - Present
    Brooklyn, New York, United States
    Connect and build relationships with clients.Use our technologically advanced workspace, cutting-edge equipment, and best-in-class designers, fabricators, and technologists to turn ideas into physical realities.Housed in a 14,000 sq. ft. ex-foundry inBrooklyn, our team of scenic artists, creativetechnologists, master carpenters, projectmanagers, industrial designers, graphicdesigners, and engineers develop compellingwork with our clients and partners.
  • E1 Motorsports
    Brand Design Manager
    E1 Motorsports Mar 2018 - Present
    Houston, Texas Area
    Handled everyday operations at the Houston performance shop interfacing with customers to create the most efficient & welcoming person to person sales. Played a key role in building this small performance automotive shop into a now million dollar business with a full staff and multiple locations in Houston Texas. Increased direct monthly sales 4x the amount after two years by utilizing and implementing various marketing and design strategies.Developed a strong brand identity and unique aesthetic that created relevance and help stay in touch with the target market. Focusing on social media engagement as well as website design & functionality allowed us to be friendly competition against fellow performance shops, but also a problem for giant European performance automotive E-commerce conglomerates. Executed all collaborative opportunities to further grow awareness & exposure to the brand. Managed all creative decisions according to the developed brand identity.Created all assets and content for social media, website and promotional/sale applicationsManaged vendor relations as point of contact, created wholesale accounts, managed collaborations with manufacturers and distributors. Built, restored, and modified vintage Volkswagens. This usually included adding larger and more powerful engines, updated performance parts and custom details to exhibit my creative personality through cars. Part time technician applying performance upgrades to current generation VWAG models as well as OEM & preventative maintenance.
  • Death Set Apparel
    Owner
    Death Set Apparel Apr 2016 - Feb 2024
    New York, New York
    Exercised entrepreneurial vision to create and manage Death Set, an alternative lifestyle Brazilian Jiu Jitsu apparel brand based in NYC established in 2016. Focusing on combative martial arts essentials and lifestyle apparel with influences from old comic book advertisements, hardcore band merch & NYC’s aesthetics and crime-ridden history. All of the gear are limited capsule releases featuring premium quality products accessed via E-mail newsletter engagement. Death Set is a journey into design expressionism through apparel, accessories, and BJJ essentials. Conceptualize & design all artwork and production files for products including apparel & accessories, compression gear, MMA shorts, and Brazilian Jiu Jitsu Gis. Directly deal with all accounts and vendors for manufacturing of products. Continuously developing close relationships with vendors as local as Gravesend Brooklyn to as far internationally as Sailkot Pakistan.Design & manage all assets for the E-commerce site, various social media platforms, and the Death Set Newsletter. Manage social media platforms, photo shoots, artist & brand collaborations, and competitive athlete sponsorships. Constantly strive to bring together the BJJ scene locally by donating gear, and actively training at multiple locations to bridge the gap between academies in NYC.
  • Stoked Mentoring Inc. (Stoked)
    Mentor Coach
    Stoked Mentoring Inc. (Stoked) Aug 2015 - Sep 2016
    Brooklyn & Harlem
    Mentored students at the International High School at Lafayette High School, Coalition School for Social Change, and Achievement First Brooklyn High School through 501C3 Nonprofit organization Stoked Mentoring Inc . Helped guide students to explore different mediums and find careers that interest them as well as help prepare them for college.Promoted personal development, academic achievement and healthy living to under-served youth through action sports culture and mentoring.Implemented STOKED! “Core Values of Success” - Teamwork, Openness, Kudos, Energy and Determination to students through skateboard building & exploring creative mediums to apply their own self branding and marketing. Taught other Mentors/Coaches of STOKED! The basics of creating & developing brand identities for the skateboards they build with their students. Introduced and demonstrated to the staff, the same as well as more advanced applications of mediums I was also teaching my assigned students. This included silk screening, spray painting, exploring patterns & textures, and wheatpasting for applying designs on the skateboards.
  • Self-Employed Good Food Crew, Inc.
    Owner / Senior Graphic Designer
    Self-Employed Good Food Crew, Inc. Mar 2011 - Aug 2015
    Created brand identity for New York lifestyle brand. Design and maintain everything from t-shirts to the online shop. Coordinate production for such as some of our art shows, parties, videos and limited apparel. fill and ship orders, multiple platform social media networking, paint murals, video animation, design work for clients, and collaborative designing with other artists and brands.
  • Sounds Of Brazil
    Creative Director / Senior Graphic Designer
    Sounds Of Brazil Feb 2014 - Mar 2015
    200 Varick Street
    Designed & created a new branding identity for the iconic NYC venue and updated all branding for weekly event showcases. Delegated research and design for upcoming shows, making sure that all brand anddesign guidelines were followed by both SOB’s & the musical performers. Developed new ways to engage a younger target market and raise the bar of design for the legendary 35+ year old establishment. Worked directly with SOB’s booking & marketing departments to create all graphics for in-house and promotional use. This work included show flyers, website assets and editorials. Large format printing & installation of marquee and window displays for monthly event schedules and showcases at the venue on Varick Street. Created, designed, and maintained all graphics and events for the website. Composed presentation decks for clients detailing company projects and press events.
  • Almostmade Ny
    Senior Graphic Designer
    Almostmade Ny Nov 2013 - Mar 2014
    Brooklyn
    Helped start clothing company. Created designs for all merchandise including men’s apparel, as well as web banners and promotional items. Customer service via phone and email, packing and shipping products. Managed all back end operations including Karmaloop, Shopify, and GoDaddy. Brand marketing and networking via social media and building collaborative relationships with local shops.
  • Chrome Industries
    Salesperson/Graphic Design
    Chrome Industries Jun 2012 - Oct 2013
    Soho
    Consistently met and exceeded personal daily and weekly sale goals through product knowledge and customer service. Merchandise new product on sales floor and store windows, as well as maintain back stock inventory. Co ordinated out of store Chrome NYC events in Brooklyn. Designed promotional T-shirts and flyers for local events such as BBQ’s and bike races. Designed and applied graphics on front window on Mulberry Street as well as helped with merchandising.

Mike Gutierrez Education Details

Frequently Asked Questions about Mike Gutierrez

What company does Mike Gutierrez work for?

Mike Gutierrez works for Collab: Fabrication Lab & Innovation Studio

What is Mike Gutierrez's role at the current company?

Mike Gutierrez's current role is CREATE MORE..

What schools did Mike Gutierrez attend?

Mike Gutierrez attended Pratt Institute.

Who are Mike Gutierrez's colleagues?

Mike Gutierrez's colleagues are Brian Yudin, Luis Rosado, Louise Le Mair.

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