Mike Yurchenko Email & Phone Number

Los Angeles, Ca, Us

Successfully building a thriving gaming community, generating valuable industry insights and analytics and achieving consistent commercial success.• Published over 15 detailed decompositions of video games and UX audits, focusing on UX/UI, game, and narrative design: UX/UI review of Alan Wake II in 2 parts (part 1 & part 2); UX/UI review of Cyberpunk 2077; UX/UI review of The Witcher 3: Wild Hunt.• Created 100+ posts on game design themes with analysis of worldwide gamedev trends & innovations, new game announcements, and the worldwide gamedev market.• Developed 30+ insights for improving game interfaces, game experience, and game design in big AAA- & AA-titles.• Achieved commercial success with regular advertising sales with every-month money income.• Launched a professional game developers' community on LinkedIn with the detailed stories on experiences of the famous game developers and leaders like Swen Vincke, Sam Lake etc.

I worked as Senior UX Researcher in Alfa Research Center.• Organised 40+ UX research full cycle projects from stakeholder briefs to present reports and transfer insights to the delivery stage.• Managed cross-functional teams and coordinated project implementation, collaborating with colleagues from marketing, product and business development units.• Ensured that study findings were properly integrated into delivery cycle: a new section of the service for premium customers of Alfa Only, new TV commercials and static creatives on billboards; new banners for ATM interfaces; a new design of the main screen in the mobile application and mobile site of Alfa Bank and other features.• Conducted strategic discoveries of the retiree and youth segments and communicated the results directly to the bank's top executives to create a new bank-wide strategy for the 2025-2027 roadmap.• Facilitated over 45 workshops, strategic sessions, and design thinking sessions, where I helped product teams generate more than 20 new features and improvements for existing services and products: a deposit picker, debit and credit cards, a section with cashback and discount offers etc.• Communicated and determined the discovery plans in conjunction with decision-makers across different business units: marketing and business C-level leaders, growth hack and innovation POs, and CPOs.

I worked as Middle UX Researcher in cluster Design & UX at HR Platform «Pulse».My work tasks and responsibilities were:• Conducting qualitative research (in-depth interviews and usability testing: from receiving a brief and designing the design of the study to providing a report to the customer and working out further steps and recommendations);• Conducting quantitative research (surveys and card sorting: from receiving a brief and designing a research design to providing a report to the customer and working out further steps and recommendations);• Building screen maps and CJM Pulse (for domestic and foreign markets);• Prototyping of Personas, User Stories and Pulse Job Stories;• Organization of UX Days, where designers, product managers and developers can conduct the research they need and communicate with their respondents;• Facilitation and organization of product hackathons to redesign the Pulse homepage;• Facilitation and organization of design sprints and brainstorming sessions to generate ideas for training designers and product managers;• Training of designers and product managers in design thinking, formulation and verification of hypotheses and basic research methods in the Discovery process;• Calculation of NPS, CSI and CSAT metrics;• Calculation of UMUX metric

I completed an internship as UX Researcher in UXlab & in cross-functional product team at Avito Jobs business unit.My work tasks and responsibilities were:• Participating and assisting in the briefing of the research client;• Assistance in preparation of research design (defining goals and objectives, working with hypotheses, determining target audience, guide, etc.); • Organization and control over respondents' recruitment; • Independently conduct interviews and usability tests;• Summarizing and drawing conclusions;• Writing reports and presenting results;• Organizing and conducting User Days for product teams.

I completed an internship as Product Manager in Returns BX product team at OZON Marketplace business unit.My work tasks and responsibilities were:• Identify and address sellers "pains when they receive returns from buyers;• Improve key product metrics by introducing new and improving current functionality, making UX understandable and convenient;• Evaluate the effectiveness of changes;• Conduct a grocery roadmap, work daily with overdogs, timlids, developers, designers, explore;• Work with the product development and logistics team: present and protect product development concepts, describe business requirements, control implementation at the development stages;• Monitor the progress of development and maintain the implementation time;• Formulate hypotheses, conduct research and fill this data with a personal and general backlog, prioritize and hire.