Mikhail Grigoriev Email & Phone Number

Larnaca, Cyprus

Marketing strategy and content strategy- Developed and implemented the company's marketing strategy.- Rebooted the content direction by developing a blogging strategy to optimize for both search engines and users (based on the pillar content strategy); created content clusters to attract traffic, generate leads, and push them through the marketing funnel.- Worked with a team of writers to implement the blog strategy.- Developed an algorithm for assessing the content quality as… Show more Marketing strategy and content strategy- Developed and implemented the company's marketing strategy.- Rebooted the content direction by developing a blogging strategy to optimize for both search engines and users (based on the pillar content strategy); created content clusters to attract traffic, generate leads, and push them through the marketing funnel.- Worked with a team of writers to implement the blog strategy.- Developed an algorithm for assessing the content quality as the basis for making data-driven decisions.Email and CRM- Created and implemented an email strategy (regular mailings and letters as part of marketing campaigns; regular testing of hypotheses and implementation of successful ideas in case of their statistically significant success).- Devised and implemented email automation to work with leads and customers databases (welcome funnels, lead nurturing tracks, sales tracks, product onboarding tracks, reactivation tracks — and logic of their relations and interconnections).- Implemented and ongoing optimization of lead scoring to simplify the leads interaction automation.Website & CRO- Ran a project for the website update (analyzed an old version, generated ideas based on best practices and competitor research; developed a project brief and created a board for collaboration between marketers, content writers, graphic designers, UI / UX, and developers.- Explored ways for lead generation and CRO; conducted related A/B tests. Show less

St. Petersburg, Russia

Strategy, Research & Analysis• Created and implemented a content marketing strategy to ensure that our long-term business goals are met.• Developed a mid-term content plan based on competitor analysis, and keyword and topic research.• Continuously adjusted the plan by regularly auditing existing content performance.• Analyzed data and marketing results (using Google Analytics, BigQuery, Tableau).Content Creation• Developed content for all the pages of SEMrush… Show more Strategy, Research & Analysis• Created and implemented a content marketing strategy to ensure that our long-term business goals are met.• Developed a mid-term content plan based on competitor analysis, and keyword and topic research.• Continuously adjusted the plan by regularly auditing existing content performance.• Analyzed data and marketing results (using Google Analytics, BigQuery, Tableau).Content Creation• Developed content for all the pages of SEMrush Academy’s website. • Created scripts for several training programs, including the SEMrush SEO Learning Path, the SEMrush Content Marketing Toolkit Course, and the SEMrush SEO Toolkit Course.• Created marketing copy for most of SEMrush Academy’s activities (emails, video ads scripts, social media posts, Google Ads copy, GDN banners, etc.)Marketing Activities (Email, SEO, SMM, PPC) • Worked with on-page, off-page, and technical SEO; conducted technical SEO audits and collaborated with our developers to fix technical errors.• Conducted omnichannel marketing campaigns to promote SEMrush Academy.• Focused on email marketing as the most efficient promotion channel for online education (created a welcome funnel, developed a trigger email system, created copy for internal and external bulk mailings).• Worked on social media and paid activities to promote SEMrush Academy via Google Ads, GDN, paid YouTube, and SEMrush’s social networks.• Managed the SEMrush’s YouTube channel and the SEMrush Academy’s Twitter profile.• Collaborated with motion, graphic, and UX designers to ensure sufficient quality of marketing assets.Other• Undertook the scrum master role to optimize the productivity of our cross-functional team. Show less

• Helped clients resolve technical issues and ensured they use our product in a proper way.• Streamlined collaboration between our internal R&D department and our partners to help them develop and create joint products.• Carried out market research to build a go-to-market strategy (this included the search for an optimal product promotion strategy and competitive landscape analysis).• Promoted the company and its products via: – company’s website – email marketing… Show more • Helped clients resolve technical issues and ensured they use our product in a proper way.• Streamlined collaboration between our internal R&D department and our partners to help them develop and create joint products.• Carried out market research to build a go-to-market strategy (this included the search for an optimal product promotion strategy and competitive landscape analysis).• Promoted the company and its products via: – company’s website – email marketing – offline industry events (both in Russia and overseas)• Was in charge of creating all the company's content (website, marketing copy, technical datasheets, product catalog, etc.) Show less

Was in charge of full technological process of heterostructure epitaxial growth at Liquid-Phase Epitaxy setup.