Mikhail Ivanov Email & Phone Number

Москва, Москва, Россия

Area: Russia + 49 export countriesMedia Management:- Develop and implement media strategy for all brands.- Set key performance indicators (KPIs) and monitor them regularly.- Conduct market analysis and competitor research to identify new opportunities for expansion.- Ensure high quality and relevance of content.- Budgeting and monitoring expenses.- Seek funding sources and optimize costs. Prepare financial reports and analyze business performance.- Establish… Show more Area: Russia + 49 export countriesMedia Management:- Develop and implement media strategy for all brands.- Set key performance indicators (KPIs) and monitor them regularly.- Conduct market analysis and competitor research to identify new opportunities for expansion.- Ensure high quality and relevance of content.- Budgeting and monitoring expenses.- Seek funding sources and optimize costs. Prepare financial reports and analyze business performance.- Establish partnerships with ad and media agencies;People Management:- Recruit and train new employees.- Motivate and support team members.- Create a positive work environment that fosters professional growth.- Building media capabilities of team and marketing communityPurchasing:- Monitor the market and analyze offers from potential suppliers.- Negotiate with suppliers, agree on terms of cooperation, and conclude contracts.- Control the fulfillment of contractual obligations by suppliers.- Organize and control the process of providing services.- Manage documentation on purchases, including processing applications, invoices, bills of lading, and other documents.- Participate in tenders and auctions for the purchase of services.- Analyze the effectiveness of purchasing activities and develop proposals for their optimization.- Comply with legislation and internal regulations of the company in the field of procurement. Show less

Москва, Россия

Main responsibilities:- media investment management, management of media agencies across markets, negotiations with suppliers, contracting across 10 markets (Russia, Belarus, Kazakhstan, Uzbekistan, Georgia, Azerbaijan, Armenia, Kyrgyzstan, Tajikistan, Mongolia)- management the development of the overall media strategy for all Nestle brands across digital and traditional media channels on country and cluster level- building media capabilities with stakeholders inside and outside the… Show more Main responsibilities:- media investment management, management of media agencies across markets, negotiations with suppliers, contracting across 10 markets (Russia, Belarus, Kazakhstan, Uzbekistan, Georgia, Azerbaijan, Armenia, Kyrgyzstan, Tajikistan, Mongolia)- management the development of the overall media strategy for all Nestle brands across digital and traditional media channels on country and cluster level- building media capabilities with stakeholders inside and outside the organization, providing consultancy and thought leadership to the business- development and integration of new media related organizational processes- strategic purchasing for fixed marketing expenses- management of two direct reports and pool of agencies across markets (Media, Digital, SMM, Search, Influencer Marketing, Audit)Key achievements:- Impressive results of negotiations and buying across markets with year-on-year cost improvement and increase of cost advantage versus market proven be media Audit- Development of media guidelines and media planning approach for Russia-Eurasia region (10 markets) based on proven business impact, translation for the overall regional strategy for stronger relevance - Development and integration of media planning & buying process into integrated commercial planning for Russia-Eurasia region- Building and establishing processes across Eurasia for fixed marketing expenses transparency, safety and visibility - Contribution to marketing transformation across Russia-Eurasia by roles, responsibilities and process changes of marketing community- Development and implementation of IP rights provision across markets- Contribution to new opportunities in media within European media community with unified media approach for cross market planning, execution and activation Show less

Москва, Россия

Central Asia And Caucasus

- Oversea media investment through establishing annual media inflation estimates, setting annual negotiation approach with media agency to key media vendors, participating in negotiations with key media vendors and monitoring annual media pricing, quality and volume commitments- Development of communication strategies for global (Oreo, Milka, etc.) and regional (AG, Dirol etc.) brands with omnichannel approach and different brands' life-stages (inc. New brands launch) within EE region (CA… Show more - Oversea media investment through establishing annual media inflation estimates, setting annual negotiation approach with media agency to key media vendors, participating in negotiations with key media vendors and monitoring annual media pricing, quality and volume commitments- Development of communication strategies for global (Oreo, Milka, etc.) and regional (AG, Dirol etc.) brands with omnichannel approach and different brands' life-stages (inc. New brands launch) within EE region (CA and CAU countries)- Delivery of value to the business by developing more effective media plans and delivering these plans at the lowest possible cost, resulting in strengthened brand equity and increasing marketing ROI. Establishment of CA&CAU Media plans that correspond to European guidelines and incorporate MMM and other latest media/digital learning- Development of world class digital capability (content, media, data) across CA&CAU marketing ecosystem (internally and externally) to enable marketing transformation, enhanced profitability and growth and actively support the deployment of these capabilities through the creation and deployment of marketing campaigns. Strengthening digital media capabilities in CA&CAU through a test and learn approach and scaling best practices across the area- Manage media agency for the respective countries, define media planning approach, agency scope; proceed with media agency evaluation- Organization and Running of Media Workshops and Media Trainings for Senior Management and Marketing Teams Show less

Kazakhstan

Казахстан

Master'S Degree, Aviation Technic And Technology, 98%

Activities and Societies: Scientific Conferences

Education record