Mikhail Ivanchenko

Mikhail Ivanchenko Email and Phone Number

CEO and Founder @ Pharma-Periscope
Montenegro
Mikhail Ivanchenko's Location
Montenegro, Montenegro
Mikhail Ivanchenko's Contact Details

Mikhail Ivanchenko work email

Mikhail Ivanchenko personal email

n/a
About Mikhail Ivanchenko

My competencies lie at the intersection of IT/Digital, Marketing and Business. I launched my first e-commerce project in 2003 (reached break-even point in 5 months), in 2020 founded a MarTech company that serves the leading players in the pharma market.Industrial interests: IT, Healthcare, Pharmaceutical market, Real Estate Development, Hospitality industry. Successful IT Entrepreneur (CEO and founder of Pharma-Periscope – MarTech B2B SaaS platform for pharmaceutical industry; client list: Pfizer, Sanofi, JJ, Merck, AZ etc.) First Class Marketing degree from Lancaster University Management School. Studying for an MBA. Specialties: Entrepreneurship, Marketing, Digital Strategy, Digital Transformation, Digital Product Development, IT product development, Innovation, RX/OTC Pharmaceutical Marketing, Project Management, Team Management, UX/CX Research, Market Research, Consumer Insights, Sales, C-level Sales

Mikhail Ivanchenko's Current Company Details
Pharma-Periscope

Pharma-Periscope

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CEO and Founder
Montenegro
Mikhail Ivanchenko Work Experience Details
  • Pharma-Periscope
    Ceo And Founder
    Pharma-Periscope
    Montenegro
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  • Pharma-Periscope
    Ceo & Founder
    Pharma-Periscope Nov 2020 - Present
    Emea
    Developing a unique analytical and research MarTech SaaS platform for pharmaceutical marketing:№1 in EMEA HCP digital promo monitoring platform. 80% of TOP15 pharmaceutical companies are our clients.
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  • M.I.R.C. Think Tank
    Strategy Director
    M.I.R.C. Think Tank Jun 2017 - Present
    Emea
    Driving the vision and the delivery of Digital Strategies for wide range of brands (from big international companies to local startups). Translating a Vision for online marketing into a coherent digital marketing strategy. Providing business consulting, solution definitions, and technical leadership as required to ensure the right solution is designed and implemented to best meet the business demand.Scope: Digital Strategy, Digital audit, Big Data & Advanced analytics, Consumer Behaviour Analysis, Agile and Design thinking.Client list: Takeda, Sanofi, OBI, VTB, Department of Tourism, PentaHotels etc. Outsourcing Digital Strategy expertise for BBDO Digital, i-Guru, PRT (Edelman), BrandStudio etc.
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  • Pfizer
    Head Of Multichannel Communications
    Pfizer Jan 2016 - Dec 2017
    Moscow
    Senior Digital position in Marketing department (reported directly to MD):• Leading Multichannel communication Strategy development and implementation (content strategy, channel strategy, information eco-system for each TA, KPI framework, ROI measurement methodology)• Leading digital projects focused on delivering best customer experiences: best in class newsletters; content projects; UX project (taken as reference on global level); paid media campaigns; CRM acquisition; always-on activities; SEO; mobile app development etc.• Defining and implementing KPI measurement frameworks and analytical dashboard development; • Acting as a consulter and facilitator for other marcom omnichannel marketing projects.• Active collaboration with EMEA office• Team development
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  • Actis Wunderman
    Head Of Strategy
    Actis Wunderman Aug 2011 - Aug 2014
    Moscow, Russian Federation
    • Continuous strategic support of digital marketing for Nokia (main focus), Ford, BMW, Novartis and Microsoft • Development of long-term digital strategies for Nokia, Colgate (multibrand), BP, Rosinter, Microsoft (social media) etc. • Development of digital and 360-degree campaigns for Nokia, Ford, BMW, Novartis, Microsoft, Colgate, P&G, Rosinter, Mondelēz International (Kraft Foods Corporate), Yandex, Beeline, Hochland, Aeroflot, Sodis (local luxury travel agency), etc.• Development and implementation of a unique digital marketing measurement system (KPI)• Management of support in web analytics• Briefing and supporting creative and media teams • Guidance of four strategic team members
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  • Pr-Technologies
    Head Of Digital Practice
    Pr-Technologies Jan 2007 - Jul 2008
    Moscow, Russian Federation
    • Launch of the «4Experience» digital practice• Development of creative and strategic digital solutions for clients including Sony Ericsson, Unilever, MasterCard, P&G • Management of digital campaigns • Supervision of practice, both strategic and creative aspects, presenting ideas to clientsAchievements: 1) Industry pioneers: first big brand integrations in bloggers` video content. 2) Launching big multiband entertainment project "Escape from Moscow" - more than 1M unique visitors (brands: AmEx, Heineken, Sony Ericsson; media partners: Afisha, Nashe Radio, Rambler, LJ)
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  • Several Internet Projects
    Webmaster, Manager, Marketing Director And Co-Founder
    Several Internet Projects Jan 2000 - Dec 2006
    Internet Projects
    Participation in several Internet projects (in the areas of e-commerce, the government, mass media and online games). Great positive and negative experience of managing internet projects.

Mikhail Ivanchenko Skills

Digital Strategy Digital Marketing E Commerce Marketing Strategy Marketing Communications Social Media Marketing Creative Strategy Web Analytics Social Media Measurement Consulting Interactive Marketing Multichannel Marketing Content Marketing

Mikhail Ivanchenko Education Details

Frequently Asked Questions about Mikhail Ivanchenko

What company does Mikhail Ivanchenko work for?

Mikhail Ivanchenko works for Pharma-Periscope

What is Mikhail Ivanchenko's role at the current company?

Mikhail Ivanchenko's current role is CEO and Founder.

What is Mikhail Ivanchenko's email address?

Mikhail Ivanchenko's email address is mi****@****zer.com

What schools did Mikhail Ivanchenko attend?

Mikhail Ivanchenko attended The Russian Presidential Academy Of National Economy And Public Administration (Ranepa), Lancaster University, Russian State University For The Humanities.

What are some of Mikhail Ivanchenko's interests?

Mikhail Ivanchenko has interest in Chikung.

What skills is Mikhail Ivanchenko known for?

Mikhail Ivanchenko has skills like Digital Strategy, Digital Marketing, E Commerce, Marketing Strategy, Marketing Communications, Social Media Marketing, Creative Strategy, Web Analytics, Social Media Measurement, Consulting, Interactive Marketing, Multichannel Marketing.

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