Mikkel Nygaard Email & Phone Number

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

Areas of management within BtC – all services (Healthcare, Patient transportation, Roadside assistance, First aid, Home services etc.) :- Commercial Management- Product Management- Business Development- Customer Experience Management- Customer Base ManagementCommercial ManagementProfit & loss with end-to-end responsibility across the business value chain BtC. From strategy, commercial planning, target setting, product concept development, roadmaps, customer base… Show more Areas of management within BtC – all services (Healthcare, Patient transportation, Roadside assistance, First aid, Home services etc.) :- Commercial Management- Product Management- Business Development- Customer Experience Management- Customer Base ManagementCommercial ManagementProfit & loss with end-to-end responsibility across the business value chain BtC. From strategy, commercial planning, target setting, product concept development, roadmaps, customer base management, GTM process to daily performance.Product ManagementResponsible of product lifecycle management and product development from translation of commercial concepts, prioritizing features and capabilities to design specifications, processes and user experience.Business DevelopmentResponsible for identifying mid and long-term growth opportunities and drive actions to increase reach and value through the development of services, relationships, markets and customers.Customer Experience ManagementResponsible for identifying and prioritizing key pains and signature moments in all BtC customer journeys across digital and physical interactions. Leading development, projects and initiatives on CX roadmap for ongoing improvement of customer experience and NPS.Customer Base ManagementCustomer base overview, segmentation, plans and execution of initiatives such as retention strategies, price adjustments, product migrations, cross-selling, and value load. Show less

- Deriving from the strategy “Care for more”, the program developed the consumer value proposition “Den rette Sundhedshjælp på det skæve tidspunkt” in 9 months – launching in DK November 2021- The value proposition and launch campaign lifted the unaided awareness of Falck consumer healthcare from 7% to 15% in 18 weeks - The program tested and succeeded with an agile approach to way of working – speeding up time to market and output quality across the IT, Product and Marketing… Show more - Deriving from the strategy “Care for more”, the program developed the consumer value proposition “Den rette Sundhedshjælp på det skæve tidspunkt” in 9 months – launching in DK November 2021- The value proposition and launch campaign lifted the unaided awareness of Falck consumer healthcare from 7% to 15% in 18 weeks - The program tested and succeeded with an agile approach to way of working – speeding up time to market and output quality across the IT, Product and Marketing streams. Show less

Copenhagen

- Driving the value agenda through different revenue models e.g. transactional, pay-on-use and subscription across BtC and BtB.- Developing insights and recommendations on product and customer levels regarding profitability, churn, pricing, etc.- Calculating risk prices for BtC product portfolio development and individual BtB tariffs

København, Region Hovedstaden, Danmark

Developing the commercial area in Assistance across products in both the BtC and BtB market.Driving the commercial agenda within performance management, budgets, pricing, profitability, channel management etc.Driving value through different revenue models e.g. transactional, pay-on-use and subscription with focus on acquisition, base management and customer / product lifetime value.Setting up high performing team and driving change management.

Copenhagen Area, Denmark

Head of Commercial Management:- End to end ownership of the commercial area in the B2B market - going from market insights, idea creation, strategy, segmentation, feasibility, development and bringing to market. - Change management expertise going through digital transformation and introducing agile way of work.- P&L: sales numbers, ARPU, cost, subsidies etc.- CRM and BTL/direct campaigns- Channel management

Defining and bringing a household proposition to market – across all consumer products• Commercial program lead• Analysis and market study• Strategy formulation and implementation• Develop new digital loyalty program• Develop business case• Establishing and negotiating external partners. Terms and conditionsLong run KPI - higher CLV by:• Cross sale - increase Share of Wallet• Reduce churn – increase lifetime• Increase customer satisfaction – NPS

Responsible for the "Connected Home" (Smart Home) - IoT to consumers• Identifying innovative business and growth opportunities• Defining the strategy• Extensive market study – consumer attitude and behavior• Peer-to-peer networking with other Telco’s around the world• Product and value proposition Development• Pricing strategy• Business Case• Recurring revenue model• P&L

Commercial responsible for “TDC Valgfrie Fordele”• Introducing the unconventional loyalty program “TDC Valgfrie Fordele” (“Flexible Benefits”) - an attractive mix of both related TELCO benefits, and external entertainment partners.• Building partnerships with external partners – like Mofibo, WYPE (Bonnier), Politiken etc.• Managing average cost pr. customer in the optimum mix of benefits.• Building and managing the overall business case for “TDC Valgfrie Fordele”• CRM… Show more Commercial responsible for “TDC Valgfrie Fordele”• Introducing the unconventional loyalty program “TDC Valgfrie Fordele” (“Flexible Benefits”) - an attractive mix of both related TELCO benefits, and external entertainment partners.• Building partnerships with external partners – like Mofibo, WYPE (Bonnier), Politiken etc.• Managing average cost pr. customer in the optimum mix of benefits.• Building and managing the overall business case for “TDC Valgfrie Fordele”• CRM communication, based on predictions and recommendationsTDC Consumer Mobile• Identifying market needs• Product portfolio development and management• Turn around case, going from several years of negative net adds – to customer growth in the base. Show less

Consumer Segment- Senior business management responsibility for the total consumer segment (Mobile, DSL, MBB etc.)- Identifying market needs- Product portfolio development and management- ATL campaign - mobile and DSL bundle (FRI+Family)- GTM - implementing new process- Building and implementing a new welcome program for all consumer customers

Fixed, consumer and business market- Business management responsibility for the total fixed business (DSL, PSTN, VoIP etc.)- Turnaround case, going from 5 years of negative net-adds, to positive net-adds in little under a year- Identifying market needs- Product portfolio development and management- GTM- Building the customer journey- Introducing DSL "family/household" discount concept- Develop new sales channels

B2B end-to-end delivery center. Managing team across technicians, outbound canvas sales and key account managers

Master Of Science (Msc) In Economics And Marketing, Marketing

Cand.merc.EMF - Økonomisk Markedsføring

Graduate Diploma In Business Administration (Gdba), Marketing

HD 1. og 2. del Afsætning

Academy Profession (Ap) Degree In Leadership & Management, Leadership And Organization

Akademimerkonom