Miko Anderson Email & Phone Number

Vancouver, British Columbia, Canada

As the Brand Marketing Manager, I spearhead brand-focused initiatives across the organization, infusing a brand perspective into new and ongoing projects. My role includes overseeing the launch of revenue growth initiatives and new products direct-to-consumers, while also elevating brand awareness and advancing brand-defined KPIs.

Vancouver, British Columbia, Canada

As the most senior Manager on the team, my portfolio includes:• Integrated marketing; from creative brief to execution and promotion• Menus; layout, design, print and digital • Gift Card program strategy and performance• Project lead with a focus on digital and web initiatives• Paid Social Media advertising strategy• Music strategy• Budget management Direct reports: Brand Engagement Manager (Gift Cards) and Brand + Gift Card Coordinator Cross… Show more As the most senior Manager on the team, my portfolio includes:• Integrated marketing; from creative brief to execution and promotion• Menus; layout, design, print and digital • Gift Card program strategy and performance• Project lead with a focus on digital and web initiatives• Paid Social Media advertising strategy• Music strategy• Budget management Direct reports: Brand Engagement Manager (Gift Cards) and Brand + Gift Card Coordinator Cross collaboration with Regional Marketing, Culinary Development, IT, Operations Systems Show less

Vancouver, Bc

Truly believing in the "People Grow Here"​ philosophy, Earls Kitchen + Bar supported me as I grew into the newly created role within the marketing department as a Social Media Specialist, and was promoted again to the new position of Brand Engagement + Digital Specialist. Beginning as an extension from my previous role as Marketing + Customer Experience Coordinator, the role allowed me to focus on digital engagement, improving and enhancing social media mentorship with restaurant… Show more Truly believing in the "People Grow Here"​ philosophy, Earls Kitchen + Bar supported me as I grew into the newly created role within the marketing department as a Social Media Specialist, and was promoted again to the new position of Brand Engagement + Digital Specialist. Beginning as an extension from my previous role as Marketing + Customer Experience Coordinator, the role allowed me to focus on digital engagement, improving and enhancing social media mentorship with restaurant locations, creating social media content, as well, management of the gift card program. Responsibilities:• Leading and executing Earls' digital and social media strategy• Managing agency relationship (digital content focus)• Planning, setting up and optimizing paid social media campaigns• Building online community, identifying influencers, online engagement• Content creation; copywriting, basic photography + curation• Analyzing + reporting on social media KPIs• Supporting restaurant locations with training and mentorship• Managing Earls' gift card program; card production and printing, logistics, third-party relationships, promotional programs, budgetWorks closely with the VP Brand and Marketing, Communications Manager (PR), In-Store Marketing Coordinators + restaurant operators. Show less

Vancouver, Bc

Founded in 1982, Earls Kitchen + Bar is a nationally recognized premium casual dining restaurant business based in Vancouver, Canada. With over 65 restaurants throughout Canada and the US and plans to expand, the Marketing + Customer Experience Coordinator position at Head Office is integral to ensuring the organization listens and responds to guests, and that the marketing department services the needs of our restaurant locations. This position established a strong foundation for my… Show more Founded in 1982, Earls Kitchen + Bar is a nationally recognized premium casual dining restaurant business based in Vancouver, Canada. With over 65 restaurants throughout Canada and the US and plans to expand, the Marketing + Customer Experience Coordinator position at Head Office is integral to ensuring the organization listens and responds to guests, and that the marketing department services the needs of our restaurant locations. This position established a strong foundation for my career. • Creating and executing the social media content calendar across all social channels, as well as strategize, develop, manage and execute all social media advertising campaigns with above average industry benchmark engagement rates. Worked with a partner of Earls to organize and execute a nationally trending Tweet-Up.• Responding, directing and reporting on all customer feedback.• Assisting in development of rollout guidelines for restaurant locations to execute national promotions.• Motivating restaurant locations through communication of sales and unit metrics during promotions to ensure best results are achieved.Works closely with Marketing Managers, Regional Marketing Managers, Communications (PR) Manager and restaurant operations teams (General Managers). Show less

Port Coquitlam

As Marketing Leader, I built relationships within the community, managed all in-store social media (Facebook, Twitter, Instagram), organized and set-up Chef's Tables, created and implemented a monthly newsletter, organized in-store events and spearheaded in-store promotions with great success.• Trained in all aspects of the front of house• Achieved high secret shopper marks• Developed excellent customer service skills and built personal long-lasting relationships with customers

Vancouver, Canada Area

Through my BCIT industry practicum I tracked and analyzed the Four Seasons, Vancouver and YEW Restaurant and Bar’s social media and website analytics. I was exposed to Revinate (reviews dashboard) and Cision Point (media coverage software). I also assisted in the creation of presentations and takeaways.

Austin Ave., Coquitlam

Trained co-workers on multiple stations within the restaurantEmployee of the month 3 timesHead of the Safety Committee (for 1 year)Completed a course at Hamburger University on Customer Service and Management