Mike Lawson is a Partner and CCO at Sendero Provisions Co.. He possess expertise in footwear, apparel, action sports, merchandising, fashion and 20 more skills. Colleagues describe him as "Mike Lawson is among the strongest players I have ever managed. He is an expert in the craft of sales and sales management. He is loyal, hard working, efficient, results oriented, respected, and above all - a natural born leader who will own the responsibility and deliver results. If I ever had the opportunity to hire him again, I would do it in a heartbeat...My recommendation of his abilities and his character, could not be any stronger." and "I've been blessed to work with Mike Lawson for over 10 years, initially with Earth Products and more recently at Sole Technology. I consider Mike one of my most valued assets of colleagues as he has always been honest and approachable as a leader. He has managed and partnered with me in several different roles, and is capable of adapting to the job at hand in creative and appropriate ways. He leads by example and puts others before himself. Without hesitation, I would endorse Big Mike for any leadership role or task manager position confidently."