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Mildred Locke is listed as Digital Editor at Cycle Sprog, a with 2 employees, based in Bristol, England, United Kingdom. AeroLeads shows a work email signal at immediate.co.uk and a matched LinkedIn profile for Mildred Locke.
Mildred Locke previously worked as Freelance Writer, Journalist, Presenter & Content Creator at Freelance and Buyer's Guide Editor at F-At Digital (Farrelly Atkinson) Ltd. Mildred Locke holds Certificate In Internal Communications, Internal Communications, Pass With Distinction from Pr Academy.
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I'm a writer and journalist with a professional background in internal communications and marketing strategy, weaving together these two skill sets to focus my energy on audience engagement. It all boils down to telling a captivating story that is methodically planned, crafted, and SEO-driven from its conception.As a strategist, I take the time to understand a company’s culture and values, where it’s at, where it needs to be, and the story it needs to tell in order to get there. I then plan a tactical campaign that sends the right message to the right people, through the right channel, at the right time.As a writer I’m creative and curious, with excellent written skills, a strong eye for detail, meticulous timekeeping, and experience in writing for both print and digital media. Inquisitive by nature and with remarkable communication skills, I conduct interviews with an effortless ability to draw out the most interesting aspects of people’s lives and delve deeper into their personal stories.I have a penchant for the two-wheeled lifestyle, and have written for a variety of specialist-interest publications including Red Bull, Cycling News, BikeRadar, Total Women’s Cycling and Cycling Plus magazine. I have also produced newsletters, web copy, social media campaigns and guest blog posts for Canyon, Trek, Stolen Ride, CycleFox, The Bristol Bike Project, The Adventure Syndicate, Bike Events, and Bike UK (now Trek Bristol).
Listed skills include Internal Communications, Change Management, Writing, Proofreading, and 24 others.
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A hybrid role that sees me editing and creating leisure, review and buyers' guide content, while also bringing my marketing and SEO expertise to implement a new content strategy and optimise the site for our users.
Freelance content creation within the Cycling and Outdoors sector, covering the following:- Feature writing- SEO writing- Product reviewing- Copywriting- Social media consultancy- Community management- Content strategy- Video presenting- Event hosting / speakingCurrent and former clients include: Liv Cycling, Cyclingnews, Global Cycling Network, Canyon, Rapha, Evari Bikes, Cycling UK, Red Bull, Singletrack magazine, Cycling Plus magazine, Stolen Ride, and Total Women's Cycling.
Bath, England, United Kingdom
Managing all buyer's guide content across F-At Digital's three titles: Road.cc, Off-Road.cc, and Ebiketips.● Creating and implementing a buyer's guide content strategy from scratch● Training colleagues and site editors on SEO best practice● Liaising with site editors to set targets and monitor progress● Refreshing and writing from scratch an array of buyers' guides as per the strategy, working within Drupal CMS● Using SE Ranking, Google Search Console and Google Analytics to monitor traffic and changes in the SERP, as well as spotting opportunities and search trends to inform upcoming contentAchievements in first 6 months:● Road.cc: 42% overall rise on the SERP, with the number of our guides in the top 5 results increasing by over 68%.● Off.road.cc: 28% increase in ranking positions, with a 41% increase in the number of guides in the top 5 results.● Ebiketips: 36% increase in overall ranking positions, and 140% increase in the number of guides occupying the top 5 positions in the SERP.
● Writing specialist-interest articles for online consumption, constructed around keywords andphrases to attain a high SEO ranking.● Product testing in-depth review writing, ensuring fair and neutral testing conditions and editoriallyindependent conclusions.● Owning a selection of commercially-driven buyers’ guides, analysing performance, continuallyupdating to stay on top of Google algorithm updates, and creating supporting content to improveranking.● Conducting interviews and writing original features and opinion pieces, based on an understandingof the target audience’s assumed knowledge and interests.● Keeping abreast with current debates and events, in order to create topical and seasonal content.● Working to briefs, understanding the desired tone and outcome, and adhering to the in-house styleguide.● Updating evergreen content to keep it relevant and fresh.● Meeting tight deadlines, reprioritising tasks as needed.● Proofreading and sub-editing content produced by freelancers and colleagues in order to maintainconsistency of style.● Forming and maintaining good relationships with brand representatives, PR managers, andmarketing specialists.
Bristol, United Kingdom
My writing portfolio spans print and digital media, and includes cycling publications like Bike Perfect, Singletrack Magazine, Red Bull, Cycling News, Cycling UK, BikeRadar, Cycling Plus magazine, Total Women’s Cycling and CycleFox, as well as in-house publications for large companies like Slaughter and May, Ladbrokes Coral Group, Imperial Brands and Lifetime Training.Combined with my marketing and communications experience, I have a deep understanding of audience engagement, making me the perfect person to write your content for you.Writing services offered:- Feature writing (inc. news stories, thought-pieces, interviews)- SEO-driven content (how-to guides, listicles, product reviews)- Website copy (inc. product descriptions)- In-house publications (e-books, magazines, intranet)- Proofreading & sub-editingMy primary interest lies within cycling-related content, however I enjoy writing on any of the following topics:- Marketing and media- Audience and/or employee engagement- Health, wellness, nutrition- History, culture, society, art- Intersectional feminism, race, gender, ableism
Bristol, United Kingdom
- Writing specialist-interest articles for online consumption, constructed around keywords and phrases to attain a high SEO ranking.- Conducting research to ensure accuracy, including interviewing manufacturers.- Creating original content ideas, based on an understanding of the target audience’s assumed knowledge and interest.- Keeping abreast with current debates and events, in order to create topical and seasonal content.- Working to briefs, understanding the desired tone and outcome, and adhering to the in-house style guide.- Updating old content to keep it relevant and fresh.- Keeping to tight deadlines, reprioritising tasks as needed.- Working with the production team to help with proofreading and sub-editing content produced by freelancers in order to maintain consistency of style.- Recording podcast interviews and presenting on the Youtube channel.
Bristol, United Kingdom
- Took a year out to hone my writing skills as a freelancer in the hope of moving into a professional writer role.- Wrote articles for Total Women’s Cycling, blog posts for CycleFox and The Bristol Bike Project.- Wrote and implemented a marketing strategy for CycleFox and Bike Events.- Produced web copy for the relaunch of Bike UK’s website (now Trek).- Managed social media channels for CycleFox, Bike Events and Bike UK.- Freelanced as a community manager for CycleFox:-- Interacting with followers to build user-generated content-- Managing social media presence through Twitter, Facebook and Instagram-- Scheduling social media posts and creating engaging campaigns-- Designing and producing social media graphics-- Writing and designing monthly newsletters-- Coordinating and promoting monthly competitions
Bristol, United Kingdom
• Producing an engaging blog about women’s cycling, telling my personal story as well as reporting on local events and sharing third party content through curated lists. • Created a yearly content calendar, adjusting as needed to keep up to date with current affairs and trends. • Understanding of SEO and social media insights, using Google Analytics, and actively engaging with audience to generate feedback for future improvements. • Using social media networks to build and nurture an engaged community.
Bristol
• Project managing internal communications campaigns for a portfolio of corporate clients. • Interpreting client briefs, to produce engaging campaigns, copy and asset ideas. • Producing written copy for a variety of projects, including internal magazines and intranet articles, and external e-newsletters. • Proofreading and editing a multitude of written content for a variety of client projects, ensuring accuracy and consistency of language. • Understanding individual clients’ needs, their company culture, and consulting with them on internal campaigns relevant to their sector and business needs.
Bristol, United Kingdom
• Single-handedly managing internal communications for over 900 employees. • Producing written copy for five monthly newsletters, a quarterly magazine, intranet content, internal company messaging and video scripts. • Producing copy for B2C blog articles. • Managing a robust Communications Plan to support company strategy. • Managing multiple channels for communication. • Supporting employee engagement through organising quarterly internal campaigns for the company. • Working with the marketing team to manage the cross-over between internal and external communications, ensuring all Lifetime messaging is consistent and retains integrity.
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Quick answers generated from the profile data available on this page.
Mildred Locke works for Cycle Sprog.
Mildred Locke is listed as Digital Editor at Cycle Sprog.
AeroLeads has found 1 work email signal at @immediate.co.uk for Mildred Locke at Cycle Sprog.
Mildred Locke is based in Bristol, England, United Kingdom while working with Cycle Sprog.
Mildred Locke has worked for Cycle Sprog, Freelance, F-At Digital (Farrelly Atkinson) Ltd, Future, and Self Employed.
Mildred Locke's colleagues at Cycle Sprog include Chris Jones, Emily Wormald, and Nadine Guzman.
You can use AeroLeads to view verified contact signals for Mildred Locke at Cycle Sprog, including work email, phone, and LinkedIn data when available.
Mildred Locke holds Certificate In Internal Communications, Internal Communications, Pass With Distinction from Pr Academy.
Mildred Locke is listed with skills including Internal Communications, Change Management, Writing, Proofreading, Editing, Video Editing, Filming, and Conducting Interviews.
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