Helps clients identify growth opportunities through: Transformational human insights Breakthrough innovation and renovation of existing products and services, applying principles of design thinking and lean product innovation Building, strengthening, and pivoting brands by applying a holistic brand model Developing new communication concepts and inspirational big campaign ideas Offers single or integrated services encompassing the entire innovation, communication… Show more Helps clients identify growth opportunities through: Transformational human insights Breakthrough innovation and renovation of existing products and services, applying principles of design thinking and lean product innovation Building, strengthening, and pivoting brands by applying a holistic brand model Developing new communication concepts and inspirational big campaign ideas Offers single or integrated services encompassing the entire innovation, communication, and brand- building processes: Insights mining from existing learnings New consumer research (foundational insights, evaluation of ideas and concepts, product research, etc.) Workshops design and facilitation Initial concept developmentProvides bespoke interactive training in insights and consumer-led innovation. Develops Best Practice insights, innovation, brand building playbooks. Show less

Insights, innovation, advertising, brands consultancy.

Key markets: France, India, Indonesia

Key Brands: Peroni, Asahi, Pilsner Urquell, Kozel• Lead the Insights strategy for the Super Premium portfolio of ASAHI brands.• Define and deliver an approach to building an insights culture in ASAHI UK. • Lead Insights Team to deliver actionable insights in all areas of the business: Brands, Customer, Category and Sales.• Stakeholder management across a range of internal stakeholders (Marketing, Sales, Customer Marketing, Management Team, Global & European insights and… Show more Key Brands: Peroni, Asahi, Pilsner Urquell, Kozel• Lead the Insights strategy for the Super Premium portfolio of ASAHI brands.• Define and deliver an approach to building an insights culture in ASAHI UK. • Lead Insights Team to deliver actionable insights in all areas of the business: Brands, Customer, Category and Sales.• Stakeholder management across a range of internal stakeholders (Marketing, Sales, Customer Marketing, Management Team, Global & European insights and marketing organisation) and external (Agencies, Customers, etc.)• Ensure all knowledge is synthesised to create higher level insight for the business, i.e. brand positioning development and communication, shopper purchase decision, innovation development, evaluation of marketing effectiveness, analysis of brand health, customer solutions development work, etc.• Proactively identify needs and gaps across the business and develop insight to guide the decision making.• Management and development of the Insights Team.• Part of Leadership Team. Show less

Key Brands: Cold and Flu brands: i.e. Benylin, Sudafed; Smoking Cessation brands: i.e. NicoretteKey Markets: Europe, US, Canada, Australia, IndiaAchievements: New Nicorette Campaign; New positioning for Benylin• Member of Core Team, leading Brand Spotlight and IMC process.• Play leadership role in development of consumer centric marketing strategy.• Serve as key business/strategic planning resource for senior leadership and cross-functional teams.• Proactively… Show more Key Brands: Cold and Flu brands: i.e. Benylin, Sudafed; Smoking Cessation brands: i.e. NicoretteKey Markets: Europe, US, Canada, Australia, IndiaAchievements: New Nicorette Campaign; New positioning for Benylin• Member of Core Team, leading Brand Spotlight and IMC process.• Play leadership role in development of consumer centric marketing strategy.• Serve as key business/strategic planning resource for senior leadership and cross-functional teams.• Proactively counsel marketing, other key functions and senior management in the appropriate application of information to enhance business results.• Share accountability for the outcome of the actions taken based on recommendations made.• Consult regions and countries in best practices. • Guide development of the Global plans and lead the formulation of Insights strategy and plan. • Develop strong power brand positioning/equity.• Development of an innovation strategy and innovation pipeline, based on deep consumer understanding and trends.• Guide copy strategy and claims generation and validation.• Deliver superior insights that serve to identify and shape growth opportunities.• Setting key brand objectives and define metrics for evaluation of performance against those objectives.• Lead the integration of marketplace, consumer, competitive and environmental insights to improve business understanding and performance.• Coach direct reports to achieve optimal performance.• Budget Responsibility.• Functional and cross-functional training and development. Show less

Responsibilities: Global Insights for Fabric Care (fabric conditioners, stain removers, detergents, ironing aids, water softeners). Key Brands: Calgon, Vanish (top 4 brand in RB)Key Markets: Europe; US, Australia, India, China, BrazilAchievements: Vanish innovation (Vanish Sensitive, Vanish Hygiene)Contribute to a long term profitable growth as a member of Global Marketing Team.Main responsibilities:• Addressing key strategic challenges and developing new growth… Show more Responsibilities: Global Insights for Fabric Care (fabric conditioners, stain removers, detergents, ironing aids, water softeners). Key Brands: Calgon, Vanish (top 4 brand in RB)Key Markets: Europe; US, Australia, India, China, BrazilAchievements: Vanish innovation (Vanish Sensitive, Vanish Hygiene)Contribute to a long term profitable growth as a member of Global Marketing Team.Main responsibilities:• Addressing key strategic challenges and developing new growth platforms.• Development of a strong innovation strategy and pipeline.• New entry models.• Developing the 3 years Global plans. • Developing the global product strategy.• Manage global brand equities.• Copy strategy and claims generation and validation.• Value-added consulting to the Global Brand and Trade Marketing, R&D, Area Managements, New Technology Group, Advertising agency, etc. based on consumer and market data.• Ensure global synergies of market research across categories and geographies. • Project management of the category market research projects.• Budget Responsibility Show less