Responsible for all After Sales marketing strategy to improve loyalty and support products team and dealers to implement communication planed. Consumer Relationship Management to improve consumer journey, after sales services and experience adding value to car maintenance. Off and Online Campaigns focused on after sales services, products, maintenance contracts, for B2C and B2B targets.

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Responsible for all digital marketing planning and development in Corporate Marketing area at Samsung Electronics. My job is fully integrated with all business units:- Management of all online communication/marketing projects for internal and external use.- Social Media: strategy for all Samsung social media channels, planning and developing the best content for all fans and consumers. Increasing 30% of Engagement Rate in our channels from 2013 to 2014.- Digital Marketing: website, online communication, development of new projects as integrated platforms for consumers, new brand channels, e-commerce activities, site improvements, microsites and dealers pages.- CRM: strategy to online and offline projects to deliver the best content to each cluster in our database. That includes a calendar with main promotional/seasonal dates and product launchings opportunities to increase sales.- SAC 2.0 implementation: decreasing 61% of negative page sentiment in 6 months.- SEO improvements in Samsung.com platform – 85% of coverage in top 5 keywords for all product categories.- SEM always on implementation for the whole company – budget optimization and brand performance with 135% of KPI achievements.- Team leader of 4 different structures: Site maintenance agency, Concentrix team, Local support for guidance and security process and Social Media team.

Responsible for Communication Plan for LED TV category, that includes:- ATL media plan: full campaign, coordinate media strategy regionally and media split;- Online plan: media online, social media strategy, CRM strategy to boost sales, product website with dealers links, content deliver to all retailers to guarantee sinergy in all contact points.- PR: guarantee the best strategy to stimulate Spontaneous Media in main Press.- BTL: full strategy to generate product experience in Brazil according to Local strategy.- POP: massive presence in POS with best presentation to stimulate product experience.- BUDGET: responsible for approval and control yearly.- Agencies alignment: as a 360 Campaign, I'm responsible for alignment with all agencies.- Alignment with other Areas: responsible for alignment with team, product, trade marketing, PR, POS, Sales and other support areas inside Samsung.

- Develop high brand visibility projects with integrated communication, product experience, activations always aligned with all business areas and brand strategy.- Sponsorships: coordinate, develop and implement local sponsorship platform to engage consumers to the brand:Regional Festivals: . Salvador Carnival (2010/2011). Partnership with Time for Fun Concert halls - Credicard Hall, Citibank Hall SP e RJ (2009/2012). São João Caruaru (2010). Axé Brasil (2011). Exposition in subways “Brazilian Soccer History” (2010). Exposition “Gods and Madonas” (2010). FAS Sponsorship (2010/2011).Events: develop specific projects with product experience for fairs, expositions and stands. Samsung presence at: . CES - Las Vegas (2011, 2012) - relationship campaign with more than 50 top clients.. London 2012 (VIP and Incentive Campaigns) - 2 groups for relationship campaigns: VIP - 15 top clients and Incentive - 96 winners: sales team campaign.. FIAM Manaus (2009/2011). D&D trends (2010). Camarote Salvador (2010/2011) . Camarote VIP at U2 360 tour in São Paulo (2011)- Branding : support and coordinate integrated campaigns ATL and BTL with all business divisions:- Strategic planning: brand management and building passion points in Brazil- Brandbook: deployment of local guide book to help all marcomm areas, check and align with all product divisions, communication processes.

Responsible for approving advertising campaigns and evaluating media plans for all Communication Campaigns.Lead visual communication to our territorial points of sales (MAPFRE Building, stores, car winches and car services) and outdoor signage projects, focusing in awareness growth and brand preference.Expertise in prospecting partnerships and developing new products, manage the product insurance lineup, market research conduct, feasibility analysis, launching strategies and long-term product cycle management.Responsible for the creation of MAPFRE Special concept for the premium products lineup focused on benefits and exclusive services to this Premium Clients target.Success in the development of institutional campaigns ATL, BTL, communication plans with brokers and clients and monitoring performance through market researches. Emphasis on "MAPFRE. A Seguradora Diferente" and "O Maior Barbeiro do Brasil" campaigns that have been very effective in repositioning and renewal the Brand in Brazil.