Responsável pela execução da frente de Comunicação e Marketing de Produto do Programa Internet Brasil na RNP, uma iniciativa do Ministério das Comunicações, em parceria com o MEC: https://www.rnp.br/projetos/internet-brasil/- Planejamento estratégico da escalada de Comunicação para a segunda fase do Programa, envolvendo 155.000 novos beneficiários e cerca de 1.300 escolas participantes.- Execução do plano de Marketing de Produto para suportar a implementação do Programa e promover o engajamento dos públicos envolvidos (secretarias de educação, escolas, alunos) e alinhamento com Ministérios.- Avaliação e implementação de processos de gestão da Comunicação, com o acompanhamento de indicadores para report à gestão do Programa e pontos focais do MCom.

Designada para integrar a equipe de Marketing de Produto na Gerência de Comunicação e Marketing da Rede Nacional de Ensino e Pesquisa (RNP).

Responsible for the strategic planning of product launches within the Lodyge ecosystem and execution of the overall communication and marketing plan.- Defined marketing strategy and managed go-to-market action plans for products and platforms within the Lodyge ecosystem.- Served as the product owner, responsible for prioritizing activities in the product backlog and integrated sprint management with product, implementation, sales, and technology teams.- Member of the company's executive board, providing advisory input in defining product roadmaps and business strategies.- Developed business plans, investment decks, and partnership proposals for the market

Strategic and tactical engagement with the Lactalis GMO team on the Harmony Project, focusing on the implementation of new processes and systems.- Formulation of the GMO strategy and plan supporting the project;- Creation and execution of plans and initiatives to ensure stakeholder engagement;- Monitoring GMO indicators in alignment with project management;- Development and execution of the project's Communication & Engagement plan;- Definition and execution of the Assessment strategy to support the project;- Definition of the approach and management of organizational impact processes;- Development and management of strategic training and capacity-building plans based on project needs and business areas;- Support project management with initiatives aimed at integrating and promoting internal alignment among team members.

Leadership of the Marketing team, overseeing strategic planning, product launches, and project execution in integrated communication, branding, content marketing, and performance.- Planning and management of the launch strategy for Scora (scora.com.br), a nationwide credit portability platform in partnership with key financial players in the market.- Management of the marketing strategy for the financial platforms Mutual Crédito, Mutual Invest, and Mutual Solar, developing action plans for collaboration with partners and investors.

Planning and execution of inbound marketing strategy, focusing on the performance of digital content within the Culture and Content squad.- Definition and execution of digital communication strategies;- Production of 360º content with a focus on awareness, organic acquisition, and loyalty;- Creation and implementation of communication flows within the user journey;- Production of institutional materials for the launch of new products and partnerships;- Development of scripts and content for institutional campaigns (OOH, videos, and spots);- Strategic SEO planning and on and off-page optimization;- Monitoring KPIs related to brand perception and organic acquisition;- Implementation of NPS surveys related to the brand.

Planning and execution of Digital Marketing and Communication strategies, aimed at promoting and selling the portfolio of products and services, as well as strengthening the brand in the market.- Development and implementation of the strategic communication and market plan for the Education, Technology, and Innovation business;- Planning and implementation of the Digital Marketing strategy for project execution and campaigns in the business areas;- Implementation of digital projects to enhance the positioning of the SENAI CETIQT brand in the Textile, Chemical, and Clothing industries;- Responsible for implementing the RD Station tool, aiming at automating Marketing processes, lead generation, management, and qualification;- Collaboration with the contracted advertising agency in the development of online and offline marketing campaigns for the business areas;- Management of the institution's digital channels, as well as the production of SEO-friendly content;- Monitoring Marketing KPIs.

Institucional content production for blogs and e-books.

Consultant in the technological modernization project at BNDES.- Development and execution of the communication strategy to support process restructuring and digital transformation;- Planning and provisioning of GMO product deliveries;- Stakeholder management strategy and conducting interviews with executives;- Mapping of impacts and definition of mitigation plans;- Training strategy definition and execution of implementation stages;- Preparation of support plans with project functionals.

Coordination of the digital content team- Management of the digital communication hub for the Petrobras Agenda 21 project, working directly with the client and representatives of social groups from 14 participating municipalities;- Editorial planning, implementation, and execution of communication strategies;- Production of multimedia content for portals, intranets, and mobile;- Leadership of digital channel redesign projects;- Management of email marketing campaigns;- Definition and execution of Social Media Marketing strategies;- Information architecture and usability analysis with a focus on UX;- Web analytics for communication tracking and reporting;- Conducting workshops for the adoption of new technologies.

In charge of content for the company's e-commerce channels and partners.- SEO-focused writing for blogs, e-commerce, and institutional content;- Implementation of Social Media Marketing strategies;- Content creation for advertising campaigns;- Production of shopping guides and product reviews.

Contributing reporter for the digital version of O Estado RJ newspaper.

Main activities:- Review and writing texts for the institutional website;- Image editing;- Assistance in the web center.

Main activities:- Clerk in committees for administrative processes;- Drafting of announcements and official documents;- Support in organizing events for the Regional Administration Management;- Coding and cataloging of official documents.