Mili Mathews Email & Phone Number

Chicago, Il, Us

San Francisco, Ca, Us

Leading global co-marketing efforts through and with Fastly's Cloud Partners AWS and Google Cloud.

San Francisco, Ca, Us

- Conceptualized and executed strategic GTM plans in collaboration with Fastly's Cloud Partners (AWS, Google Cloud), Technology Partners, and Resellers, driving collaborative marketing efforts including content creation, campaigns, and events.- Led and optimized multi-channel campaigns across the entire funnel, delivering high-impact campaigns and messaging that drove brand awareness and lead generation, grounded in a deep understanding of the enterprise software purchasing, development, and implementation lifecycle.- Managed and optimized complex co-marketing programs such as Cloud partner-led campaigns and budgets/MDFs, to ensure efficient resource allocation and maximize the impact of collaborative marketing efforts.- Developed data-driven campaign reports using SFDC, Looker and Google Analytics to monitor and optimize campaign performance, and improved campaign effectiveness and ROI. Responsible for presenting campaign reports to senior leadership and partner executive teams during QBRs, facilitating strategic discussions, and fostering relationships with Partner executives.- Strong technical proficiency and ability to effectively collaborate with highly technical teams and navigate complex technologies in the Network Services, Content Delivery, Cybersecurity and Compute industry.- Strong project management skills and budget management experience, including managing external creative agencies and vendors.

Pune, Maharashtra, In

In this dual role, I'm working as Manager - Alliances as well as Global Partner Marketing lead working alongside partners in the CX and Conversational AI domain. As the Global Partner Marketing lead, I work with our partners to conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle.Responsible for driving Brand awareness and Lead generation via Content Marketing across paid and owned channels, PR and Thought-leadership campaigns, Events and Direct outreach campaigns by collaborating with multiple stakeholders such as Partners, Sales & Marketing Teams, Creative and Digital marketing agencies.Organized enablement sessions for Sales teams and developed marketing assets for prospective and existing customers.

Asheville, Nc, Us

Worked with Non-profits and small businesses as a Marketing specialist to enable them to craft and implement brand strategies and, effectively create and curate content for social media marketing.Client 1 - Crafting B2B and B2C marketing strategies, defining the positioning for the brand, identified data-based target audience and new markets, and Business Development strategy. Worked on Website, Social Media and content strategy and implementation.Client 2 - Helped pivot the annual fund-raising in-person conference to a webinar series with recommendations on webinar strategy, pricing, scheduling, email marketing and social media strategy.

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Responsible for building the Brand via Brand communication development, Market research, Go-To-Market strategy.Spearheaded launch of ‘City-branding’ project by incorporating the voice of customer, establishing the value proposition and brand and creative identity, and designed a multi-channel launch plan.Analyzed consumer trends, customer insights, competitor and market studies to build effective marketing strategies.Collaborated with Brand, Creative and Media agencies to help plan and launch strategic marketing programs.Worked on strategic projects with the MD and Executive Council as a member of Corporate Strategy and Marketing teams across the three business verticals of MLDL. Delivered projects ranging from:• Corporate Strategy• Customer Experience• Brand Strategy and Communication• Customer insights• Channel Ownership• Internal Brand & Company Culture• Project Management• Business ExcellenceAchievements:- Elected to the MLDL Shadow Board - 2019- Consistently rated as ‘Outstanding’ over 2 years, and Promoted to 'Manager - Marketing' (Aug’ 2019)- Received offer of employment as the Winner of a Global Business case study competition among 2000+ teams (Nov’ 2016), and joined the Mahindra group as part of Leadership development program, Group Management Cadre (Apr' 2017)

Mumbai, Maharashtra, In

The GMC is a fast-paced, challenging program that grooms high potential managers for leadership positions over a 12 to 15 years time horizon.What sets GMCs apart from other leadership programs:o Diversity of Experienceo Diversity of Disciplineo Winning across Culture

Anand, Gujarat, In

– Worked on standardizing Amul retail stores to help drive footfalls and increase sales– Conducted primary research to understand perception of Amul stores & purchase patterns of products among customers; proposed changes to retail layout & merchandising to increase product visibility

Mumbai, Maharashtra, In

– Oracle BI Offshore Team Lead for customized Oracle Business Intelligence and Analytics solutions for Manufacturing clients & part of Pre-sales team for Oracle BU Business Development.– Achievements: Spot Award for contribution towards PoC for Oil & Gas Analytics, Sept’ 2013.

Executive Education, Accelerated Marketing Leadership Program

Master Of Business Administration - Mba, Strategic Marketing & Communication | Brand Management

Bachelor Of Engineering - Be, Instrumentation & Control Engineering