As the Marketing Manager at North Oaks Health System since June 2022, my role involves leading our marketing and communications strategies to effectively engage our community and enhance our brand presence. With over 17 years at North Oaks, I bring extensive experience in digital and social media marketing, SEO, video production, and more. I'm responsible for driving digital advertising campaigns, including PPC, to boost web traffic and patient engagement, while also implementing SEO and SEM strategies to improve online visibility.I develop comprehensive marketing strategies that encompass both digital and traditional channels, overseeing their execution and leveraging analytics to assess effectiveness. My work includes managing the creation and distribution of engaging content across various platforms, ensuring alignment with our brand voice.Key responsibilities also include website management, ensuring northoaks.org remains current and user-friendly, and managing our social media strategy to optimize our online presence. I also focus on internal communications to keep our staff informed and engaged.In digital media, I lead the creation and post-production of content for traditional and online platforms. Through a commitment to innovation and excellence, I aim to propel North Oaks Health System's marketing efforts forward, strengthening our connection with the community we serve.

During my tenure from February 2012 to June 2022 as Digital Media & Production Specialist at North Oaks Health System, I significantly expanded the health system's digital footprint. Initially appointed as a Social Media Specialist, I was pivotal in launching and strategizing the institution's social media channels, marking a new era in our digital engagement. My role evolved to oversee comprehensive redesigns of the corporate website, aimed at enhancing user experience and content accessibility, effectively increasing web traffic from 9,000 to 35,000 visitors monthly.I spearheaded the integration of digital marketing strategies, employing SEO, Facebook advertising, Google AdWords, and leveraging Google Analytics to refine our approach and maximize online visibility. Recognizing the power of video in digital communication, I established an in-house production studio, equipping the Marketing/Business Development department with the capability to produce high-quality video content. This initiative allowed for a hands-on approach in scripting, filming, editing, and distributing engaging video content across various online platforms, further enriching our digital narrative.My contributions during this period were not just about technological advancements but also about creating meaningful connections with our audience, leveraging digital media to tell stories that resonate and engage. Through strategic innovation and a commitment to excellence, I played a key role in transforming North Oaks Health System's digital presence, setting a new standard for how we connect with our community online.

As the Graphic Designer/Web Designer at North Oaks Health System from Dec 2006 to Feb 2012, I managed and executed a broad spectrum of design projects, establishing and maintaining the health system's brand identity across print and digital mediums. My role involved creating compelling visuals for print ads, flyers, newsletters, direct mail campaigns, billboards, and PowerPoint presentations, ensuring brand consistency across departments and with external partners. I worked closely with the Print Shop for production, and adeptly handled extensive Photoshop projects to refine and enhance visual content.In the digital realm, I was responsible for the hospital's website's layout, visual appearance, and usability, integrating tools like Google Analytics to track engagement, and creating QR codes to evaluate the effectiveness of our direct mail campaigns. I developed online formats for disseminating hospital information and an online registration system for community education seminars, significantly improving public accessibility and engagement.I expanded our marketing reach through video production, directing the creation of content for grand openings, patient testimonials, and promotional videos, managing the filming to editing processes, and optimizing these videos for web and social media platforms.I also pioneered the health system's presence on social media, crafting a unique and cohesive online identity that broadened our audience and engagement. Additionally, I utilized my technical skills to troubleshoot and resolve Mac-related issues within my department, ensuring operational efficiency.My tenure was marked by a dedication to enhancing North Oaks Health System's branding and engagement through innovative design and effective digital marketing strategies.

Since January 1999, I have been working as a freelance Graphic Designer and Web Developer based in Abita Springs, Louisiana. Over these 25 years, I have catered to a diverse clientele, providing a comprehensive suite of services that spans across website design and development, as well as the creation of printed materials. My freelance journey has allowed me to work in a hybrid environment, combining the flexibility of remote work with client-facing engagements as needed.My expertise encompasses a broad spectrum of skills that include, but are not limited to, graphic design, web development and design, copywriting, and search engine optimization (SEO). I am proficient in SEO copywriting, which ensures that the content not only resonates with the audience but also ranks well on search engines. My toolset includes a variety of platforms and software such as Squarespace, Joomla!, and WordPress for web development; and Adobe Creative Suite—including Photoshop, InDesign, Illustrator, Lightroom, Flash, Premiere Pro, and Acrobat—for design projects. I am also skilled in video editing and production tools like Final Cut Pro, Apple Motion, and Compressor, alongside productivity tools such as Microsoft Office, Apple Pages, Numbers, and Keynote.In the realm of digital marketing, I have effectively utilized Facebook for marketing and ads, and I am adept in using Google's suite of tools including Analytics, Ads, Workspace, Docs, Webmaster Tools, and Drive to manage and optimize online presence for clients. This comprehensive skill set has enabled me to offer end-to-end solutions to my clients, from conceptualizing and designing to developing and marketing their online presence effectively. My work reflects a blend of creative excellence and technical proficiency, aimed at achieving optimal results for clients' digital and print marketing needs.

In my role as Graphic Designer/Photographer and Web Developer/Systems Administrator at Bernard K. Passman Galleries, I facilitated the transition from New Orleans to Miami post-Hurricane Katrina, from February 2005 to October 2006. This period marked a strategic shift in branding and digital presence to adapt to a new market environment.I led graphic design for advertisements and billboards, crucial in re-establishing the gallery's visibility. My work in photographing jewelry and sculptures was pivotal for archival purposes and maintaining the gallery's aesthetic continuity amidst relocation. These tasks became instrumental in preserving the gallery's legacy while navigating the logistical and emotional challenges of moving due to a natural disaster.Additionally, I was responsible for the gallery's digital landscape, managing the website to ensure it served as an effective bridge between the gallery and its audience, both old and new. Analyzing web traffic through Web Trends allowed for data-driven strategies to enhance online engagement and audience growth in Miami.I also oversaw the IT infrastructure, establishing and managing the email server and local network, ensuring seamless operational transition. My role encompassed technology administration for both PC and Mac systems, ensuring the gallery's technological needs were met efficiently during this critical period.This role demanded not only technical and creative skills but also adaptability and resilience, as it involved supporting the gallery through significant change. My efforts were aimed at ensuring continuity, sustaining the gallery's reputation, and fostering growth in a new setting, underscoring the gallery's resilience and capacity for innovation post-relocation.

As the Director of E-Commerce Development at NewOrleans.com from December 2003 to September 2004, I played a pivotal role in shaping the company's online presence and sales strategies. Based in New Orleans, Louisiana, my responsibilities encompassed the creation and implementation of an e-commerce training program designed to empower account executives with the tools and knowledge needed for success in the digital marketplace. I led the programming, design, development, and maintenance of all e-commerce websites, ensuring a seamless and user-friendly online shopping experience. My role also extended to graphic design for both print and web media, enhancing the visual appeal and brand consistency across platforms. Recognized for my technical expertise, I contributed to the maintenance of servers and computer hardware, ensuring the infrastructure's reliability and performance. I adopted and implemented search engine optimization (SEO) techniques to increase website visibility and traffic, a critical factor in driving sales. Additionally, I oversaw the installation and maintenance of webcams for clients, adding a dynamic element to their online presence. Managing all affiliate accounts was also under my purview, where I strategized partnerships to broaden our market reach and maximize revenue opportunities. My tenure at NewOrleans.com was marked by a commitment to leveraging technology to enhance e-commerce capabilities and drive business growth.