Helping a top rated, nationally recognized university leverage an audience centered approach to create extraordinary , purposeful experiences … using key insights to shape digital strategies, setting vision and mobilizing teams to achieve that vision. Embed customer centricity and drive a user first, voice of customer culture, that will inform decisions to drive engagement, embracing design thinking and all forms of UX/CX/DX.. including the creation of personas and mapping the customer journey and service blueprint. Turn insights into actions: closing the gap on qualitative and quantitative data to form sound, executable digital strategies and experience recommendations that have the audiences heart in mind, that intersects user goals and institutional goals. Partner with content strategy to deliver targeted news and communications across channels to our key audience segments in meaningful, personalized ways.. Partner with technology, and digital vendors, to help the organization harness the power of the emerging technological platforms that will makeup a complete digital ecosystem (the digital experience platform) that will deliver the new brand experience, drive engagement, achieve user goals and perform against organizational KPIs.

Building a culture of creative innovators, technologists, omni-channel marketers and data scientists to drive growth of our e-commerce platform and drive revenue and marketshare for our customers by crafting solutions and helping them create personalized relationships with their customers. My team also helps drive growth by planning and implementing multi-channel campaigns that drive targeted traffic to their digital and in-store experiences, while tracking KPI goals across segments. Leverage analytics and key insights to determine merchandizing strategies, customer experience goals, sales goals and usability improvements to our customer's sites, including site optimization strategies. Help shape internal product roadmaps based on opportunities around customer experience: features that enable our customers with the solutions that can meet performance based objectives such as customer satisfaction and transaction goals. Furthermore I manage the backlog of improvements, a prioritization of user experience enhancements based on customer feedback, customer goals and trends. Lead digital content teams on the day to day, and week to week to insure digital is staying ahead and keeping pace with development, insuring design systems and pattern libraries are being built to further assist our developers and future designers in helping us maintain brand/UX consistency. Partner with heads of technology to insure goals are aligned, voice of customer and user empathy are integrated into the experiences being built, including but not limited to usability testing and research. Stay on the lookout for opportunities, including partnerships, PR and marketing opportunities that will help us grow the product brand.

As a Senior Level UX Designer & Researcher, I am working on projects directly tied to the company’s strategic vision. Working with Product Management and Engineering to refine vision for Compuware’s entire product portfolio, contributing to the delivery of simple, elegant solutions that empower the world’s largest companies to fully leverage their most powerful computing platforms.

Responsible as a lead design director and customer experience strategist, conveying the team's thinking and translating ideas into the company’s product offerings. Implement and manage the user centered design process and tools. Champion establishing and growing the UX design and CX strategy departments. Worked with various customers around the country who were on the SAAS Platform. Enterprise Client of concentration: UPS Store

Working at one of the largest marketing agencies in the world I got to work on some of the world's biggest brands and their consumer digital initiatives - I provided user experience, research, design, information architecture, wireframes / specifications, user testing, interaction design/prototyping: clients include General Motors, MasterCard, AutoWeek

User interface design, user interviews, requirements analysis and whiteboarding for complex software suite

User Experience, business development and presentation support, mentor and manage UI design staff, research, design, information architecture, create wireframes and specifications, user testing, interaction design/prototyping