Bret Miller Email & Phone Number

As the Sr. Director of Customer Insight, I lead the development and implementation of data-driven strategies to enhance customer experiences, product optimization, and drive business growth. By leveraging advanced analytics and market research, I provide actionable insights that inform decision-making across all levels of the organization. My role involves collaborating with cross-functional teams to ensure a deep understanding of customer needs and behaviors, fostering a customer-centric culture.

Offers expert research leadership on product pricing go-to-market strategies.Conducts product-marketing research to optimize product-specific marketing messages that best resonate with target customer markets.Leads viability research for new product development needs and strategies.

Responsible for the creation of PXG’s entire customer and market research lifecycle, from customer acquisition, product perception and development, to brand intelligence and affinity.Leads customer and market research efforts in both domestic and international markets. Engages with internal stakeholders to implement improvement processes based on continual and ad-hoc research findings affecting marketing, product development, consumer segmentation and employee engagement.

Scottsdale

Responsible for all operations, personnel and systems related to the core services of client experience research. Works with client partners to build an understanding of key business objectives, and translates those into clear, actionable research strategies. Provides leadership and management oversight for personnel and day to day operations of the core research services team. Collaborates with executive leadership to determine organization priorities and goals, and directly implements performance action plans required to meet strategic objectives for research.

Scottsdale, Az

Led all operational and strategic consumer research activities in both client-centered and organizational customer preference and success needs.Led all client experience consultations based on survey analytics, focus groups, and product usability testing.Directly advised client senior leadership on what’s driving their own customer satisfaction, retention, and product optimization via research results (qualitative and quantitative).Worked inter-departmentally to produce optimal client experiences to increase satisfaction, reduce churn, and increase revenue.Managed all forms of organizational research, modalities, and locations (domestic and internationally).

Phoenix, Az

Designed, deployed and analyzed research questionnaires and focus groups to current and potential customers intended to further understand consumer preference and product optimization (conjoint, discrete choice, and factor analysis).Led market intelligence research and product usability testing for the academic side of the business.Heuristically improved strategic and operational processes of product efficiency, human capital management, assessment, and student learning through methodologically robust research techniques and collaboration with leadership.Creatively performed and applies statistical data science to improve institutional effectiveness.

Tempe, Az

Directed ad-hoc marketing and recruitment intelligence involving inferential and predictive analytics (regression, clustering, classification, survival, factor reduction and forecasting); combined qualitative research (focus groups) to optimize operational strategies, actionable metrics and future operational stratagem.Main point of contact for analysis and recommendations regarding all new corporate marketing/enrollment initiatives, strategies, performance and risk management, lead distribution optimization, staffing decisions and planning. Consulted executive management on effective analysis techniques for company-wide and individualized campus schematics of enrollment operations and cost efficiencies.Corporate liaison for merging executive leadership’s qualitative reasoning with data-driven quantitative support.

Student elected representative charged with voicing programmatic student feedback to university senior academics.Collected qualitative and quantitative feedback, analyzed data and presented material at senior academic liaison meetings.

Customer Experience Strategy

Doctor Of Education (Ed.D.), Administration

Thesis: smartphones in online higher education and their effect on learning behavior and engagement.

Bachelor Of Science (B.S.), Marketing