Millie Ribeiro Email & Phone Number

Malvern, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

- Successfully manage a portfolio of 10+ stakeholders, overseeing their end-to-end communications strategy development, execution, and post-campaign analysis across email, SMS, website and app- Collaborate across the wider marketing function with creatives, web authors, UX designers and analysts to bring stakeholder briefs to life- Utilise data-driven insights to implement AB testing strategies to improve email performance- Develop customer journey strategies for key audience… Show more - Successfully manage a portfolio of 10+ stakeholders, overseeing their end-to-end communications strategy development, execution, and post-campaign analysis across email, SMS, website and app- Collaborate across the wider marketing function with creatives, web authors, UX designers and analysts to bring stakeholder briefs to life- Utilise data-driven insights to implement AB testing strategies to improve email performance- Develop customer journey strategies for key audience segments across the university timeline, and build advanced dynamic content within email campaigns to support the segment personalisation strategy. Show less

Melbourne, Victoria, Australia

- Developed campaign briefs covering paid social, paid search and paid display for the University's brand and recruitment activity; briefed internal functions and external agencies on planned activity- Built and monitored campaigns within Facebook, LinkedIn, Twitter, TikTok and Snapchat ad platforms - Supported the Paid Media Manager in developing budgets across all paid channels.- Produced channel-relevant copy and creative for paid social platforms, developing personalised brand… Show more - Developed campaign briefs covering paid social, paid search and paid display for the University's brand and recruitment activity; briefed internal functions and external agencies on planned activity- Built and monitored campaigns within Facebook, LinkedIn, Twitter, TikTok and Snapchat ad platforms - Supported the Paid Media Manager in developing budgets across all paid channels.- Produced channel-relevant copy and creative for paid social platforms, developing personalised brand messages for each audience segment.- Developed and built AB tests to optimise channel and business metrics- Combined in-platform metrics with website data from Adobe Analytics to create comprehensive post-campaign reports Show less

Melbourne, Australia

- Creating, scheduling and moderating social media content across the University's Facebook, Instagram, Twitter, LinkedIn and Youtube accounts- Assisting the development, creation, monitoring and optimisation of recruitment and other paid social campaigns- Attending and promoting events associated with the University via Instagram stories, Snapchat, and Twitter- Co-ordinating the student social media ambassadors program

Melbourne, Australia

- Developing marketing strategies for the International House brand at a local, regional and global level- Leading a team in planning and executing small and large scale promotional events e.g. Open Day- Developed content for the college's social media platforms- Marketed to prospective students via personal tours and college events - Ad hoc administrative duties when required

Bangkok Metropolitan Area, Thailand

- General receptionist duties including processing clients upon arrival and filing legal documents- Supporting a team of lawyers with daily administrative and logistical tasks- Scheduling office meetings, lunch orders and room bookings

Bachelor Of Commerce - Bcom, Marketing And Management

Education record

International Baccalaureate Diploma (2014-2016) - Score: 43/45 points IGCSE Qualification in 10 subjects (2012-2014) - Score: 8 A*, 2 A