Millie C. Email & Phone Number

Exeter, Gb

Exeter, England, United Kingdom

> Utilise Google Analytics 4 (GA4), Shopify and other analytics tools to track, measure, and analyse key eCommerce metrics and customer journeys.> Implement and maintain tracking configurations, event tagging, and custom dimensions in GA4 to ensure accurate data collection and reporting.> Generate actionable insights through data analysis and visualisation, identifying trends, patterns, and opportunities to improve the effectiveness of our clients' online stores.> Collaborate with design, development, and marketing teams to conduct data-driven experiments, A/B tests, and user research to optimise the user experience and drive conversion rate optimisation (CRO).> Develop and maintain custom reports, dashboards, and performance metrics tailored to the specific needs of our clients and internal stakeholders.> Provide regular reporting and analysis on eCommerce KPIs, highlighting areas of success and areas for improvement to inform strategic decision-making and campaign optimisation.

Exeter, England, United Kingdom

Grand Bay, Rivière Du Rempart, Mauritius

> Lead the creation and development of client campaigns across a broad range of channels including, Facebook, Instagram, LinkedIn and Google.> Maintain strong relationships with the creative and media teams to deliver optimal solutions for the client's needs.> Continuously assess and report on the results of campaigns and implement improvements where necessary.> Produce new and engaging content across the website and social media channels, ensuring that all content is optimised to drive SEO.> Responsible for effective spending of marketing budget on digital campaigns.

Grand Bay, Rivière Du Rempart, Mauritius

Affiliated with the marketing consultancy, Intimedia in South Africa, Millie works on project-based with a different range of clients from established companies to newly launched franchises.Her skills range from:> Deploying marketing campaigns and owning their implementation from ideation to execution.> Overseeing and approving the creative development of marketing materials. > Executing social media campaigns to build followers, enhance brand visibility and drive engagement.> Leading the digital marketing planning and content creation for all media forms. > Collaborating with creative teams, internal stakeholders and external agencies.

Moka, Mauritius

Mauritius

Millie has worked at ENL Property as Communication Coordinator for their city smarting project, Moka Smart City. Her role was to ensure that Moka Smart City stands out from the other smart city projects on the island and remains a top-of-mind brand for potential local and international investors. Her main responsibilities were:> Coordinating the communication for Moka Smart City and its two sub-brands Moka'mwad (a citizen collective) and Moka Rangers (a multisport club).> Creating B2C and B2B communication tools (sales packs, CGIs, brochures, presentations, branded items, etc) for the Sales team.> Working closely with the Digital Marketing team for the social media calendar, digital campaigns, e-newsletter, websites creation/updates, Google Ads and digital leads.> Creating the communication tools (pre, during and post-events) for Moka Smart City and Moka’mwad events throughout the year.> Dealing with the PR agency for press releases, press conferences and interviews.> Supporting the Operational team in the implementation of smart initiatives.> Coordinating photoshoots for websites, brochures and stock images.

Mauritius

> Coordinating the internal communication of the Group.> Contributing contents for the communications materials.> Leading the media planning.> Dealing with communication and advertising agencies for campaigns.> Organizing and coordinating press conferences and other events.> Being responsible of the sponsored and CSR projects of the company.

Beau Plan Creative Park

Working at Move For Art has enabled Millie to develop a deeper understanding on event planning. She learned about the different steps behind the creation of big events: their conception, production and coordination. She got the chance to work on big projects including the three editions of the Porlwi festival, the 49th Independence Day of Mauritius and with top clients such as MCB, Mauritius Telecom, Eclosia, Jinfei, CIEL and VLH (Veranda Leisure and Hospitality). Her duties ranged from:> Organizing, attending and participating in meetings with clients.> Preparing necessary presentation materials for meetings.> Ensuring the documentation and following-up of the client’s requirements and expectations.> Coordinating multiple aspects of a project to ensure that it runs smoothly and efficiently.> Providing administrative support as needed.

Mauritius

Being part of the festival Porlwi by Light since its first edition has given Millie the opportunity to discover the artistic and cultural facet of Mauritius. She built a network of renowned local and regional artists and worked with the best and most talented minds in the industry. Her responsibilities included:> Communicating, maintaining and developing a relationship with the sponsors and artists of the festival.> Documenting and following up on important actions and decisions from meetings.> Liaising with the Marketing & Communication team of the sponsors to ensure their brand visibility.> Coordinating and following-up on the artists' projects.> Managing the social media platform and creating the e-newsletter.> Coordinating the photographers and videographers.

Mauritius

Master Of Science - Ms, Digital Marketing, Distinction

Activities and Societies: Academic Representative, Marketing Advisory Board of Exeter Student Guild Received Dean’s Commendation.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Awarded a full scholarship Received commendation letters for Year 2 Semester 1 2014, Year 2 Semester 2 2014, Year 3 Semester 1 2015.

University Of Cambridge High School Certificate, Accounting A* Economics A* Mathematics A*

Activities and Societies: Environment Club, Charity Club, School Magazine Committee Ranked in Mauritius Top 500 Candidates for Cambridge.