Millie Phan Email & Phone Number

• Re-imagine current branding and establish a new elevate brand look and feel. • Launched new, evolved website to showcase new products, build trust, and improved story telling, education, and experience; resulting in an increase of lead to member conversions by 37%.• Concepted and designed Welcome Kit packaging to educate and on-board new enrollees.• Concepted and produced updated public facing educational videos to improve experience.• Collaborated with copywriter to concept and produce digital and print ad campaigns.• Designed all educational materials for members, insurance agents, partnerships, and B2B.• Work cross-functionally to establish a project management system for creative services team’s project intake, review and approvals.

• Assisted Senior Art Director with the management of the graphic design team and projects.• Managed and supervised Junior Graphic Designer and freelance designers, provided inspiration and direction, oversee graphic consistency and approvals, and set brand standards and guidelines. • Bridged the relationship, communication and support for overseas graphic design team.• Designed creatives for brand marketing through close collaboration with cross-functional partners and strengthened omni-channel experience (retail, e-Commerce, email marketing, and social media).• Concepted campaigns for celebrity collaborations, new monthly collections, promotions, and email drips.• Partner with cross-functional marketing teams and project management team to ensure all creative assets meet business requirements and deadlines.

West Hollywood, California

• Explored various new concepts for branding and developed brand aesthetics to create and maintain graphic consistency.• Worked with CEO to developed logos for supporting furniture and decor lines.• Designed and produced all creative materials for brand marketing in print and digital channels including trade show collateral, mailers, signage, prospecting and retargeting ads, and email marketing.• Collaborated with cross-functional teams and project manager to ensure all creative assets meet business requirements and deadlines in newly implemented sprint system.• Generated new marketing strategies and optimized existing experience in collaboration with engineering and product as part of growth team.• Led daily creative reviews of graphic requests with project owners and marketing team and provided feedback for freelance graphic designers in project reviews.• Concepted and designed welcome, e-Commerce, transactional, and promotional email marketing drip campaigns. • Collaborated in conception of marketing campaigns and photoshoots. Concepted and produced Holiday Gift Card Photoshoot.

Los Angeles, Ca

• Designed and produced creative materials for BCBG and Herve Leger under the direction of the Chief Creative Officer and Art director for brand and marketing channels in print and web.• Designed daily e-blasts and various web assets for seasonal trend focuses, sale series, holiday campaigns, marketing partnerships, and aspirational brand messages.• Designed editorial layouts for seasonal printed catalog and monthly online magazines, invitations, printed postcards, and brand marketing collateral.• Communicated with various departments to deliver graphic requests within tight deadlines.• Created new templates and guidelines to distribute across teams and managed graphic consistency.• Provided creative feedback for graphic designers and production artists in project reviews.• Trained, managed, and supervised all contract and newly hired graphic designer positions.

Garden Grove, Ca

• Managed, conceptualized, and produced designs for all print and digital requests from marketing, wholesale, retail, advertising/pr, and e-commerce departments.• Designed logos, labels, lookbooks, and marketing material for additional lines and collections.• Collaborated with marketing department to design and market seasonal web campaigns across all e-commerce and social media outlets• Designed in-store displays and marketing materials for sales in retail stores and trade shows, i.e. signage, posters, press kits, incentive program kits, etc.• Managed and produced all e-Commerce graphic requests from designing weekly emails, landing pages, web banners and ads, to retouching and processing all photography.• Responsible for the complete production of seasonal lookbooks with tasks ranging from photo retouching and manipulation, layout and design, to communicating with printers for pre-press, press check, and distribution.• Managed, supervised, and trained temporary and junior positions to support e-commerce and marketing departments.

University Of Southern California

• Directed art and designed promotional items for student government administration among student assemblies and assisted with all graphic requests.

Usc Roski School Of Fine Arts

• Worked closely with senior management on conception, production, and design to re-imagine supplemental educational material to maximum user navigation and interaction when using laboratory graphics. Projects redesigned include student manual, laboratory graphics, and identity.

Santa Monica, California

• Worked with senior management and design director on projects ranging from package to web design.• Assisted with conceptualization of new projects and the production of graphic requests.• Researched and reported trends within competitive markets.

• Assisted Art Department with photography and trend research, layout design, and all other graphic requests.• Assisted Editor and Senior Editor with maintenance of website.• Updated and maintain cover board, mini editorial boards, and inventory room for photography shoots.

South El Monte

• Assisted with on-site coordination and set up for events ranging from 100-800 attendees.• Supervised and led developers in designing and implementing portfolio website.• Increased company exposure through intermedia marketing projects.

• Designed digital graphics, retouched photographs, and layouts used for company website and email blasts.• Collaborated with senior management to create promotional material to increase brand awareness.• Generate blog content to increase and optimize search engine results.

Bachelor Of Fine Arts - Bfa, Roski School Of Art And Design - Graphic Design

Activities and Societies: • AIGA-USC Director of Membership • Undergraduate Student Government - Program Board - Assistant Director.

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