Millie Phan Email & Phone Number

• Re-imagine current branding and establish a new elevate brand look and feel.
• Launched new, evolved website to showcase new products, build trust, and improved story telling, education, and experience; resulting in an increase of lead to member conversions by 37%.
• Concepted and designed Welcome Kit packaging to educate and on-board new enrollees.
• Concepted and produced updated public facing educational videos to improve experience.
• Collaborated with copywriter to concept and produce digital and print ad campaigns.
• Designed all educational materials for members, insurance agents, partnerships, and B2B.

• Assisted Senior Art Director with the management of the graphic design team and projects.
• Managed and supervised Junior Graphic Designer and freelance designers, provided inspiration and direction, oversee graphic consistency and approvals, and set brand standards and guidelines.
• Bridged the relationship, communication and support for overseas graphic design team.
• Designed creatives for brand marketing through close collaboration with cross-functional partners and strengthened omni-channel experience (retail, e-Commerce, email marketing, and social media).
• Concepted campaigns for celebrity collaborations, new monthly collections, promotions, and email drips.
• Partner with cross-functional marketing teams and project management team to ensure all creative assets meet business requirements and deadlines.

West Hollywood, California

• Explored various new concepts for branding and developed brand aesthetics to create and maintain graphic consistency.
• Worked with CEO to developed logos for supporting furniture and decor lines.
• Designed and produced all creative materials for brand marketing in print and digital channels including trade show collateral, mailers, signage, prospecting and retargeting ads, and email marketing.
• Collaborated with cross-functional teams and project manager to ensure all creative assets meet business requirements and deadlines in newly implemented sprint system.
• Generated new marketing strategies and optimized existing experience in collaboration with engineering and product as part of growth team.
• Led daily creative reviews of graphic requests with project owners and marketing team and provided feedback for freelance graphic designers in project reviews.

Los Angeles, CA

• Designed and produced creative materials for BCBG and Herve Leger under the direction of the Chief Creative Officer and Art director for brand and marketing channels in print and web.
• Designed daily e-blasts and various web assets for seasonal trend focuses, sale series, holiday campaigns, marketing partnerships, and aspirational brand messages.
• Designed editorial layouts for seasonal printed catalog and monthly online magazines, invitations, printed postcards, and brand marketing collateral.
• Communicated with various departments to deliver graphic requests within tight deadlines.
• Created new templates and guidelines to distribute across teams and managed graphic consistency.
• Provided creative feedback for graphic designers and production artists in project reviews.

Garden Grove, CA

• Managed, conceptualized, and produced designs for all print and digital requests from marketing, wholesale, retail, advertising/pr, and e-commerce departments.
• Designed logos, labels, lookbooks, and marketing material for additional lines and collections.
• Collaborated with marketing department to design and market seasonal web campaigns across all e-commerce and social media outlets
• Designed in-store displays and marketing materials for sales in retail stores and trade shows, i.e. signage, posters, press kits, incentive program kits, etc.
• Managed and produced all e-Commerce graphic requests from designing weekly emails, landing pages, web banners and ads, to retouching and processing all photography.
• Responsible for the complete production of seasonal lookbooks with tasks ranging from photo retouching and manipulation, layout and design, to communicating with printers for pre-press, press check, and distribution.

University Of Southern California

• Directed art and designed promotional items for student government administration among student assemblies and assisted with all graphic requests.

USC Roski School Of Fine Arts

• Worked closely with senior management on conception, production, and design to re-imagine supplemental educational material to maximum user navigation and interaction when using laboratory graphics. Projects redesigned.

Santa Monica, California

• Worked with senior management and design director on projects ranging from package to web design.
• Assisted with conceptualization of new projects and the production of graphic requests.
• Researched and reported trends within competitive markets.

• Assisted Art Department with photography and trend research, layout design, and all other graphic requests.
• Assisted Editor and Senior Editor with maintenance of website.
• Updated and maintain cover board, mini editorial boards, and inventory room for photography shoots.

South El Monte

• Assisted with on-site coordination and set up for events ranging from 100-800 attendees.
• Supervised and led developers in designing and implementing portfolio website.
• Increased company exposure through intermedia marketing projects.

• Designed digital graphics, retouched photographs, and layouts used for company website and email blasts.
• Collaborated with senior management to create promotional material to increase brand awareness.
• Generate blog content to increase and optimize search engine results.

Bachelor Of Fine Arts - Bfa, Roski School Of Art And Design - Graphic Design

Activities and Societies: • AIGA-USC Director of Membership • Undergraduate Student Government - Program Board - Assistant Director of.

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