Michael Mccall

Michael Mccall Email and Phone Number

NAMA Endowed Professor of Hospitality Business @ Michigan State University – The Eli Broad College of Business
East Lansing, MI, US
Michael Mccall's Location
East Lansing, Michigan, United States, United States
Michael Mccall's Contact Details

Michael Mccall work email

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About Michael Mccall

My primary areas of consulting and academic expertise are in consumer behavior, reward programs and how they drive loyalty. Notably, how can we leverage Data Analytics to measure the effect of loyalty programs. These interests involve firms both inside and outside of the services and hospitality field. My most recent work has examined the role of incentive programs, delayed customer rewards and other drivers of brand loyalty.Specialties: Psychological Pricing, brand loyalty, reward and incentive programs, marketing strategy, consumer analytics, and quantitative methods.

Michael Mccall's Current Company Details
Michigan State University – The Eli Broad College of Business

Michigan State University – The Eli Broad College Of Business

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NAMA Endowed Professor of Hospitality Business
East Lansing, MI, US
Michael Mccall Work Experience Details
  • Michigan State University – The Eli Broad College Of Business
    Nama Endowed Professor Of Hospitality Business
    Michigan State University – The Eli Broad College Of Business
    East Lansing, Mi, Us
  • Michigan State University – The Eli Broad College Of Business
    Nama Endowed Professor Of Hospitality Business
    Michigan State University – The Eli Broad College Of Business Jan 2015 - Present
  • The School Of Hospitality Business, Eli Broad College Of Business, Michigan State University
    Director
    The School Of Hospitality Business, Eli Broad College Of Business, Michigan State University Dec 2014 - Jun 2016
  • The Cornell Center For Hospitality Research
    Visiting Scholar-Research Fellow
    The Cornell Center For Hospitality Research Jan 2006 - Dec 2014
  • Ithaca College
    Professor And Chair, Department Of Marketing & Law
    Ithaca College Aug 1990 - Dec 2014

Michael Mccall Skills

Brand Loyalty Marketing Strategy Advertising Blogging Brand Development Business Strategy Analytics Brand Awareness Brand Management Crm Competitive Analysis Customer Analysis Consumer Behaviour Customer Insight Customer Satisfaction Data Analysis Digital Marketing Digital Strategy Direct Marketing Fundraising Facebook Event Planning Event Management Entrepreneurship Email Marketing Editing

Michael Mccall Education Details

Frequently Asked Questions about Michael Mccall

What company does Michael Mccall work for?

Michael Mccall works for Michigan State University – The Eli Broad College Of Business

What is Michael Mccall's role at the current company?

Michael Mccall's current role is NAMA Endowed Professor of Hospitality Business.

What is Michael Mccall's email address?

Michael Mccall's email address is mc****@****aca.edu

What is Michael Mccall's direct phone number?

Michael Mccall's direct phone number is (585)-292*****

What schools did Michael Mccall attend?

Michael Mccall attended Arizona State University, University At Buffalo.

What are some of Michael Mccall's interests?

Michael Mccall has interest in See Website For Further Information.

What skills is Michael Mccall known for?

Michael Mccall has skills like Brand Loyalty, Marketing Strategy, Advertising, Blogging, Brand Development, Business Strategy, Analytics, Brand Awareness, Brand Management, Crm, Competitive Analysis, Customer Analysis.

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