My primary areas of consulting and academic expertise are in consumer behavior, reward programs and how they drive loyalty. Notably, how can we leverage Data Analytics to measure the effect of loyalty programs. These interests involve firms both inside and outside of the services and hospitality field. My most recent work has examined the role of incentive programs, delayed customer rewards and other drivers of brand loyalty.Specialties: Psychological Pricing, brand loyalty, reward and incentive programs, marketing strategy, consumer analytics, and quantitative methods.