Mimi Chen
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Mimi Chen Email & Phone Number

Associate Director at NielsenIQ
Location: New Taipei City, Taiwan, Province of China 9 work roles 3 schools
1 work email found @niq.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Associate Director
Location
New Taipei City, Taiwan, Province of China
Company size

Who is Mimi Chen? Overview

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Quick answer

Mimi Chen is listed as Associate Director at NielsenIQ, a with 2409 employees, based in New Taipei City, Taiwan, Province of China. AeroLeads shows a work email signal at niq.com and a matched LinkedIn profile for Mimi Chen.

Mimi Chen previously worked as Retailer Vertical at Nielseniq and Founder at Mimiawaken. Mimi Chen holds Master, Business Administration from National Sun Yat-Sen University.

Company email context

Email format at NielsenIQ

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{first}.{last}@niq.com
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Profile bio

About Mimi Chen

Never stop exploring life journey! Quick summaries about my experiences.1 - Strategy driver in the rapidly changing business environment.

Listed skills include Market Research, Business Development, Retail, Account Management, and 23 others.

Current workplace

Mimi Chen's current company

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NielsenIQ
Nielseniq
Associate Director
chicago, illinois, united states
Website
Employees
2409
AeroLeads page
9 roles

Mimi Chen work experience

A career timeline built from the work history available for this profile.

Retailer Vertical

Current

Taiwan

-Business Development for new co-op retailers, NielsenIQ solutions-Taiwan FMCG Retailers Client Relationship Management-Expertise: Retail Shopping Journey, Space Management, Space Productivity, Opportunities assessment

Jun 2022 - Present

Founder

Mimiawaken

台灣 Taipei 臺灣省

- Assist profesionalists to pursue inner awakening journey - Establish Mimiawaken brand, including brand story, website, Facebook page, YouTube channel, IG- Promote mindfulness - Offer Mindful courses, Mindful Meridian Yoga, Mindful singing bowl therapy- Volunteer sharing

Nov 2020 - Jun 2022

Trading Controller - Merchandising

Watsons China

Guangzhou, China

Oversaw over 4000 stores’ space productivity, assortment productivity , customer shopping journey and strategy projects rapid execution.-Strong in leadership, collaboration, building business process, strategic and analytical insights- Strong in customer experience and realize in shopping journey- Accelerate strategic projects and rapid adopt in stores with optimal flow.-Lead teams including 20 members in head office and 20 regional team members.-Guide teams to dynamically adopt per locations and store formats to drive the best productivity for almost 4000 stores - Strong visual display

Jun 2016 - Jul 2020

Retail Marketing Manager

Taiwan

Retail Strategy: Develop retail marketing plan to drive traffic & sales to achieve KPIStore Design & Visual: Accomplish the so-called futurist Smartscooter 11 stores, and flagship with the futurist design concept and lead the visual guidelineRetail Space Planning

Dec 2014 - May 2016

Space Management Manager

Taipei

Oversaw over 400 stores’ space and assortment[Space Management] - Drive meter productivity - Guide optimal assortment to proper store segments - Drive points of sales by better visual merchandising[Project Management] - Turn business requirement or strategy into store shelves - Activate flagship stores & new initiatives[Leadership] - Lead 6 subordinates

Jun 2013 - Nov 2014

Insights Deputy Manager

Taipei

Head of Insight & Category Planning, Marketing & Communication dept. [Strategy & Consumer Insight] - Led market research direction for business demands - Conducted comprehensive and strategic analysis and quantified the business potential [Marketing program] - Turn insights to BTL programs [Pricing Strategy] - Price assessment & pricing strategy [Leadership] - Led insight & pricing teams with 7 subordinates,

Apr 2011 - May 2013

Manager

Taipei, Taiwan

[Business Analysis & Insight] -Expertise on assortment analysis, shopper researches, and category management projects-Strong Presenter, with over 100 business assessment and shopper study presentations[Account Management] -Managed Taiwanese top retailers such Carrefour, Watsons, 7-Eleven and Wellcome, etc.[Business Development]-Achieved sales target on merchandising service incl. software,Spaceman, Product Planner and Store Planner, and Space Management Consulting projects, Seminars-Major clients include J&J, Unilever, Uni-charm, Coke, H&H, etc.Rewards:-Simple Excellent Silver Award (2009.02) to recognize achieving the financial goal, -Individual Award (2006.05) to recognize great service to accounts -Team Award (2006.12) to the completion of the first biggest merchandising project.

Nov 2005 - May 2010

International Marketing Trainee

Rio De Janeiro Area, Brazil

Involved skill set: Cross culture working experience-Approach potential clients including licensees and advertising agencies -Assist Brazilian local licensing business

Jul 2004 - Jul 2005

Reporter

Business Time Weekly Magazine

Involved skill set: Selling skill, news reporting

Sep 2001 - May 2002
Team & coworkers

Colleagues at NielsenIQ

Other employees you can reach at niq.com. View company contacts for 2409 employees →

3 education records

Mimi Chen education

Master, Business Administration

Activities and Societies: AIESEC2003 Outstanding Presentation, Asian Moot Corp. entrepreneurship business competition, Hawaii, USA

Bachelor, Journalism

Activities and Societies: - Attended Mediterranean Management Seminar in Egypt, 2000 - Asia Pacific President Meeting in Hong Kong.

General Science

Kaohsiung Girl High School

Activities and Societies: Hostess of the broadcasting program in Kaohsiung Radio for one year

FAQ

Frequently asked questions about Mimi Chen

Quick answers generated from the profile data available on this page.

What company does Mimi Chen work for?

Mimi Chen works for NielsenIQ.

What is Mimi Chen's role at NielsenIQ?

Mimi Chen is listed as Associate Director at NielsenIQ.

What is Mimi Chen's email address?

AeroLeads has found 1 work email signal at @niq.com for Mimi Chen at NielsenIQ.

Where is Mimi Chen based?

Mimi Chen is based in New Taipei City, Taiwan, Province of China while working with NielsenIQ.

What companies has Mimi Chen worked for?

Mimi Chen has worked for Nielseniq, Mimiawaken, Watsons China, Gogoro, and 台灣屈臣氏.

Who are Mimi Chen's colleagues at NielsenIQ?

Mimi Chen's colleagues at NielsenIQ include Tien Nguyen, Rupal Mohnani, Hareswar Thokulva Kumaran, Shruti Shah, and Dr. Cora Blumhoff.

How can I contact Mimi Chen?

You can use AeroLeads to view verified contact signals for Mimi Chen at NielsenIQ, including work email, phone, and LinkedIn data when available.

What schools did Mimi Chen attend?

Mimi Chen holds Master, Business Administration from National Sun Yat-Sen University.

What skills is Mimi Chen known for?

Mimi Chen is listed with skills including Market Research, Business Development, Retail, Account Management, Market Analysis, Project Management, Negotiation, and Marketing Communications.

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