Min Bae Email & Phone Number

Purchase, New York, Us

Purchase, New York, Us

In charge of building brand design for SodaStream across the all kinds of brand assets such as store merchandiser, key visual, digital, and packaging for innovated sparkling water machine and flavor brand, SodaStream. The key of brand is understanding the beverage as a lifestyle, the connection between the appliance as a platform of beverage that has endless possible ways to enjoy drinks inside of PepsiCo brand portfolio.

Focused on desinging special collection from the brand. The job required to design packaging with using the specific brand style illustration and drawings for each projects. Playing with the colors and illustration was a key for the most of projects.

New York, Ny, Us

Designed makeup products and packages along with promotional materials for the brand. Suggested visual directions for collaborations and new launching products. The role required strong typography skill sets with good eyes to choose and use the visually appealing photography for the highly challenging layout design for package and advertising.

New York, Ny, Us

Worked on packaging production tasks with meticulous eyes, designing makeup products based on brand identity of a dermatology brand ‘Clinique’. Collaborated with cross functional teams such as marketing and product development teams. Studied packaging regulations and rules for final products.

Seoul, Korea, Kr

Directed the overall aesthetic of packaging and branding for four separate cosmetic brands with a keen eye for how to distinguish brands from their competitors. Crafted distinctive, eye-catching display materials for assorted cosmetic items such as skincare products and makeup. Ensured projects adhered to strenuous brand standards while completing said projects within abbreviated timelines. Collaborated with sales and marketing teams as well as manufacturing facilities to help guide products through the QA process.

Brooklyn, New York, Us

Collaborated with creative director and art directors to establish branding style for various clients. Contributed to the development of numerous pieces of collateral, including uniform branding, name tags, and in-store signage, ensuring each piece aligned with the brand’s identity. Meticulously crafted wayfinding elements for building interiors to guarantee a pleasurable experience for the client’s end user.

Washington, Dc, Us

Implement design strategies set forth by creative director by collaborating with junior and senior designers on various projects in abbreviated timelines. Contributed to group brainstorming sessions, pitching ideas on how to elevate clients' brands through a visual aesthetic. Crafted designs that told impactful brand narratives, molding each one to fit either print or digital media.

Us

Collaborated with junior and senior editorial designers to hone various aspects of the publication, including layout and photography. Researched images and studied different fashion magazines to design layout each pages.

Master Of Arts - Ma, Graphic Design

Bachelor Of Fine Art, Graphic Design