Min Lu Email & Phone Number

中国 北京市 朝阳区

VW brand strategy and BEV products communications. Focus on ID. Serious and innovation campaigns, to enhance VW brand image and electric strategy.

北京

Marketing strategy & Planning Combine with the sales strategy and target plan to work out the LCV brand marketing strategy and planning. Manage marketing budget planning & forecasting to meet departmental target. Communication development and media buying plan Brief and lead the 4A company to develop the creative and media related materials (e.g. product Ads, catalog, POS, event KV, etc.)Oversee implementation of media plan and track… Show more Marketing strategy & Planning Combine with the sales strategy and target plan to work out the LCV brand marketing strategy and planning. Manage marketing budget planning & forecasting to meet departmental target. Communication development and media buying plan Brief and lead the 4A company to develop the creative and media related materials (e.g. product Ads, catalog, POS, event KV, etc.)Oversee implementation of media plan and track performance Social media management and evaluationEvent plan & implementation LCV brand event management, including product launch, brand auto show, road show, test drive, sponsorship etc. Retail marketing effectiveness and enhancementSet up and keep tracking the LCV retail KPI,support and monitoring dealer marketing activities. Conduct customer experience analysis and improvement plan towards LCV products and follow up actions. Customer study, issue analysis, improvement initiative and co-program development. Agency management Lead agencies to ensure all the projects are delivered and fully optimized.Monitor and steer the relevant agencies to keep LCV brand image be delivered in right path. Show less

Beijing

辉腾产品的市场宣传、推广。辉腾团队市场预算的管理，市场计划的制定及执行，根据产品来制定市场宣传方向、渠道。辉腾产品宣传计划制定，媒体购买及活动制定。辉腾经销商市场管理，全国辉腾PSI市场计划制定的监督、考核，经销商市场预算的管理，市场活动及媒体宣传的统一协调。辉腾销售网络VEL市场管理，店头物料支持、活动及宣传管理，客户关怀及经销商市场活动管理。

Beijing

SBU Marketing Manager (2007 - 2012）负责区域市场预算管理，区域市场计划的制定及管理，区域经销商市场工作监督，经销商市场经理管理，经销商市场活动的支持，经销商市场预算及花销的监督考核

Beijing

Master'S Degree, Mba

学士