Min Lu Email & Phone Number

中国深圳

1: Brand & Communication: Lead the rebranding project, sort out the brand positioning and brand agenda, formulate and execute the annual brand promotion plan, lead the Aurora Developer Forum, Global New Product Launch and other large-scale marketing activities; expand and maintain the business ecosystem including government, media, associations, and other stakeholders, build the auto media matrix, and form a measurable communication impact; sort out the standard workflow of crisis public relations;2: Strategic Planning and Market Insight: Lead annual marketing strategy development and market research projects for new product launches such as GPTBots, establish a market intelligence collection mechanism with full participation of all staff, provide market insights such as market analysis, customer analysis and competitive situation for decision-making team, and output GTM strategies based on selected target market segments in conjunction with sales and product teams;3: Demand Generation: Complete the planning and implementation of MTL process within 1 year, plan and execute integrated marketing programs including online digital marketing and offline large- scale events to acquire sales leads and contribute more than 50% of business opportunities.4: Private Domain Operation: Completed the planning and implementation of the private domain project in 1 year, recruited and operated nearly 40,000 private domain users, which enhanced customer stickiness and contributed to more than 20% growth in performance;5: Marketing Content: Produced branding and marketing campaign related toolkits based on customer purchase journey, including branding videos, success stories, social media tweets, etc.; 6: Data Statistics and Analysis: Annual/quarterly/monthly business report statistics and analysis, providing company decision makers with the data and analysis needed for decision making;

深圳

1:Brand communication: lead the rebranding project, sort out the brand positioning and brand conversation schedule, and formulate the annual brand communication plan and be responsible for the brand promotion effect, refresh the brand assets including CIS system and brand video; lead the event marketing project for the major events such as APEC 2018 , FIFA World Cup 2018, and Hong Kong Golden Film Awards 2018-2020, etc. ; Expand and maintain media relations, build self-media matrix to form communication influence;2: Strategic Planning and Insight: Lead the annual strategic planning meeting/market insight project for new product launch, establish a market intelligence collection mechanism with full participation of all staff, provide the decision-making team with market intelligence on the market, customers, competitors, policies and trends, and output the GTM strategy based on the selected target segments jointly with the sales and product teams;3: Demand Generation: Leading the MTL process implementation and digital marketing transformation project, completing the implementation of MTL process across the company within 2 years, and providing nearly 300 million MQL for the sales team with a win rate of more than 30% in 2020；4: Major Crisis PR Projects: Leading the global crisis PR projects and providing support for the global crisis PR projects；5: Partner Recruitment and Sales Enablement: led the company's partner policy development, deeply involved in the Middle East energy industry, Africa public safety industry overseas market expansion projects, led the local partner recruitment and training, and solidified into the company's level of partner recruitment and management processes;6: Marketing Content: Develop marketing content based on products/solutions in line with the "customer buying journey", and output marketing assets in line with target audience preferences and digital trends

Guangzhou, Guangdong, China

1: Strategic Planning: Provide market insight inputs to the head of the supported business unit to formulate the annual sales strategy; formulate the annual GTM strategy and promotion plan based on the annual sales target and sales strategy;2: Brand Communication: Execution of the brand strategy and annual brand communication plan in the supported BUs, and establishment and maintenance of relationships with stakeholders,including government regulators, media, and third-party organizations;3: Marketing Content: Develop high-quality marketing toolkits based on "marketing campaigns", including videos, success stories and etc.4: Demand Generation: Execute the annual marketing plan and achieve the performance target of providing 30% sales leads for the supported BUs;5: Sales Empowerment: Develop and execute training programs for sales teams and partners in the business areas under their jurisdiction; develop and execute co-marketing programs within their jurisdiction;6: Cloud / Big Data / IOT and other new technology promotion: responsible for the jurisdiction of the region emerging technology concepts such as cloud computing, big data, Internet of Things and other emerging technology concepts and trends in the market education, for government agencies, media, industry ecosystems and the target customers through the online and offline integrated marketing approach to the promotion of new technologies, new ideas;7: MTL consulting project team of Company H: Participated in the execution of H company’s MTL (Market to Lead) consulting project.

广州

广州

Guangzhou

Master Of Business Administration (M.B.A.), Business Administration And Management, General

学士, Chinese Language And Literature