Mina Güleş Email & Phone Number

Istanbul, Turkey

İstanbul, Turkey

• Preparing order reports for Focal & Naim, KEF, Klipsch, Onkyo, and Hegel brands, and ensure the orders are communicated to the global team,• Editing the website to which the brands are connected, entering the relevant texts, prices, adding product-related codes, entering the number of stocks, • Preparation of the price list of Focal & Naim, KEF, Klipsch brands, sharing with the relevant units,• Writing the digital advertising texts of the relevant brands,• Making price adjustments on the brands' own website,• Making stock studies for each brand,• Determining how the orders will be distributed to which channel (Amazon, Hepsiburada, Trendyol, etc.),• Conducting forecast studies specific to each brand, organizing orders according to this forecast and communicating them globally,• Taking care of each brand's social media and sharing post/reels content,• Communicate customer issues to the global team and facilitate prompt action,• Reporting the activities carried out every quarter in order to receive budget from Global,• Carrying out influencer marketing work for the Sennheiser brand, finding influencers according to the target audience, communicating the products to the relevant people, following the content and ensuring actions for sales, tracking influencer payments and forwarding them to accounting, tracking sales with the given code.

As a marketing communication specialist at Bircom;• Determining and coordinating digital and traditional marketing campaign processes,• Managing Bang & Olufsen, Sennheiser, Focal, Klipsch, Bircom Social Media Accounts (Instagram, Facebook, LinkedIn),• Planning content work every month for each brand,• Preparation of interaction rates, number of followers and the most interacted posts for all social media accounts every month,• Determining the position of the brand in the sector with swot analysis,• Creation of influencer marketing and affiliate marketing activities for Bang & Olufsen, Sennheiser brands,• Preparation of press releases for each brand within Bircom,• Realisation of the launch and preparation of a press release on the subject,• Writing SEO-oriented blog posts to attract traffic to the website,• Analyze market trends and competitors and provide strategic advice on product positioning and marketing opportunities,• Manage the project plan for product launch, ensuring completion of all phases on-time and monitoring marketing feedback,• To develop advertising and promotional campaigns to increase brand awareness and sales,• Reporting of advertised posts on social media for Sennheiser, Bang and Olufsen, Focal, KEF, Klipsch, Astell&Kern brands,• Monthly reports of competition analyses, marketing activities reports, Preparation of social media follower and interaction rates report,• Assist the development of marketing communications (from ATL to digital & social media), providing deliverables such as creative content and media planning & execution.• Complete translation of the infrastructure of the Hifilife.com website into English,• Making Amazon A Plus store pages for all brands.

• To ensure that all organisation processes from planning to implementation are carried out to the standards demanded by the customer,• Responsible for writing and preaparing press release independently, and have the ability to review and check media press release,• Suppoting for organizing large media conferences and some small media conferences of the company,• According to the overall plan for brand activities formulated by the company, set up detailed implementation plans,• To be responsible for the control and coordination of the implementation process of the event to ensure timely implementation of the project,• Responsible for project summary and market feedback after the event.

• To be constantly up to date regarding fashion trends, monitor competitors and communicate the information to the Client Advisors,• To promote a customer-centred mindset by developing and maintaining solid customer relationships,• To support the Store Manager in promoting an entrepreneurial and team spirit using effective communication and ensuring efficient organization,• To ensure effective communication and encourage information sharing and development of ad hoc morning briefing,• To develop a proper sales strategy, in cooperation with the Retail Merchandising, Visual Merchandising and Retail Operations teams,• To ensure synergy and cooperation between front and back office,• To ensure that the Store image and product care are in line with corporate standards and secure that the Staff is responsible and committed to maintain these standards.

• To determine the performance of a method, the validation specialist who passes it through various test processes to determine the performance of a method, to monitor the performance of these products by passing the determined products through various evaluation stages,• To dentify projects that need to be developed,• After identifying the projects that need to be developed, testing the performance and quality of the projects and identifying their deficiencies.• To ensure communication between departments during validation studies,• To prepare the documents required for the authorisation of products for which the validation process has been completed,• To ensure the preparation of annual validation plans and to follow up these plans,• It covers the tests and analyses required for pharmaceutical companies to enter foreign markets.

İstanbul, Türkiye

Yüksek Lisans (Master), Stratejik Marka Yönetimi

Pazarlamanın Nostaljik Etkisi; Retro Pazarlamanın Marka Kimliği ve Marka Kişiliğinde Oluşumunun İncelenmesi üzerine yayınlanmış olan.

Marka Yönetimi Ve Pazarlama Programı

Marka yaratmak ve yaratılan markanın pazarlama stratejilerini kapsamaktadır.

Lisans Derecesi, Endüstri Mühendisliği

Fen-Matematik, Fen-Matemati̇k