Mina Ivanova Email & Phone Number

Bulgaria

Sofia City, Bulgaria

I am a marketing expert with extensive experience in the FMCG and pharmaceutical industry. In thepast two years my work has been focused in the medical marketing, specializing mainly in twoproduct divisions “Children’s & Family Health"and "Beauty”.My brand portfolio includes: Omni-Biotic Panda, Omni-Biotic ImmunD, Omni-Biotic Pro-Vi5,Theresienoil/Therasal spray, Therasal Lollikids, Apipro Aqua Mango, Oral Med, Merz Spezial, Regulatpro Hyaluron and Aesthetic products.My strengths include strategic planning, brand building, and successful health-focused campaigns. I work closely with Product managers, supporting their collaboration with doctors and pharmacists. Iexcel at creating communication strategies that help medical professionals introduce and promotenew products, while building trusted, long-term partnerships.• Develop marketing strategies for own brands in line with the company marketing strategy.• Develop and execute brand strategies to increase brand awareness, market share, and customer loyalty.• Coordinate the execution of the marketing activities in close collaboration with Product, Trade and Marketing managers.• Develop and maintain relationships with external partners, suchas advertising agencies, media partners, and influencers.• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.• Create and manage brand marketing campaigns across various channels, including print and digital media, social media, print, and events.• Responsible for preparation of all advertising materials that present the company’s brands.• Plan, organize and deploy trade marketing activities – promotions, samplings, merchandising, etc.• Create and control the execution of the annual marketing plan.

Sofia

• Participate in the implementation of the marketing strategies and promotional activities with the objective to strengthen all brands’ market position• Data analysis per products and brands• Closely monitor and analyze the product market by conducting marketing studies, store checking, etc.• Monitor all competitive promotional activities• Event management – timelines, venues, suppliers, legal obligations, staffing, budgets, post-event evaluation• Assist in product researches, concept and communication development, packaging development• Participate in ATL and BTL strategies development• Interact with advertising agencies in creating new communication strategies and concepts• Develop internet social marketing strategy

Bulgaria

• Created and executed integrated marketing plans for the company’s brands (food and wine magazines, books and culinary products)• Managed media, press and public relation issues accorded to the company events and products• Worked with advertising and PR agencies, designers, editors, copywriters. • Monitored market trends and oversaw advertising and marketing activities. • Managed internet social marketing strategy for several brands

Sofia

- Coordinating the process of the event before and during the event- Communication with wine producers

Bulgaria

- Writing journalist reports- Editing reports- Mounting reports

Master'S Degree, Advertising And Brand Management

Barchelor Of Mass Communication/Pr

Wine Tasting

Education record