• Preparing well-structured drafts using Content Management Systems.• Ensure all-around consistency (style, fonts, images and tone).• Managing and maintaining the look and performance of clients’ website.• Tracking all associated content project plans and developing solutions to problems that are encountered day to day.• Publishing and optimizing content using Sitecore CMS.• Conducting Sitecore training sessions for clients’ content teams.• Proofreading English and Arabic texts.• Working closely with Developers and UI/UX designers through the mobile application.

• Writing push notifications across MENA regions.• Researching trending topics.• Analyzing data and user’s behavior based on different metrics such as CTR, 5S+.• Preparing music playlists for MENA users.• Ensuring content’s clarity and familiarity for users.

• Responsible for written texts across all platforms.• Writing sales captions, landing pages, SMS, push notifications, banners, flyers, rollups and differentmarketing materials.• Writing video scripts from idea to implementation and assisting in the storyboard.• Reviewing and editing texts submitted by different sectors.• Proofreading English and Arabic texts.• Working closely with UI/UX designers through the mobile application• Creating and developing concepts for marketing and sales purposes.• Developing sales plan monthly.

• Overseeing content process and communicating with commercial team.• Delegating content team and assigning them tasks based on their skills.• Reviewing products description, meta tags, articles and different content outputs to ensure clarity.

• Creating catalogs (images - description - title - attributes) in Arabic and English for a wide range of products like CCC, life style items, apparel, shoes, accessories, FMCG, health & personal care, office supplies and more.• Handling and supervising outdoor visits with sellers, photographers and account managers tomaximize proficiency of listing new items and collecting data.• Working closely with photographers to produce final accurate content compatible with the company corporate standards to educate and engage our customers while increasing conversions.• Adding/updating/pausing offers, listing new items, and supporting the team in theircategories.

• Wrote 9 Sports articles mainly about Italian Football and World Cup 2018.• My articles achieved a total of 4.4K views.

Wrote 3 articles about refugees, women and historical topics.

• Leading a team of 3 content writers with guidance and ideas.• Monitoring performance and distributing daily tasks.• Ensuring the proper implement of keywords requested by clients.

• Writing content on social media platforms (Facebook - Twitter - Instagram) based on clients' requests.• Responsible for content creation, ads, and moderation for different group of pages.• Gathering trending news.