Mina Johnson Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

New York, Ny, Us

Carlsbad, Ca, Us

Boston, Ma, Us

• Managed digital systems including website CMS (WordPress), five social media channels, email marketing program (Pardot), and fundraising platform (Classy).• Primary contact for website host and support partner. Worked across teams to maintain web content and make optimizations within brand guidelines.• Developed paid digital campaigns and direct response email strategy in collaboration with Dir. of Marketing and outsourced marketing agency.• Created and executed monthly e-newsletter and annual solicitation emails including copy, design, list segmentation, tracking, and landing pages.• Measured channel performance through tools including Salesforce and Google Analytics, delivering monthly insights to senior leaders.• Hosted presentations and fielded questions for virtual All-Team and Town Hall meetings.

Rochester, Ny, Us

• Worked with the Director of Marketing and other departments to proactively plan Zoo communications and branding for coordinated and consistent external messaging.• Developed and implemented strategies for the Zoo's social media platforms; increased Instagram following by 150%.• Built and executed digital advertising campaigns on Meta and Google.• Day-to-day contact for website hosting partner. Worked across teams to update pages, develop blog content, and redesign site map to improve user experience.• Media Liaison; wrote press releases and coordinated on-site press events.• Wrote content for both digital and print materials including event and fundraising emails, video scripts, and member publications.• Oversaw schedule and projects for photography volunteers.• Assisted with reception duties, event management, and other guest experiences as needed.

Rochester, New York, Us

• Wrote website content driven by the latest SEO principles and techniques for small businesses• Created title tags and meta descriptions based on the latest Google and keyword research trends• Inserted keywords, hyperlinks and internal links in appropriate places in copy• Communicated with clients to ensure their unique voice and preferred tone are accurately conveyed in their website copy• Proofread and edited copy for grammatical and spelling errors prior to sending to client

Rochester, New York, Us

• Worked alongside a NEXT! Account Manager to provide SEO services and oversee the online reputation of over 170 small businesses across the United States.• Enhanced and managed clients' online business listings, ensuring NAP (name, address, phone) information was correct and consistent.• Facilitated, managed, and monitored online business reviews.• Tracked and monitored clients' Google search rankings.• Analyzed and organized statistical information, such as Google Insights and review summaries, to present to clients

Geneseo, Ny, Us

• Worked directly with the Director of Athletic Communications and Media Relations to strategically publish information about the athletic department’s 20 intercollegiate programs.• Served as the primary contact for men’s soccer, women’s soccer, women’s basketball, men’s lacrosse, men’s and women’s cross country and men’s and women’s indoor and outdoor track & field.• Managed the department's social media channels. Grew Instagram from infancy to 1,660+ followers and increased Twitter following by 120% in 1.5 years.• Wrote feature stories for the Roundtable Athletic Association (RAA) monthly newsletter.• Produced and edited the End of the Year Video & Athlete of the Week video interviews for the site.• Designed and maintained print and electronic publications and assisted in game day operations.• Maintained content on GeneseoKnights.com including schedules, department pages and staff biographies.

Syracuse, New York, Us

• Wrote stories and news releases for the official Syracuse Athletics website, Cuse.com.• Website maintenance of men’s and women’s lacrosse and soccer schedules, player bios, and records.• Assistant editor for media guides for men’s lacrosse and soccer. Responsibilities included: updating statistics, player profiles and records lists using InDesign.• Edited and formatted game programs, game notes and flip cards for lacrosse and soccer programs.• Researched important points for men’s basketball previews and fact checked player profile pages.• Edited and cropped game day photos using Photoshop.• Game day assistant: Served as a liaison on the field or court, assisted visiting media, coordinated post-game interviews, ran statistics, and transcribed quotes.

• Developed the Features Department’s first “NFL Bible” by compiling the weekly creative development notes, which were documents of ideas for future features, segments and shows, by reformatting them and creating an index to allow concepts to be easily accessed.• Assisted the producers and production assistants by providing them with the video and radio calls or by researching any additional information needed to complete their feature.• Requested footage, researched locations of particular clips and transcribed interviews.• Organized the Network’s archives.