Mina Raafat Email & Phone Number

Cairo, Cairo Governorate, Eg

Egypt

 Leading Country activation Plans for Egypt & Sudan based on global guidance with regular portfolio assessment based on financial and commercial attractiveness to land on objective BOI Coordinate with marketing, outsourcing & transformation heads to assess OPEX/ sales ratios and relevant brands potential based on financial cycles and real market opportunities Support in deciding for relevant brands/ SKUs potential for outsourcing referring to teams capacity & portfolio… Show more  Leading Country activation Plans for Egypt & Sudan based on global guidance with regular portfolio assessment based on financial and commercial attractiveness to land on objective BOI Coordinate with marketing, outsourcing & transformation heads to assess OPEX/ sales ratios and relevant brands potential based on financial cycles and real market opportunities Support in deciding for relevant brands/ SKUs potential for outsourcing referring to teams capacity & portfolio mix Active participation in annual sizing exercises in collaboration with sales, marketing, SFE, transformation head to leverage transformation journey based on global/ local directions With pricing, trade, DRA managers, assess potential price increases for relevant portfolio based on costing sheets, company margins and competitors pricing With finance support, study impact of potential price increases on P&L according to financial cycles Review commercial policies with finance and T&R teams for all relevant range on quarterly basis to assess GtN based on agreed commercial mechanism Supported with IA, DRA and Finance to develop regular checkpoints/ milestone to improve/ or anticipate GM% initiatives supporting overall product’s contribution Pruning & and divestment projects design & follow-up Develop & analyze dashboards and key performance indicators for relevant management stakeholders to identify key opportunities/ risks relevant to business areas Show less

Egypt

 Study & Analyze the market of the relevant business units closely with marketing team, to open and maintain any business opportunity that leads to achieve SANOFI business directions and goals Early anticipate / inform all relevant stakeholders for any opportunity / risk due to market dynamics or market intelligence insights Analyze KPIs per line/BU and study its impact on performance raising the flag in case of deviations Managing the monthly performance review with all… Show more  Study & Analyze the market of the relevant business units closely with marketing team, to open and maintain any business opportunity that leads to achieve SANOFI business directions and goals Early anticipate / inform all relevant stakeholders for any opportunity / risk due to market dynamics or market intelligence insights Analyze KPIs per line/BU and study its impact on performance raising the flag in case of deviations Managing the monthly performance review with all Business units, trade and revenue team, and Africa performance lead Lead the process of opportunity assessment from definition till forecasting & study fitting to portfolio, providing market dynamic insights of the relevant segment including market crowdedness, penetration barriers, recent launches & potential competition Support defining the best solution in managing Marketing & Tactical plans exercise, and creating a business review package to ensure optimization of the review package and satisfying global guidelines Take ownership of the Circus street digital acceleration program to support digital transformation within marketers and ensure maximum engagement through quarterly workshops to share the learning, best practices and action plans Show less

Egypt

 Managed the marketing activities of Sanofi Colon cancer portfolio (Eloxatin & Zaltrap) and Hematology portfolio (Fludara, Granocyte, Evoltra & Mozobil) including marketing strategy, forecasting, and budget allocation Efficienly manage supply, commercial offerings and profitability of my whole brands range, either registered or special importation license (SIL) brands Developed a comprehensive marketing and pre launch plan for Zaltrap and based on it Egypt was granted the green light… Show more  Managed the marketing activities of Sanofi Colon cancer portfolio (Eloxatin & Zaltrap) and Hematology portfolio (Fludara, Granocyte, Evoltra & Mozobil) including marketing strategy, forecasting, and budget allocation Efficienly manage supply, commercial offerings and profitability of my whole brands range, either registered or special importation license (SIL) brands Developed a comprehensive marketing and pre launch plan for Zaltrap and based on it Egypt was granted the green light from the global team to proceed with the launch despite the tight supply Egypt was acknowledged in 2016 to be the 2nd country in the region in number of pts recruited on Zaltrap Acknowledged from the Zone based on Eloxatin performance in Egypt in 2016 and 2017, and was asked to share with them Eloxatin best practice presentation Excellent lobbying with top Hematologists and Bone marrow transplanters in Egypt to run a set of Educational programs aiming at fostering Sanofi Hematology & transplantation portfolio  Manage the sales performance, and KPIs of 3 oncology business associates responsible for promoting legacy brands where I was awarded as best achiever in 2015, 2017 and 2018. Responsible for target allocation per brand per account per oncology business associate Develop action plans with oncology business associate for accounts showing decline vs target and / or previous period Leading Sanofi Onco-generics task force with full co-ordination with business development team aiming at enriching Sanofi onco-generics portfolio in the coming long range plan period. Show less

Egypt

Participate in preparing marketing plan and budget of assigned products (Tarivid, Flagyl & Trental)Responsible for involved logistics and ensuring timely implementation of marketing activitiesFollow up with the timely implementation of each brand roll out planField force support through KOL managementIMS analysis to monitor product performance vs planned and vs competitionPerform initial training and continuous spread product knowledge and responds to both internal… Show more Participate in preparing marketing plan and budget of assigned products (Tarivid, Flagyl & Trental)Responsible for involved logistics and ensuring timely implementation of marketing activitiesFollow up with the timely implementation of each brand roll out planField force support through KOL managementIMS analysis to monitor product performance vs planned and vs competitionPerform initial training and continuous spread product knowledge and responds to both internal and external stakeholders’ queries Show less

Egypt

Effectively led a set of pre-launch activities for our new unregistered brands (Jevtana & Thymoglobulin)Call on a defined Key Opinion Leaders list Share with the Key Opinion Leaders products’ information including the off-label scientific articles and papers Support Sanofi speakers at scientific meetings through speaker briefings, preparing slides and presentations Answer Key Opinion Leaders queries regarding our new brands. Co-participate in advisory board meetings… Show more Effectively led a set of pre-launch activities for our new unregistered brands (Jevtana & Thymoglobulin)Call on a defined Key Opinion Leaders list Share with the Key Opinion Leaders products’ information including the off-label scientific articles and papers Support Sanofi speakers at scientific meetings through speaker briefings, preparing slides and presentations Answer Key Opinion Leaders queries regarding our new brands. Co-participate in advisory board meetings, congresses, symposia, and local CMEShared in preparing the marketing Tactical Plan for 2013 Show less

Egypt

Actively promoted a portofolio of different Oncology brands.Achieved 121% of 2011 annual targetDoubled consumption of our brands by implementing an exclusion strategy for generics in major key accounts.Built strong relations with key opinion leaders in Oncology e.g., Mohsen Barsoum, Hamdy Abdel AzimShared in Future Access Project (a projrct designed to train future pharmacists) during summer 2012, as a product manager for Telfast & Selsun Blue, where I was responsible for… Show more Actively promoted a portofolio of different Oncology brands.Achieved 121% of 2011 annual targetDoubled consumption of our brands by implementing an exclusion strategy for generics in major key accounts.Built strong relations with key opinion leaders in Oncology e.g., Mohsen Barsoum, Hamdy Abdel AzimShared in Future Access Project (a projrct designed to train future pharmacists) during summer 2012, as a product manager for Telfast & Selsun Blue, where I was responsible for Branding activites for the line, preparing materials & marketing message, leading training, market understanding through surveys Show less

Egypt

Promoted Nexavar with Key Oncologists in Cairo.Boasted Sales through penetration of Hepatologist segment.Coached and trained 3 new sales team members on the course of 8 monthsActively participated in the regional cycle meeting in Istanbul- November 2008Achieved 150% of 2009 annual target landing the company’s best achiever spotRepresented Egypt in “Nexavar Best Specialist meeting” held in Berlin

Egypt

Promoting Certican (Everolimus) to Top Nephrologists & Hepatologists all over Egypt.Managed to have excellent record of successful relationships with KOLs.Prsented the mTOR inhibitors new concept to the GM during cycle meeting in Romania

Egypt

Actively promoted a portfolio of different brands, Concor, Glucovance and others.Took an active role in the market launch of Lodoz and Glucovance .Succeeded to Achieve 108% of my target in 2006

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Pharmacy (B.Pharm.), Pharmaceutical Sciences, B