Minda Santiago Garvens Email & Phone Number

Herzogenaurach, Bavaria, DE

Herzogenaurach, Bavaria, DE

Lead the development of brand and digital strategy for the Men’s and Women’s Training categories, working closely with the cross-functional brand team, Account Marketing, Brand Design, agency partners and the Business Units to deliver the most dynamic and innovative brand experiences that connect the adidas brand more closely with consumers.

Managed client relationships and led the development and execution of integrated marketing programs for a range of high profile brands in the sporting goods and technology industries. Led multi-disciplinary agency teams to bring engaging digital experiences to life.

Beaverton, OR, US

- Led Nike brand communications strategy and drove creative development and execution of all advertising, content, media, digital and social media efforts for the Women's Training category.- Championed the Nike brand and led consumer insight research that fueled category positioning and brand marketing strategy.- Drove highly successful campaign.

New York, NY, US

Led strategic direction, creative development and production of Microsoft's Global Corporate Brand campaign, a multi-million dollar integrated communications program that ran in 32+ countries. Campaign included TV, print, digital, out of home, PR, internal communications, local events and sponsorships.

New York, NY, US

Led development of communications strategies, creative origination and execution of various Microsoft advertising campaigns, including Microsoft Enterprise and Windows Server Systems, Small Business Servers and MSN Autos. Campaigns targeted a range of Microsoft audiences - Business and IT Decision Makers, IT Managers, Software Developers.

New York, New York, US

Managed all aspects of strategic planning, media planning, creative development and production of various advertising campaigns across a range of business categories - from financial services, travel/hospitality, packaged goods to outdoor/apparel. Accounts included: First Union Bank, Mirage Resorts, Alamo Rent-a-Car, Nature Made Vitamins, Eddie Bauer.

Coordinated national advertising campaign, PR, events, promotions - bridging gap between the advertising agency, corporate headquarters and accounts,