Ashlee Cram
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Ashlee Cram Email & Phone Number

SENIOR DIRECTOR, Brand Media & Performance Marketing at adidas at adidas
Location: Portland, Oregon Metropolitan Area, United States 12 work roles 2 schools
1 work email found @adidas-group.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email a****@adidas-group.com
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Current company
Role
SENIOR DIRECTOR, Brand Media & Performance Marketing at adidas
Location
Portland, Oregon Metropolitan Area, United States

Who is Ashlee Cram? Overview

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Quick answer

Ashlee Cram is listed as SENIOR DIRECTOR, Brand Media & Performance Marketing at adidas at adidas, based in Portland, Oregon Metropolitan Area, United States. AeroLeads shows a work email signal at adidas-group.com and a matched LinkedIn profile for Ashlee Cram.

Ashlee Cram previously worked as SENIOR DIRECTOR, Brand Media & Performance Marketing at Adidas and SENIOR DIRECTOR, Performance Marketing at Adidas. Ashlee Cram holds Broadcast Journalism, Religion from Texas Christian University.

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*@adidas-group.com
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Profile bio

About Ashlee Cram

I believe every brand has a story, stories that will not only engage, inform and impact consumers, but will also deliver measurable results across global & local marketing, and strategic planning initiatives. I help develop media to best fit a unique vision and identity, and produce high-quality content that meets clear objectives.- Multi-Channel Management- Business Partner Relations - Budget Development - Performance Marketing - Team Management & Leadership - Marketing & Merchandising Analysis- Media Buying & Acquisition Targeting ***Certifications***- Google Analytics Certified- Kenshoo Certified- DoubleClick Certified (now known as DV360)As a natural self-starter, I’m highly-motivated with a keen enthusiasm to deliver exceptional knowledge in marketing and team coaching while valuing strong, creative leadership.

Listed skills include E Commerce, Social Media, Online Marketing, Retail, and 22 others.

Current workplace

Ashlee Cram's current company

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adidas
Adidas
SENIOR DIRECTOR, Brand Media & Performance Marketing at adidas
Herzogenaurach, Bayern
AeroLeads page
12 roles · 20 years

Ashlee Cram work experience

A career timeline built from the work history available for this profile.

Senior Director, Brand Media & Performance Marketing

Current

Herzogenaurach, Bavaria, DE

Fully omnichannel support over both ecommerce and DTC brick-and-mortar locations while fostering full funnel within both brand and performance media.Oversee and direct both brand media and performance marketing, and department operations by leading team of 38 staff across: Affiliate, Paid Social, Paid Search, SEO, Display, B2B, Gift Cards, Audience.

Sep 2023 - Present

Senior Director, Performance Marketing

Herzogenaurach, Bavaria, DE

Oversee and direct performance marketing and department operations by leading team of 30 staff across: Affiliate, Paid Social, Paid Search, SEO, Display, B2B, Gift Cards, Audience ManagementWhile also:- Managing large yearly budgets; Analyzing strict ROI targets weekly- Partnering with business unit partners to obtain incremental funds- Generating.

Aug 2021 - Sep 2023

Director, Performance Marketing: All Channels

Herzogenaurach, Bavaria, DE

Oversee and direct performance marketing and department operations by leading team of 22 staff across: Affiliate, Paid Social, Paid Search, SEO, Display, B2B, Gift Cards, Audience ManagementWhile also:- Managing large yearly budgets; Analyzing strict ROI targets weekly- Partnering with business unit partners to obtain incremental funds- Generating.

May 2020 - Aug 2021

Director, Performance Marketing: Affiliates, Paid Social, Display, B2B, Gift Cards & Audiences

Herzogenaurach, Bavaria, DE

Oversee and direct performance marketing and department operations by leading team of 11 staff, while also: - Managing large yearly budgets; Analyzing strict ROI targets weekly - Partnering with business unit partners to obtain incremental funds - Generating significant revenue by guiding planning and launch of full-year promotional code strategy.

Aug 2018 - May 2020

Senior Manager, Affiliates, Paid Social, Display & Audiences

Herzogenaurach, Bavaria, DE

- Administered significant budgets - Doubled affiliate publisher base while maintaining a healthy ROI - Exceeded ROI target, reengaged buyers & expanded all platforms at year-end - Merged programmatic display from multiple partners to a single tech stack

Jul 2016 - Aug 2018

Senior Marketing Activation Manager, Ecommerce

Herzogenaurach, Bavaria, DE

Coordinated and supervised activities relating to integration of on-site marketing focus: Originals, Action Sports, NEO, Running, Training, Women & Kids.

Dec 2014 - Jun 2016

Ecommerce Marketing Manager

Herzogenaurach, Bavaria, DE

Planned and supervised implementation of off-site and on-site marketing strategies, in addition to: - Supervised standalone photo shoots & commercial promotional moments - Designed centralized promotional calendaring, approval and ticketing processes

Jan 2014 - Dec 2014

Program Manager, Performance Marketing

Anaheim, CA, US

As Program Manager of Performance Marketing, increased sales, customer growth and retention by coordinating and managing online marketing initiatives for channels including paid search, affiliate, display, social, comparison shopping engines, mobile advertising and Amazon. Further oversight consisted of: - Budget development & allocation of ecommerce.

2011 - 2014 ~3 yrs

Marketing & Merchandising Analyst

Columbus, OH, US

Served as instrumental member of team responsible for executing new strategies across company’s 4 web sites (Abercrombie, Abercrombie Kids, Hollister Co. & Gilly Hicks), responsibilities included: - On-site/paid search, product recommendations, analytics suite, testing, personalization & mobile - Generating performance reports for ecommerce, planning.

2010 - 2011 ~1 yr

Web Merchandiser & Marketer

Meriden, CT, US

- Planned storytelling for all web soft goods products - Contributed to new initiative launches such as Vibram Five Fingers, Rainwear, live chat, etc. - Served as Promotional Lead for e-mails & online campaigns in executive meetings

2009 - 2010 ~1 yr

Web Merchandiser & Marketer

Richardson, Texas, US

Led web merchandising operations on Fossil.com, overseeing Fossil, Relic, Callaway and Columbia brands. Also managed Amazon.com and partner programs for data feeds via Commission Junction. Key support tasks included but were not limited to: - Monitoring product from start to finish - Contributing to planning sessions and buy meetings - Collecting warehouse.

2006 - 2009 ~3 yrs

Assistant Buyer And Junior Buyer

Poynor'S China Closet Boutique

family business

Jan 1995 - Jan 2004
Team & coworkers

Colleagues at adidas

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2 education records

Ashlee Cram education

Broadcast Journalism, Religion

Texas Christian University

Associates, General

The University Of Texas At Arlington
FAQ

Frequently asked questions about Ashlee Cram

Quick answers generated from the profile data available on this page.

What company does Ashlee Cram work for?

Ashlee Cram works for adidas.

What is Ashlee Cram's role at adidas?

Ashlee Cram is listed as SENIOR DIRECTOR, Brand Media & Performance Marketing at adidas at adidas.

What is Ashlee Cram's email address?

AeroLeads has found 1 work email signal at @adidas-group.com for Ashlee Cram at adidas.

Where is Ashlee Cram based?

Ashlee Cram is based in Portland, Oregon Metropolitan Area, United States while working with adidas.

What companies has Ashlee Cram worked for?

Ashlee Cram has worked for Adidas, Pacific Sunwear, Abercrombie & Fitch, Eastern Mountain Sports, and Fossil.

Who are Ashlee Cram's colleagues at adidas?

Ashlee Cram's colleagues at adidas include Tom Royle, Jorge Lahoz, Nikola Faulkner, Caitriona Morgan, and Julio Aleman.

How can I contact Ashlee Cram?

You can use AeroLeads to view verified contact signals for Ashlee Cram at adidas, including work email, phone, and LinkedIn data when available.

What schools did Ashlee Cram attend?

Ashlee Cram holds Broadcast Journalism, Religion from Texas Christian University.

What skills is Ashlee Cram known for?

Ashlee Cram is listed with skills including E Commerce, Social Media, Online Marketing, Retail, Mobile Marketing, Web Analytics, Digital Marketing, and Advertising.

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