Ashlee Cram Email & Phone Number

Herzogenaurach, Bavaria, De

Fully omnichannel support over both ecommerce and DTC brick-and-mortar locations while fostering full funnel within both brand and performance media.Oversee and direct both brand media and performance marketing, and department operations by leading team of 38 staff across: Affiliate, Paid Social, Paid Search, SEO, Display, B2B, Gift Cards, Audience Management, & Brand Media.While also:- Managing large yearly budgets; Analyzing strict ROI targets weekly; Utilizing MMM for brand media KPIs- Partnering with business unit partners to obtain incremental funds and secure complete full funnel alignment- Generating significant revenue by guiding planning and launch of full-year promotional code strategy- Enhancing partnership marketing & gift cards efforts resulting in compelling revenue trajectory

Herzogenaurach, Bavaria, De

Oversee and direct performance marketing and department operations by leading team of 30 staff across: Affiliate, Paid Social, Paid Search, SEO, Display, B2B, Gift Cards, Audience ManagementWhile also:- Managing large yearly budgets; Analyzing strict ROI targets weekly- Partnering with business unit partners to obtain incremental funds- Generating significant revenue by guiding planning and launch of full-year promotional code strategy- Enhancing partnership marketing & gift cards efforts resulting in compelling revenue trajectory

Herzogenaurach, Bavaria, De

Oversee and direct performance marketing and department operations by leading team of 22 staff across: Affiliate, Paid Social, Paid Search, SEO, Display, B2B, Gift Cards, Audience ManagementWhile also:- Managing large yearly budgets; Analyzing strict ROI targets weekly- Partnering with business unit partners to obtain incremental funds- Generating significant revenue by guiding planning and launch of full-year promotional code strategy- Enhancing partnership marketing & gift cards efforts resulting in compelling revenue trajectory-STRETCH ASSIGNMENT- Overseeing all traffic touchpoints by leading a year-long traffic workstream (in response to COVID in 2020) syndicating and presenting multiple executive reports per week.

Herzogenaurach, Bavaria, De

Oversee and direct performance marketing and department operations by leading team of 11 staff, while also: - Managing large yearly budgets; Analyzing strict ROI targets weekly - Partnering with business unit partners to obtain incremental funds - Generating significant revenue by guiding planning and launch of full-year promotional code strategy - Enhancing partnership marketing & gift cards efforts resulting in compelling revenue trajectory

Herzogenaurach, Bavaria, De

- Administered significant budgets - Doubled affiliate publisher base while maintaining a healthy ROI - Exceeded ROI target, reengaged buyers & expanded all platforms at year-end - Merged programmatic display from multiple partners to a single tech stack

Herzogenaurach, Bavaria, De

Coordinated and supervised activities relating to integration of on-site marketing focus: Originals, Action Sports, NEO, Running, Training, Women & Kids.

Herzogenaurach, Bavaria, De

Planned and supervised implementation of off-site and on-site marketing strategies, in addition to: - Supervised standalone photo shoots & commercial promotional moments - Designed centralized promotional calendaring, approval and ticketing processes

Anaheim, Ca, Us

As Program Manager of Performance Marketing, increased sales, customer growth and retention by coordinating and managing online marketing initiatives for channels including paid search, affiliate, display, social, comparison shopping engines, mobile advertising and Amazon. Further oversight consisted of: - Budget development & allocation of ecommerce marketing expenses - Conducting semi-annual test to determine most effective partners’ list - Collaborating with internal buying/marketing teams to identify key focuses & generate ads & messaging - Managing all display elements such as off-site click & onsite experience - Overseeing comparison shopping engines via Channel Advisor - Generating healthy ROI by preparing high-level weekly/monthly reports for senior management review

Columbus, Oh, Us

Served as instrumental member of team responsible for executing new strategies across company’s 4 web sites (Abercrombie, Abercrombie Kids, Hollister Co. & Gilly Hicks), responsibilities included: - On-site/paid search, product recommendations, analytics suite, testing, personalization & mobile - Generating performance reports for ecommerce, planning, brand senses, marketing & photography teams - Conducted A/B and multivariate tests from color revenue responses to assortment of special items

Meriden, Ct, Us

- Planned storytelling for all web soft goods products - Contributed to new initiative launches such as Vibram Five Fingers, Rainwear, live chat, etc. - Served as Promotional Lead for e-mails & online campaigns in executive meetings

Richardson, Texas, Us

Led web merchandising operations on Fossil.com, overseeing Fossil, Relic, Callaway and Columbia brands. Also managed Amazon.com and partner programs for data feeds via Commission Junction. Key support tasks included but were not limited to: - Monitoring product from start to finish - Contributing to planning sessions and buy meetings - Collecting warehouse samples & creating technical copy - Merchandising on-site & tracking sales performance

family business

Broadcast Journalism, Religion

Associates, General