- Teach a full load of upper-level courses for students majoring/minoring in Public Relations or Philanthropy. Primary instructional emphasis is in PR writing and strategic planning.- Instruct the following courses: PR Methods I, PR Methods II, PR Management, PR Case Studies, Nonprofit Management and Introduction to Public Relations.- Create and implement lesson plans/instructional content that teaches students development of communication materials intended to influence attitudes and/or behaviors through writing that is both functional and creative. - Mentor students as a faculty advisor for professional internships. Duties include training students on interview strategies and techniques.- Serve as a new faculty mentor.- Serve as a faculty advisor for the Public Relations Students Society of America chapter at UTA.- Support planning and execution for the Department’s annual Comm Day professional development event.- Led redesign efforts of multiple courses in the PR sequence to improve professional preparation and outcomes for students. - Developed course requirements/program design for the University’s new BA in Philanthropy degree program.

- Coach college-bound students on the best practices and persuasive techniques to write winning admissions essays, personal statements, supplemental essays, scholarship applications and financial aid appeals.- Help clients conceptualize, draft, refine and edit essays.- Teach students how to research colleges and "find their fit."- Organize and manage the college application process.- Offer prep courses on how to succeed in college.

• Offer third-party counsel and strategic planning, PR, marketing and fundraising services for both nonprofit and corporate clients.• Engage as interim PR/Marketing Director for short and long-term, temporary assignments. Includes setting strategy, facilitating implementation and managing a team of staff. - Cover absences such as maternity or medical leave. - Expand an agency's capacity when additional staffing is needed for a one-off project.• Specializations: - Developing in-depth, specific and actionable written strategic plans that provide a blue print for purposeful communication/marketing activity based on research. - Conducting target audience, competitor, industry and SWOT analyses. - Assessing media/news coverage audits and social media audits. - Diagnosing organizational issues/challenges, or industry-related opportunities to be leveraged. - Leading organizations around barriers when they haven’t fully actualized their operational and revenue-generation potential. - Guiding brands through periods of organizational transformation (i.e. significant growth, re-branding and image management, changing toxic corporate culture, etc.).Clients Include:• DFW Airport (sub-contracted through PAVLOV Advertising)• Gasser Chair Company (sub-contracted through PAVLOV Advertising)• Nolan Ryan All Natural Beef (sub-contracted through Schaefer Advertising)• Riscky's BBQ (sub-contracted through PAVLOV Advertising)• Fort Worth Opera• United Community Centers (sub-contracted through PAVLOV Advertising)• City of Fort Worth/Directions Home• Texas State University/Lonesome Dove Gala & Trail• Lena Pope, Inc.

• Develop community engagement campaigns, strategic communication plans and social media plans.• Maintain and ensure consistent and relevant organizational brand image, including: - Facilitated a brand audit and competitor analysis that led to an organization name change and rebrand. - Secured board approval for recommended name change. - Guided development of new logo, color palette and graphics package. - Trafficked the design/production of 120 individual collateral items in support of new brand launch. - Oversaw 10+ creative services and print vendors in support of the rebrand production process. - Facilitated technical migration of website and email platforms to a new URL. - Generated a 61% increase in Facebook likes and 57% increase in Twitter followers in 6 months.• Strategize and implement annual print and digital advertising schedule (assess media placement opportunities, negotiate rates and added value, fulfill artwork deliverables).• Lead media relations activity: identify pitch opportunities; develop news releases, media advisories and fact sheets. • Plan, develop and track annual marketing budget.• Develop editorial calendar and write articles for newsletter.

Served as lead Account Executive for a multi-million dollar account and a high-profile public entity.Developed marketing strategy and plans, recommended media placement and coordinated buys.Advised on creative development; coordinated photo shoots and production schedules.Managed two Account Executives. Assisted with new business development.

Developed marketing strategy for overall brand, as well as individual service lines and products. Oversaw creation and placement of ad campaigns. Managed media strategy. Facilitated corporate partnerships and cross-promotions. Supervised fundraising events with annual revenue totaling more than $1.5M. Secured cash sponsorships totaling $250K and in-kind contributions valued at $100K each year. Assisted with development of Zoo master plan and served on lead management team.

Managed media relations, community outreach and business development for 350-bed hospital. Created media events for largest expansion in hospital's history, phased over three-years. Designed communication programs for reputation-management campaign; more than doubled media hits within 6 months; established hospital as a reputable, sought-after media resource.Built practical Crisis Communications plan; served as Disaster/Emergency Spokesperson.

Directed internal and external communications for $45 million Texas Wild! capital campaign.Managed PR plan for major exhibit opening (strategic planning, press kit production, pitching, integration of tactical media events; management of $2 million budget and communications staff). More than 100 million media impressions and coverage valued in excess of $4 million.Wrote grant proposals; directed creation of development/marketing collateral. Launched two major Web sites; on-line promotions increased site visits by 70% in first year.

Created award-winning advertising campaigns for institutional branding and promotions.Established in-house production department to reduce costs and turnaround times.Produced and edited quarterly magazine. Created historical archives.