The ETHOS Project

The Ethos Project is the brain-child of Mindia Whittier and Barbara Clark-Galupi, career truth-tellers and strategists in marketing and communications. With a deep understanding of the anatomy of authenticity, the duo seeks to help values-forward businesses and cause-based initiatives achieve radical brand loyalty. We offer constructive interference that gets shit done. From employee retention struggles to disengaged donors, and from troubling market share reports to anemic nonprofit boards, the answer is operating with ETHOS. We are conscious communicators who build trust where it’s missing, safeguard credibility from risk and leverage authenticity for impact. The Ethos Project offers the deficit assessments, professional education, and strategic counsel that equips our clients to forge the kind of stakeholder relationships that become their competitive advantage.