Responsible for the Asia Marketing including strategic planning, brand development, content creation, event management, digital marketing and PR :Asia Market Strategy1.PPC (Google & Yahoo & Baidu) optimization, based on the traffic, history data, features research of these platforms, scale down to the focus key words, landing pages and customer needs during the journey, leads increased 23% and marketing close won revenue increased 43%;2. Explore vertical medium platform, build the connection and bring more high quality leads;3. SEO starting ups, cooperation with headquarter and realized the 10 focus key words appearing on the first search page;4. Through deep understanding of business focus, find the off line events most related to the application industry to ensure the penetration into new industry. Digital & Social1. Utilize LinkedIn, Facebook, Instagram to populate solution and branding;2. Make attractive and case study short videos which touch the pain points of customers;3. Take advantage of these social medias to create leads;Marketing ToolsProficient in using Google Analytics, HubSpot, WordPress, Mid Journey and Stable Diffusion

Develop and execute B2B demand & lead generation campaign/programs to deliver on customer education. Responsible for leveraging customer engagement and increase MQL to SQL conversion:Integrated marketing1. Design and Funnel campaigns with an outward in (global - regional) as well as inward out (regional – global) perspective to increase brand awareness, drive demands, enable sales, provide customer insights and increase employee engagement.2. Execute and complete multi-channel campaigns by leveraging carefully-designed communication tactics and well-developed content to optimize experience along customer journey3. Measure, monitor and report on 360° impact of integrated marketing campaigns and customer touch points and engagements.4. Utilized Marketo and HubSpot for lead management, automation, and nurturing campaigns.Digital & Social1. Spearheaded the development and implementation of SCRM systems, enhancing customer engagement and relationship management.2. Successfully set up SCRM system embedded in WeChat, contributing to improved customer interaction and brand loyalty.3. Develop and execute all digital aspects of marketing program leveraging search, social media, paid media, digital media and email campaigns.4. Improve customer journey by different targeted contents, building technical library and functional modules to improve customer satisfaction during the journeyMarketing Analysis1. Conducted marketing analysis using PowerBI and Python, providing valuable insights to the management team for strategic decision-making.

Develop marketing strategies and plans, driving inbound of leads, build brand awareness in automation market to meet business and marketing objectives within the frame of company.1. By digital channel, SEM,SEO and social media included, to make sure the inbounding of leads2. Website and Social media like we chat updating and maintenance3. Organize trade shows and seminars external to promote products and do branding promotion4. After leads coming in, tracking and analyzing the source and status, evaluating present promotion effect and do adjustment 5. Do timely communication with BU marketing team in budget planning and strategy alignment6. Implement marketing strategy and sales tools consistent with the marketing plan and new product promotional initiatives7. Graphic design and programming

Responsible for company and culture broadcasting:1. Coordinate campains, such as exhibitons, tech days, seminars and webinars;2. Support on line work like wechat and company website;3. Cooperate with inflential web and magazines to do company and prodcut awareness elevation;4. Explore new and suitable channels to show our company and culture;5. Translate product information and brochures form BU, print and deliver them to inner colleagues;6, Gather and accumulate latest information through out the value chain and send the reports to inner colleagues by newsletter

Responsible for electronic and general industry departments