Mindy Drexel Email & Phone Number

New Brunswick, Nj

New Jersey Lawyer is the NJSBA's award-winning professional journal. Each bimonthly issue focuses on a particular area of substantive law, showcasing informative articles by experts in the field.As the Legal Publications Editor, I am also:▪ Coordinating with authors, designers, editors and executive-level stakeholders on content workflow for the journal, as well as production of 25 newsletters per year.▪ Advising authors on how best to bring content to life, helping them polish, publish and activate content in a way that enhances reader experience and understanding.▪ Advocating for digital best practices and how to use different print and digital design elements to create effective user experiences.▪ Writing display copy that’s engaging, accurate and brand compliant.▪ Making decisions that balance the need to operate nimbly to meet business needs while also making sure that quality and standards are maintained.

Hoboken, Nj

I took the lead for internal communications and helped develop outreach strategies for the Division of Information Technology at Stevens, an elite STEM research university focused on innovation. I promoted the division's two highest-attended events in seven years by creating, developing and designing marketing materials.Contributions included:▪ Composing and editing articles for internal and external webpages, optimizing for readability and accessibility through Drupal while tailoring content for different audiences.▪ Researching and verifying accuracy of content while ensuring adherence to brand and style standards for the division and the university.▪ Monitoring analytics to track effectiveness of communications and assess user preferences.▪ Writing, editing and proofreading reports, presentations and announcements.▪ Advising leadership team on effective communications and change management strategies.▪ Helping the division secure funding by using research and storytelling to assist executives in crafting compelling arguments for critical business operations projects. ▪ Helping launch IT status webpage that received a 150% increase in web traffic on service disruption days, which reduced the number of calls to the service desk. ▪ Completing Prosci's Change Management Practitioner training program.

Secaucus, Nj

This "Big Four" accounting firm turned to me to help it launch a redesigned website and reimagined content marketing strategy. I edited thought leadership profiles for the new EY.com and collaborated on content creation, conducting research and writing about targeted topics of client interest while ensuring consistency and brand appropriateness. Throughout the process, I communicated with executive-level stakeholders, project managers, and editorial staff across the globe to maintain content quality and meet deadlines. My work included using written and visual storytelling techniques to cut through corporate jargon and produce engaging digital marketing materials to promote to the firm's potential professional services clients. I also prepared content for publication in EY's Content Management System (Adobe Experience Manager), proofreading articles while ensuring webpages contained the appropriate metadata and taxonomy tags.

Woodland Park, Nj

I managed the early morning breaking news team and was the lead homepage and social media editor during peak web traffic hours for NorthJersey.com, The Record's regional news website with more than 10 million page views per month. Using editorial judgment, targeted promotion, SEO and analytics, I helped this legacy media outlet transition to a digital-first content strategy after it was sold to Gannett in 2016 and became a part of the USA Today Network.Contributions of note:▪ Supervised three reporters on Breaking News team while mentoring staff on journalism best practices and creating engaging, searchable content that aligns with the publisher's mission.▪ Helped grow social media following by 25% while managing branded accounts, including Twitter, Instagram and a Facebook page with nearly 100,000 likes, using algorithm-friendly tactics to maximize reach and engagement while staying on brand. ▪ Interpreted data from Adobe Analytics (Omniture), Chartbeat, Google and Facebook, compiling reports for executives and making recommendations for how to optimize site traffic and drive news coverage.▪ Increased web traffic using targeted promotion of videos, podcasts and articles on social media, in email newsletters, and through mobile app push alerts.▪ Created and edited videos for website and social media.I also directed production of the daily print editions of The Record and Herald News, maintaining an editorial calendar and coordinating with the advertising and editorial departments, offsite design studio, and printing press.I played a key role as a member of the news and digital staff that won first place for Online Breaking News Coverage (NYC terror attack) and second place awards for Best Web Event (Sen. Bob Menendez trial) and Best Local News Coverage from the NJ Press Association.

Woodland Park, Nj

My devotion to perfecting writing and presenting stories led me to spend more than a decade delivering award-winning journalism at New Jersey’s second-largest newspaper (circulation 146,000 daily). A meticulous editor and skilled headline writer, I finalized stories for print and online. With my eye for design, I produced engaging layouts that won first place for Design and Presentation from the NJ Press Association.I also helped shape The Record's digital presence, managing the NorthJersey.com homepage while editing and publishing articles within its CMS. I incorporated SEO in writing engaging headlines to increase web traffic and edited HTML to ensure proper formatting online. Additionally, I managed video uploads and breaking news updates for the branded YouTube and Twitter pages.For the print edition, I edited articles using AP Style, made decisions on story placement, proofread pages, wrote headlines and captions, and managed story and page distribution under nightly deadlines. Additionally, I designed the front and inside pages for the news, local, sports and business sections. I began my time at The Record focusing exclusively on the Sports section for the Herald News, an edition of The Record that focuses on soccer, boxing and women's sports. Within two years, I was promoted to Copy Production Editor of The Record's unified news desk.Other responsibilities included:▪ Serving as project manager for special sections, coordinating with other departments on the workflow of content to ensure hourly deadlines are met. ▪ Finalizing daily print production for The Record and the Herald News in coordination with the advertising and editorial departments as well as the printing press.▪ Training staff on using CMS and layout software and troubleshooting technical problems.

Bridgewater, Nj

I covered high school sports in central New Jersey, focusing on soccer and ice hockey. My work involved pitching stories, writing a weekly notebook and reporting on live events under deadline. I also conducted research and interviewed and networked with sources for feature stories.

Princeton, Nj

Beat reporter for Princeton University NCAA Division I men's ice hockey.

Bachelor’S Degree, English

Associate’S Degree, Journalism