In charge of the marketing team inclusive of PR, communications, brand, social and design services. Part of the Senior Management at Pro GamersWare GMBH based in Taipei office as the Marketing Director in charge of a team of 10-15 staff overseeing 4 brands - APNX, ThunderX3, Streamplify, and Gamiac. Key Responsibilities:To establish brand persona, strategic communication approaches for corporate partners, for end users / consumers in different regions and global market, and for media pitches for all 4 brands. Design overall tactical marketing plans in collaboration with product development team and sales team across global regions as well other entity companies within PGW GMBH. Reactive social communication channels aiming for end-users / consumer; designed social content strategic approaches to entice consumers to increase engagement rates with branded social channels. Designed social analytic matrix allowing internal team to garner consumer insights in order to further strengthen social influences and optimize our products based on consumer sentiments in the future.Designed optimization plans for internal team capability uplifts; transformation plan to upgrade existing team from “traditional” practices to digital / social capable.

Independent marketing consultant servicing multi categories during pandemic. Lead and collaborate with other senior marketers to provide tangible solutions for brands and agencies : Digital Transformation, digital / social communication solutions, and brand re-positioning strategies for China domestic market.• Translated global KIA new brand revamp initiative into Greater China local relevant brand relaunchingstrategic communication & campaign approaches. ( TVC/ creative campaigns on social / digital / activation / retail / etc. )• Designed digital transformation strategy for Innocean SH ( in-house creative agency of Hyundai Motor Company ) and operational restructuring solutions.• Stabilised operational process at Innocean SH. Improved internal communication & collaborationeffectiveness. Uplifted strategic planning capacity. Cooperation with China CFO on overall P&L, growth, and revenue mapping.• Analytical studies and brand positioning design for Mercure Hotel brand in China market ( new entrant ).

In charged with creative & strategic outputs of team Volkswagen to translate from Volkswagen global brand vision into local relevant digital / social strategies; ensuring operational success, with all deliverables in matching with the brand visions of Volkswagen Group China.• Led and designed local relevant brand re-positioning communication approaches for VW from global brand guideline and weaved into omni-channels locally.• Crafted executable creative solutions for Volkswagen’s 2-year brand communication plan on digital and social of Volkswagen’s “New Brand Design” in China.• Analytical studies of local consumer digital behavior and media consumption on social channels, competitor studies, best case practices and operationalizing process design for social campaigns.• Facilitated other agency partners, aligned marketing plans and tactics to drive brand awareness in social spaces.

Part of the senior business team - responsible for 2 key BUs - the growth of existing business and hunt for new ones. Provided strategic marketing campaign solutions allowing end-to-end consumer engagement from online to offline, drove mobile experiences to events and retail; assisted B2B cross-functional communication & negotiation for clients’s internal key stakeholders ( retail / CRM / DTC ).

Drove operations and business for this startup company. Identified, planned and executed programs aligning with company’s vision & business needs. Core team member to co-establish and manage as an agile startup marketing firm.• Designed long terms & immediate strategic marketing roadmaps for other new entrant brands into China market -developed business canvas model, brand positioning, communication approaches, relevant consumer insights and activation strategic execution plans.• Co-established a sporting road cycling platform (RideNow Cycling Club) across Community, social, travel, event, and sponsorship. ( Focusing on tourism, sports fashion, and entertainment ).• In charge of main sales approaches to sponsorships including the Tourism board of Thailand, Singapore,Malaysia and various sporting-related brands specialised in cycling. Collaborated with MBS Singapore, Night Safari Singapore and Universal Studio Singapore to produce online reality show.

First Officer at ZENO China. In charge of operational management internally, communication externally with brands’ key stakeholders to fulfil their business requests, and formulating various approaches of business and marketing strategies. Co-managed P&L with Greater China CEO and maintain relationship with clients’ key managerial personnels, regional keys stakeholders and external vendors.• New businesses Won : Porsche Experiential, Rolls Royce PR, Techno Gym, Sands Cotai- Social, Sands Cotai - Shopping Experience, UGG China, OSIM, TomTom, P&G Vicks, Hoover Vacuum cleaner, Hershey’s Chocolate, Asus Taiwan, Oppo South Asia, PayPal China, Macallan Whisky ( Edington Group ), LorenzoFurniture, GT Asia.• Co-managed P&L, successfully grew revenue to overall 130% uplift in gross margin in year 1, 20%uplift in year 2.

Managed two of the key revenue BUs at Wunderman / Agenda; optimized relationships with key stakeholders at brand side( PepsiCo + Wrigley ). Established a lean & effective team for Unilever Brands; co-created consumer digital and social marketing campaigns across Omni-channel communication touch points.• Established long-term digital CRM platform for Unilever Mega Brand and 18 of its child brands in China.• Co-owned and drove PR solutions with Unilever brands in collaborative terms with local authorities to boost Brand affinity.• Led a lean team of 10, co-owned P&L with China CEO, grew revenue of Unilever team on average 140% uplift in YOY agency revenue; average 135% uplift for Team Wrigley in YOY agency revenue.

Managed of 2 signature brands’ CRM / Data marketing and the strategic optimisation approaches in China market( McDonald’s & Johnnie Walker ). Designed strategic CRM programs with direct impacts to dramatically increase their sales volume.

Developed brand positioning strategy for the new subsidiary brand under CoolerMaster. Designed GTM communication plans at corporate & consumer retail level.• Brand gatekeeper of overall brand positioning, brand tonality / persona; formulated creative solutions for retail channels / distributors on sales level.• Successfully launched Choiix brand & product lines at 2008 Computex.