-Formulated and implemented media investment strategies, considering media characteristics, offering efficiency, and competitive environment, to ensure the maximum realization of investment-Produced and presented media reports, including but not limited to weekly and monthly statements, project conclusion reports and competitor analysis, and optimised them based on ROI-oriented analysis-Responsible for gathering, organising, and analysing marketing data, guaranteeing its accuracy and validity to deliver support for decision-making.-Closely cooperated with team members to execute campaigns, adjust strategies as necessary to address urgent changes, control and optimise advertising costs, and drive budget optimisation through refinement of management.

-Developed outdoor media plan, based on client's needs, analysed target consumers' behavior and product characteristics, providing L'ORÉAL clients with outdoor media plan by considering the current media environment-Independently responsible for project execution, completed more than 40 projects, produced media spotplan and tracked the publication of materials timely, to ensure that 100% of all brand programs were completed-Managed and monitored media buying, followed media pricing policy, and collected media quotes to achieve significant improvements in cost savings and efficiency-Worked internally, cooperated with the planning team, monitored the competitor's placement by leveraging internal resources, and assisted the finance team in arranging contracts for the project follow-up process

-Edited a high school history review course, which was successfully featured on the official online course platform of the Harbin Education Department-Promoted from an editorial position to Media Manager, leading the video team to a higher level of quality and professionalism, with one article receiving over 20,000 views

-Responsible for the promotion of the company on online platforms, developed and implemented social networking and other significant corporate image marketing strategies, taking into account the cultural characteristics of the company, effectively increasing the number and quality of students in the school-Designed a course independently and combined it with online promotion to help increase the number of students enrolled in the school by 20% from the previous year

-Individually constructed and built rapport with partner companies for the 2018 platform recruitment and the 2017 - 2018 annual conferences, successfully attracting over 260 interviewees for the platform-Launched and designed proposals for the "True Knowledge School" lecture series, inviting guests to deliver on-site lectures on campus, and secured financial sponsorship from mainstay financial firms -Lead members of the platform to maintain the core service of the platform. Generate innovative marketing collateral for advertising, sales, business development and social media marketing