Mingchi Liu Email & Phone Number

New York, NY, US

New York, United States

• Conducted usability testing and heuristic evaluations for a makeup virtual try-on app, website, and dashboard. Identified and documented over 75 user-unfriendly issues, leveraging experience in the cosmetic industry.
• Synthesized user research and applied systems design thinking to develop practical design solutions.
• Created wireframes and developed color correction and lighting enhancement prototypes using AR technology and AI solutions to visualize and test design concepts.
• Collaborated with cross-functional teams to ensure design feasibility and implementation. Improved user experience, resulting in a 35% increase in conversion rate and a 40% rise in user engagement.

New York, New York, United States

• Language Lab VR App- Conducted UX research study on the website and Meta Quest app, specifically focusing on heuristics and usability evaluation

New York, New York, United States

• Collaborated with stakeholders to develop a VR CNA training prototype, focusing on spatial design principles and researching the subject matter to ensure accurate, effective, and immersive educational content.
• Conducted in-depth expert analysis and usability testing, pinpointing user experience issues and providing data-driven design recommendations.
• Utilized Figma, ShapesXR, and Unity to present design concepts and address usability gaps in the prototype.
• Boosted user engagement and effectiveness by optimizing visual elements and feedback mechanisms, leading to a 25% increase in project efficiency.

New York, New York, United States

• Planned, organized, and executed over 20 academic workshops and events, including sessions on Gravity Sketch, Figma, and Unity Engine...etc.
• Managed the NYIT Digital Art and Design Department Lab (HIVE), maintaining over 130 pieces of emerging tech equipment and systems, including VR devices (Meta Quest 2, Meta Quest 3, Meta Quest Pro, PICO, Magic Leap), 3D.

Vienna, Austria

• Worked remotely on the UX design of the VR app prototype and website, conducting usability research and heuristic evaluations within the Oculus Quest VR environment.
• Collaborated with the marketing and development teams to present research findings and design solution recommendations to address usability gaps.
• Improved the onboarding and dashboard menu for beginners, added gamification elements to boost engagement, and used Figma and ShapesXR for wireframing, resulting in a 30% increase in navigational efficiency.

New York, United States

New York, New York, United States

Create custom looks and enhance facial aesthetics through makeup for clients

Taipei City, Taiwan

• Maximize brand awards by handling media requests, general press release and media materials.
• Execute advertising campaigns, including print ads, Internet ads, and the other marketing materials for clients.
• Communicate with global headquarter for marketing projects and request global resource for local support.
• Lead contact for Boutique and dealer decorations (Davidoff, Bovet, Maurice Lacroix, Glycine, Fratelli Rossetti) to enhance market visibility of luxury brands.
• Maintain relationships with high profile clients with VIP events (Bovet dealer VIP events), sponsor activities (Redbull sponsorship diving and yacht event, golf sponsorship) and trade events.
• Attend Basel Watch and Jewelry Fair in Switzerland for key client to ensure campaigns run smoothly.

Master Of Arts - Ma, Ux/Ui Design And Development, 3.92/4.0

Fashion Make-Up Artistry Program

Korean Language And Literature

Bachelor Of Arts - Ba, Business Administration And Management, General