Michael Broager Ingemann Email & Phone Number

Lystrup, Denmark

Hammel, Danmark

Product responsibility for electronical- and mechanical products for District Heating (District heating units), Under Floor Heating (Shunts and controls) and Ventilation in the Nordic countries. Personnel leadership for 2 employees.Market: B2B.Results: Defining product portfolio (including new businesses), and product strategy for the Nordic markets. Two succesful product launches. Built a new departement-, work- and task structure.Main tasks: Strategies, product roadmaps, product launch, business intelligence, product training, technical literature, project Management and people leadership.

Lystrup, Denmark

Technical responsible for electronic products within the Airborne area. Market: B2G.Results: Solutions for obsolescence components, prepared products for manufacturing readiness level and succesfully finalized a 1000 h. projectMain tasks: Strategies, technical management of a group of electronic products for Airborne solutions, mainly audio products responsibility for all design and product base.Responsible for the maintenance budget. Participation in the bid phase for customer projects. Customer visits as well as contact to external suppliers when necessary. A lot of interaction/cooperation with the production.

Skanderborg, Denmark

Product responsibility world wide for heat- and cooling meters. Market: B2B.Results: 4 (out of 4) successful product launches. The products that I were responsible for sold most months above budget. I ensured a quality increased in general for the product documentation that were under my responsibility.Main tasks: Strategic planning, value propositions, product road maps, portfolio management, business cases, customer panels, product launches, business intelligence, market knowledge and project management, product design and user interface design. product training, technical literature, demo materials. Furthermore contact to authorities regarding approvals of meters. Has worked as an internal auditor

Bjerringbro, Denmark

Staff Head of approximately 40 people: 7 skilled and 33 unskilled workers spread over three autonomous groups of 5 shifts. Electronics Production in a clean room, based on the principles of LEAN. Technologies: Thick Film, bonding, SMD assembly and subassembly. Results: Implementation of employee relocation, motivation boost for 40 employees. From unstable to stable performance of complex bottleneck equipment => obtain the right level of quality and quantities.Main tasks: Building up and developing staff skills, motivation and coaching of individual employees, employee development talks, organizational development (including appointments and dismissals), development of strategic plans, production optimization and correct output level and the right level of quality (objectives).

Hadsund, Denmark

Product responsibility world wide for professional high pressure washers. Market: B2B.Results: Successful launch of 2 new products – sales followed the business plan. Re-branding of the product range in Australia.Main tasks: Business plans, product launches, business intelligence, market knowledge, execution of product training, and project management, development and maintenance of marketing and sales materials, PR, maintenance of technical literature and web sites.

Hornsyld, Denmark

Product responsibility world wide for antennas, satellite dishes, mounting equipment, cables, connectors. Market: B2B.Results: Establishing a new Product Management function. New supplier of antenna cables. Reducing cost prices 5-25%. Clean-up and prioritization of projects in the development department from 78 to 6 projects. Main tasks: product portfolio, strategy development, business plans, product maintenance, product training, cost optimization, product ideas, business intelligence, development and maintenance of: web sites, marketing materials, technical literature and showroom, design of exhibition stand, supplier contact and purchasing, sales meetings with customers and project management.

Bjerringbro, Denmark

Product responsibility world wide for small circulator pumps. Market: B2B.Results: Successful re-launch of premium product, changing the customers perception of Grundfos (to be an innovative and dynamic company – measured by Aalund Business Research) building and preparation of three useful handbooks for the customer segment.Main tasks: Planning and implementation of marketing campaigns, strategy development, preparation of business plans, sales management, product presentations, market / customer input (via focus groups etc.) variant creation, pricing, competitor intelligence, responsibility for technical documentation and project management.

Struer, Denmark

First as an engineer in electronics production then copywriter / project coordinator in the international training department. Market: B2C.Results: Trainer corps highly educated for training of sales people. I developed the material and trained the trainers.Main tasks: Develop product-training materials in English (the target group were sellers) and conduct product demonstrations. Maintenance of training facilities. At the launch of new products.

Online Marketing

Emner: SEO, Linkbuilding, Adwords, Content Marketing, Linkbuilding, Sociale Medier, E-mail Markedsføring og Konverteringsoptimering.

Grundlæggende Ledelse, Lederuddannelse

Leader, Lederuddannelse

Merkonom, Markedsføring

Fag: Markedsføring, Ledelse & Samarbejde, Organisation, Virksomhedsøkonomi.

Bachelor Of Science Electrical Engineering (B.Sc.E.E.), Electronics/Acoustics