Ming-Min (Mindy) Hsu Email & Phone Number

Taipei City, Taiwan

- Successfully launched a new domain to improve SEO and onboarded Google Merchant Center for better exposure.- Implemented a promo code system to support marketing campaigns, aimed at boosting user engagement and attracting new customers, resulting in the addition of over 500 new customers monthly.- Implemented a campaign registration system, reducing operational resources by 60%, which enables merchants to effortlessly register for all types of official marketing events through the console.- Provided support and mentorship to new team members, facilitating their smooth transition into their roles and improving overall team cohesion and productivity.

台灣 臺北市

- Reduced operational resources by 55% through systematizing review promotion, boosting products' review coverage, increasing gross profit from advertisement revenue, and enhancing products’ conversion rates. Estimated to generate revenue exceeding 1 million per month.- Implemented AI-driven content summarization for efficient product discovery, significantly increasing the search success rate to 50% with the addition of an "AI Finds Goods" feature in search to summarize reviews.- Enhanced promotional effectiveness by listing products in coupon, which doubled the Gross Merchandise Value (GMV) from coupons.- Simplified the checkout process to boosted the conversion rate (CVR) of checkout page from 66% to 75%. - Introduced the BNPL (Buy Now, Pay Later) payment option - AFTEE, diversifying payment choices, attracting new customers, and increasing Average Order Value (AOV).- Launched a shop page layout customization system resulting in GMV growth and fostering collaboration with GOODY.- Introduced and implemented document maintenance guidelines to ensure efficient documentation practices, accurate information, and enhanced knowledge sharing among teams.- Established a regression testing framework in the EC development process and integrated a new QA collaboration flow in the EC team, resulting in higher product quality and better resource allocation.- Introduced an EC bug reporting process, improving not only operations and customer satisfaction but also developers' working efficiency.- Initiated retrospectives in the EC team, promoting a culture of continuous improvement to help identify areas for enhancement and strengths.

Taipei City, Taiwan

- Led a 8-month project to construct the shopping cart and revamp the shopping process, transitioning from official campaigns to shop-product-SKUs. Successfully launched without downtime, enhancing user experience and system scalability.- Conducted user interviews to identify pain points in the review-sharing journey, leading to a project optimizing processes across the website, iOS, and Android apps, resulting in a doubled post success rate.

Taipei City, Taiwan

CCG (Client Computing Group) CPE (Client Plateform Engineering) WCS (Wireless Communications Solutions)- Learned printed circuit board design and assembly processes; created an auto-routing model for wireless modules to optimize component placement and trace placement.- Analyzed international shipping processes at Intel Taiwan and built a parcel tracking tool, reducing processing time by 1-3 days.

台灣 台北市

- Took part in Fintech practices, involving robo-advisors, chatbots and sentiment analysis of news.- Analyzed financial data to construct an optimal portfolio using polynomial goal programming and statistical hypothesis testing.- Integrated existing functions and data relationship to new systems by C#, and SQL.

Master Of Business Administration - Mba, Information Management, Gpa: 4.22

Activities and Societies: Yoga club Thesis: A Deep Learning Framework of Sketching Brainstorms https://dx.doi.org/10.6342/NTU202201496

Bachelor Of Science - Bs, Management Information Systems, Gpa: 4.25

Activities and Societies: Commerce Career Ambassadors Fintech program