Customer Intelligence
Current🔸 Create customer segments using the RFM model and behaviors based on app-events 🔸 Designed and implemented A/B testing for each customer segment. Identify potential customers to optimize discount rates.🔸 Working with visual platforms: Make ,TelegramBOT, Metabase🔸 Plan and implement gamification for more than 500k customers, increase MAU🔸 Participate in developing New Projects and Features related to products, services and operational processes. (AhaEconomy, Loyalty in-app ) 🔸 Responsible for the discount rate on GSV of the Expansion project according to company direction, deploy promotional code programs for users. Helping the GP1 index to be positive in the first 5 months of the year🔸 Manage monthly budget and implement internal AhaLove program for more than 300 people