As the Lead Designer of Brand and UI/UX at Gong Cha USA, I oversee the design strategy and execution of the company's online and offline presence. With over four years of experience in e-commerce and retail, I am passionate about creating user-centric experiences that elevate the brand identity and drive business growth. My core competencies include visual communication, problem-solving, conceptual design, digital design solutions, advertising campaigns, corporate visual identity system, marketing materials, SEO optimization, web and mobile applications, and UX research. I have an MFA in Graphic Design from the Academy of Art University and a UX/UI Boot Camp certificate from UC Berkeley Extension. I have also won multiple A'Design Awards for my work in graphics, illustration, and web design. I am proficient in the Adobe Creative Suite and product design tools like Figma and Adobe XD. I constantly seek new challenges and opportunities to learn and innovate in the dynamic field of design.