Mink Chan Email & Phone Number

Hong Kong

Hong Kong Sar

Hong Kong Sar

•Developed short-term and long-term business plans for the brand that addressed core products, new markets, distribution strategies and profit estimates•Monitored market trends and oversaw marketing activities to ensure right message is delivered in alignment of the brand•Monitored collection schedule with design team and merchandising team, worked closely with marketing personnel and creative companies for brand presentation and imageKey achievements:• Successfully developed and launched new product lines in tune with the growing athleisure market which boosted sales by 45% YOY• Developed and maintained client relationships from online luxury fashion retail platform Farfetch to luxury retail shop, including Lane Crawford, Selfridges and H.LORENZO.• Launched brand at international showrooms including Riccardo Grassi in Milan, RYODAN by Seiya Nakamura in Mainland China, and a recent pop-up collaborated with TX Huaihai Mall Shanghai.

Www.Groundzeroclothing.Com

• Managed entire womenswear collection plan and schedule from design to production• Managed full process for capsule collections and special programs• Coordinated with international team lead by creative fashion director Georgia Pendlebury for lookbook shootings and seasonal campaigns• Developed and maintained clients relationship by conducting design presentation and product training• Coordinated with international showroomsKey achievements:• Organized and launched retail platform on Wechat store (phone app) • Collaborated collection and presented runway with Peace Bird Menswear • Collaborated ‘global-exclusive’ collection with Lane Crawford • Launched unisex capsule collection, selected and carried by menswear store Nubian Tokyo

Www.Groundzeroclothing.Com

• Handled main and pre-collection from research, design, fitting, development to production• Managed vendors and factories network for fabric and trims, Oversaw and controlled product quality and production schedule• Support lookbook shooting, fashion presentation and campaign with international team• Coordinated with PR team for celebrities’ exposureKey achievements:• Handled festival collections for luxury retail store Lane Crawford • Launched pre-collections for Europe market and debuted on pre-order system on online fashion platform Moda Operandi• Coordinated with agency and presented the first runway show in Shanghai

Hong Kong Sar

•Designed second–line collection, worked on research, design and fitting•Designed embroidery and beading pattern•Worked closely with in-house pattern maker for garment fit•Support lookbook shooting

Hong Kong

Hong Kong

Hong Kong