Minna Hellström Email & Phone Number

Helsinki, FI

Helsinki Metropolitan Area

* Leading channel strategy definition and service model development for key customer segments * Leading commercialisation and concepting of new value adding digital services targeted to reduce building owners' energy costs and CO2 emissions, including AI applications * Development of Helen's OKR way of working including piloting* Part of Helen's.

Helsinki, Southern Finland, Finland

* Leading total package development "Energiaremontti" and go-to-market, targeted to housing co-operatives* Part of Helen’s extended sustainability team with focus on data-driven services and renewable energy solutions* Leading OKR pilot at Helen* Other development tasks related to digital services and total offering creation

• Airam Electric Oy Ab is a leading lighting company in the Nordics.
• Leading Airam’s marketing team, including customer experience development and service design. Part of Airam's leadership team
• Brand position and promise "Brighter Everyday" creation and implementation into marketing and differentiated digital solutions.
• Engaging implementation of renewed brand position, promise and identity into marketing communications; advertising, content marketing, SoMe, POS - both consumers and professional customers. * Service design and concept.
• Renewed design of company web site including PIM integration, customer service offering, and web shop functionality. * Integration of sustainability into brand promise, and establishment of communications roadmap.
• Brand-led product creation: lead on Wirkkala luminaire line development

* Branding* Digital and social media marketing* Preparations to market launch, including PR and presentations* International sales developmentKeywords: digital marketing, social media, sales, business development, Germany, Scandinavia, Finland, PR, B-to-b, Tunto Design

Helsinki

• Feelis Helsinki Ltd is an investment and development company for industrial design. The portfolio consists of Tunto Design, Harri Koskinen Works, and Moomin Lights by Feelis Helsinki. The key responsibilities and.
• Inaugeration of the investment fund: Definings business model as well as selection of and negotiations with the selected firms to be invested in.
• Fund raising: Co-raising of 7 digit funds from institutional investors and private equity.
• Operations: Recruiting sales personnel and running domestic und international partner management.
• Product creation and go-to-market: Achieving very rapid - less than 6 months - successful product development and international go-to-market of Moomin Lights. Negotiate licensing of Moomin.
• Marketing: Wide international popularity of Moomin Lights on home décor blogs, Instagram, and Facebook. Keywords: design, development, finance, project sales, digital marketing, retail, marketing, industrial design.

• Leading a team tasked for innovating and developing a new contextual UI paradigm as well as related context engine for mobile devices. The team included 4 software engineers and two researchers.
• Product owner: Defining the product experience, running the usability testing, and leading the work through agile prototyping methods.
• Business results: Three working prototypes in one year with positive user results. This led to one product integration and second roadmapped.
• Patents: Underlying technology and UIs were filed as five separate patents. Keywords: product development, user experience, consumer testing, prototyping, agile, digital, mobile

• Leading a virtual team of 20 experts for major product strategy development projects: such as Nokia's automotive strategy and its deployment priorities
• The strategic priorities of the projects were approved and put into implementation.
• Positive feedback was given on keeping the projects focused and the diverse team engaged, and delivering tangible consumer experience led priorities for the business. Keywords: strategy, business development, project.

• Leading the team of Nokia’s brand positioning strategy and deployment team, consisting of four experts.
• First consumer led and holistic brand strategy, including expectation setting to product development and marketing communications across the company.
• Responsibility for selected strategic brand development projects which consisted all steps from defining brand positioning to creating naming and identity. The key projects were sustatainability and Nokia Money which.

• Renewal of the brand management tools: Nokia’s main brand tool Brand Steering Wheel - enhanced with a new brand core proposition, character, and link to product categories
• Creation of brand engagement activities to support and inspire brand deployment: Nokia brand heritage video, brand character story telling Keywords: brand, category strategy, product development, brand engagement.

• Leading the strategic marketing planning of Broad Appeal “phones targeted for mass market” category globally as well as the EMEA wide media planning and agency management.
• Definition and execution of the marketing calendar with marketing investment optimization guidance for EMEA (51 countries, yearly budget >150 M€).
• Leading a team of six experts.Keywords: strategic marketing, marketing optimisation, budgeting, media planning, vendor management, team leadership, digital marketing

• Leading the consumer research and planning team of two experts.
• Translation of consumer research into campaign development and operational marketing metrics. Keywords: consumer insight, market research, Europe, Middle East, Africa, marketing planning, team leadership, digital.

• Leading the strategic planning and creative deployment of digital marketing teams for clients like Posti,Sonera, Sampo, Iittala and Veikkaus.Keywords: digital marketing, strategic planning, e-commerce, web, internet.

• Leading various pioneering web marketing activities, including the marketing campaign for the world’s first online banking Solo of Nordea and setting-up interactive media and research unit into Grey Group. Keywords.

Open University Course, Sustainability Studies, 5

Activities and Societies: Extraordinary performance with 100/100 pointsSustainability in Business Consisting of project work on hydrogen.

Master Of Arts - Ma, Master’S Degree Program In Design

Diploma In Service Design, Service Design - Palvelumuotoilu

M.Sc. In Economics And Business Administration, International Marketing

Activities and Societies: AIESEC exchange, NESUMaster thesis on Brand Equity Management for Amer Sports (brand Atomic)

Exchange Student, Mba Program, Second Year