Min Yi Chen Email & Phone Number

Singapore

Singapore

Singapore, Singapore

• Manage Foot Locker’s & JD Sport's SEA buy-in for Selfhood brands
• Analyze Foot Locker’s & JD Sport's SEA weekly sales reports
• Implemented & maintain PO tracker sheet shared between Key Accounts & Selfhood to track collections of SKU, delivery, shipping period, UPC, PO and marketing assets
• Develop special Foot Locker collections with brands, by providing brands with insights on designs and style with high sell-through

Singapore

• Plan and develop ideas for monthly Marketing campaigns to create local initiatives that are in line with global directives & work within marketing budgets.
• Run digital ads for each campaign across different digital medias to optimize campaign budgets
• Lead respective campaigns to align with other department (Such as Merchandising, Visual merchandising, Operations, Ecommerce, Inventory and Finance) to streamline on launch dates and marketing execution plans for.
• Cross-collaboration with industry key players such as such as KLOOK, Foodpanda and Hotel Kempinski for key campaigns, to elevate brand awareness and maximise traffic to online and offline channels, securing a win-win.
• Source locally for novelties to give out for key campaigns to drive sales
• Lead the successful launch of UNIQLO’s AIRism mask within Singapore under tight timelines, by involving different AIRism PICs from various departments to keep everyone on track for changes in timelines, achieving the.

Singapore

• Strategizing for Brand, Retail & Sports Marketing of Under Armour in Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Brunei, Philippines)
• Drive Standard Chartered Singapore Marathon participation and spearhead Under Armour running activities leading up to it
• Deliver successful Tradeshow to wholesalers

Singapore

Singapore

• Responsible for planning, implementing and evaluating of marketing strategies for American Eagle Outfitters and Cole Haan including media planning, public relations and event management
• Conceptualize and implement branding, creative communication and promotional strategies and campaigns
• Manage & oversee construction by contractors and vendors to ensure compliance with construction documents, design and schedule
• Develop press releases to garner media coverage for each season

Singapore

• Drive CRM, customer engagement, loyalty, experience amongst VIPs which led to a 40% average increment in revenue for VIP spending during birthday months
• Conceptualize and execute monthly in-store promotional activities aimed at generating sales and shopper traffic
• Work with sales team for timely execution of trade mechanics to be in line with marketing activities
• Conduct in-depth product training of new merchandise each season for sales staff

Singapore

• Assist entire Sales team by advising them on their deal’s feasibility and profitability, and proposing ideas on how to maximize sales
• Provide consultation on each category’s pricing, trends, exploring marketing ideas and recommendation to sales team
• Implemented “Mystery-shopping” to better access quality and service of deals to improve standards of featured deals

• Conduct in-depth online and offline market research to access quality of deals
• Responsible for viewing and approving all service, F&B, travel and product contracts before they go live
• Analyze deal proposal and advise sales department based on their feasibility and profitability

• Directly assist General Manager in coordinating day-to-day operations, scheduling and oversee retail operations in the Singapore based boutiques
• Attained a vast knowledge of various marketing and operational skills that are essential to a highly successful fashion brand.
• Achieved shorter lead time for defective goods to be returned to customer by tightening processes

• Planning and execution of podium events to market new product launches
• Managed monthly inventory maintenance, including liaising with warehouse staff with regards to counter stock allocation and replenishment
• Responsible for monthly staff scheduling of 40 Beauty Advisors, including planning and management of manpower at 12 individual counters

Bachelor'S Degree In Marketing

Diploma In Sport & Business Management