Miranda Chen Email & Phone Number

Shanghai, China

Manage textile marketing, corporate branding, communication and CSR programs.

Shanghai

Manage Asia Pacific (China, Japan, Australia & New Zealand) commercial & residential carpet fiber and fiber fill brands, including globally renowned Antron(R), Stainmaster(R) and Dacron(R). China commercial leader for both B2B & E-Commerce channels.

中国 上海市区

In charge of AP (China/Japan/ANZ) brand management and channel marketing activations, including globally renowned carpet fiber & fiber fill brands Antron(R), Stainmaster(R) and Dacron(R).

Shanghai

1. Color category long term strategy (3-5 years) setting among different brands and price tier2. Clear annual strategy setting and ensure activations in place, including PR, advertising, digital, CRM & merchandising3. Work with regional team to develop China related products and ensure proper portfolio in place. Lead in all China related product concept development 4. Closely cooperates with marketing functions for better category planning, especially research functions to better… Show more 1. Color category long term strategy (3-5 years) setting among different brands and price tier2. Clear annual strategy setting and ensure activations in place, including PR, advertising, digital, CRM & merchandising3. Work with regional team to develop China related products and ensure proper portfolio in place. Lead in all China related product concept development 4. Closely cooperates with marketing functions for better category planning, especially research functions to better understand consumers and category performance5. Lead holistic activation via cross functions cooperation, including merchandizing, training, PR & advertising, digital and brochure communications to deliver related KPIs6. Develop consumer and dealer programs based on existing database research results and data analysis7. Coach and people development plan to ensure bringing out the best talent in the function Show less

Shanghai

1. Leads and initiate China media, pr and advertising plan, financial control of overall Avon media budget and allocate to the best of the company. Quarterly and annual review of performance. 2. Initiate and influence local consumer insights to develop/adapt global creative to in key stages of advertising development to meet the local consumer needs. 3. Leads guides and manages agencies (media/internet/creative/PR) to provide best service, echoes Avon needs and contributes to build Avon… Show more 1. Leads and initiate China media, pr and advertising plan, financial control of overall Avon media budget and allocate to the best of the company. Quarterly and annual review of performance. 2. Initiate and influence local consumer insights to develop/adapt global creative to in key stages of advertising development to meet the local consumer needs. 3. Leads guides and manages agencies (media/internet/creative/PR) to provide best service, echoes Avon needs and contributes to build Avon business, key campaign including anew retroactive, direct selling, color glazewear, etc. 4. Locally leads and initiate annual product PR plan, product launch conferences, road shows, media tour to headquarters and media to participate global event, maintain media cooperation and relationship to ensure high quality Avon exposure and image building. Show less

Shanghai

In charge of the advertising strategy, annual planning, creative development and execution of all the related campaigns, covering both skincare and cosmetics segments. And it also covers the briefing, creative execution and media application of all related campaigns. Besides that, work closely with PR team for every campaign’s PR support to optimize the integration of each campaign.

Mba, Mba

Llb, International Commercial Law